Up & Up Festival

Up & Up Festival We produce college music festivals by empowering student communities to rally and win them.

Monster Energy Up & Up is the largest national college festival promoter in the US powered by a community of ambassadors. We produce festivals by empowering student bodies to compete and win them. The Up & Up’s innovative guerrilla ticketing system is simple: students crowdsource demand on their campuses leading up to a 48-hour competition period and the top colleges with the most pre-sales earn t

heir way to work with our team to craft music experience of-a-lifetime, while also gaining unprecedented industry experience. Past live headliners include Cash Cash (2016), Alan Walker (2017), GRYFFIN (2018), and Two Friends (2018), Slushii (2019), Lost Kings (2019) Elephante (2019), Troyboi (2020) and Loud Luxury (2021)

09/26/2022

Effective Friday, February 18th, 2022, COVID restrictions and mask mandates are no longer applicable for entry to the Fox, Aggie, and Boulder Theater. There will be artist-requested COVID restrictions for certain shows. See our COVID page before you plan your visit.

Congrats to the final four. Another record breaking competition.
09/26/2022

Congrats to the final four.
Another record breaking competition.

Who's winning the Fall 2022 Pre-sale competition featuring Dom Dolla?
09/11/2022

Who's winning the Fall 2022 Pre-sale competition featuring Dom Dolla?

We're bringing SAN HOLO to six US colleges with Monster Energy this fall! College Students, apply on upandupfestival.com...
12/03/2021

We're bringing SAN HOLO to six US colleges with Monster Energy this fall! College Students, apply on upandupfestival.com if you want to bring this to your school! upandupfestival.com

Over 50 U.S. colleges will rally to be one of six schools San Holo performs at during the Monster Energy Up & Up Festival Series this spring!

Introducing the Original Track Challenge - a great opportunity for producers to win a licensing contract w/   🔊 Link in ...
09/01/2021

Introducing the Original Track Challenge - a great opportunity for producers to win a licensing contract w/   🔊 Link in Bio to Sign-Up! 🎶

Say Hi to our Festival Crush and Ambassador 🌵 An Interdisciplinary Studies Major w/ a focus in Tourism and Communicati...
08/12/2021

Say Hi to our Festival Crush and Ambassador 🌵 An Interdisciplinary Studies Major w/ a focus in Tourism and Communication, she’s thrilled to help her team win and bring Loud Luxury to Tempe this Fall 🔥
“I am beyond excited to start up this upcoming school year with Up and Up! Not only is my team and I pumped for Loud Luxury headlining but the whole of spring break university (aka ASU) is too! Can’t wait to share my contagious love for music and to be apart of this amazing program! Forks up!” 🔱
Watch out 👀

Highlighting more of our Fall ‘21 competitors— who will our Top 4 be? 👇🏻🏆Always keep your eyes on the competition 👀 We’v...
08/10/2021

Highlighting more of our Fall ‘21 competitors— who will our Top 4 be? 👇🏻🏆

Always keep your eyes on the competition 👀 We’ve already seen tremendous growth in several school accounts, hilarious and relatable content as well as community collaborations brewing. As classes start, the grind will continue with tablings, campus promotions, & events.

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3000 Marcus Avenue Suite 1W5
Lake Success, NY
90067

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Our Story

Founded in 2016, The Monster Energy Up & Up Festival is redefining the live music experience for a new generation of college students.

Our innovative guerrilla ticketing strategy is simple: students crowdsource demand on their campuses leading up to a 48-hour competition period, and the top colleges with the most pre-sales win a festival featuring an exciting headliner. Previous headliners include Cash Cash, Alan Walker, GRYFFIN, Two Friends & Slushii, Lost Kings and Elephante. Our Spring 2020 2019 competition features DJ/Producer, Troyboi.

OUR ROLE