All About the Gown

All About the Gown Mother-Daughter duo stocking cult favorites for badass brides
$1,500- $5,000

Anna 🥀     anna
05/23/2025

Anna 🥀





anna

ISABELLA  //   Handmade lace + Silk crepe 🥀                    Wisconsin BridalWisconsin Bridal Shop2026 Wedding Dress T...
05/20/2025

ISABELLA //

Handmade lace + Silk crepe 🥀

Wisconsin Bridal
Wisconsin Bridal Shop
2026 Wedding Dress Trends

*MINI* Moments wearing Photography: .halling Dress:   Earrings:  Makeup:  Hair: .mke Models:                     Rehears...
05/15/2025

*MINI* Moments wearing

Photography: .halling
Dress:
Earrings:
Makeup:
Hair: .mke
Models:

Rehearsal dress
Reception mini dress
Short wedding dresses
Engagement dress

Bridal luxury  //  SOUL //                      2026 weddings / 2026 bridal trends / basque waist wedding dress / simple...
05/13/2025

Bridal luxury // SOUL //
2026 weddings / 2026 bridal trends / basque waist wedding dress / simple wedding dresses

Always black & white images… and one color photo for the MUA 💋Photography: .halling Dress:  Earrings:  Makeup:  Hair: .m...
05/08/2025

Always black & white images… and one color photo for the MUA 💋

Photography: .halling
Dress:
Earrings:
Makeup:
Hair: .mke
Floral:
Model: &

Milwaukee weddings
Wisconsin wedding venue
Wisconsin bridal shops

POV: You love a dress that’s in one of our reels and you come in to officially make it yours 🥂👰🏻‍♀️:               Wisco...
05/07/2025

POV: You love a dress that’s in one of our reels and you come in to officially make it yours 🥂

👰🏻‍♀️:

Wisconsin Bridal Shop
All About the Gown
Wisconsin Weddings
Wisconsin Bridal

Happy Valentine’s Day❣️Venue: Dress:  Hair & Makeup:  Planning & Design:  Florist:  Photographer & Videographer:  Custom...
02/14/2025

Happy Valentine’s Day❣️
Venue:
Dress:
Hair & Makeup:
Planning & Design:
Florist: 
Photographer & Videographer:
Custom Backdrop Installations:
Rentals:
Linens:
Stationery & Signage:
Model: 
Jewelry:

The perfect color palette for a Spring wedding in Lake Geneva, Wisconsin 🌷🌸Wedding Planning and Design:  Venue: Catering...
02/10/2025

The perfect color palette for a Spring wedding in Lake Geneva, Wisconsin 🌷🌸
Wedding Planning and Design:
Venue:
Catering:
Photography:
Florist:
Hair & Makeup:
Bridal Gown:
Groom Attire:
Bride Model:
Groom Model:
Boat:
Cart/ Es**rt Display Rental Company:
Content Creation:
Linen Rental:
Rental Company:
Rental Company:
Stationary Artist:
Signage Artist/ drink stirrers:

✨ Golden Hour ✨ with Meaghan & Tanner 💍
02/03/2025

✨ Golden Hour ✨ with Meaghan & Tanner 💍







It’s been a minute…since we’ve hosted a SAMPLE SALE 💍The deets:When: Sunday, February 16th 10:00 - 3:00Where: All About ...
01/28/2025

It’s been a minute…since we’ve hosted a SAMPLE SALE 💍

The deets:
When: Sunday, February 16th 10:00 - 3:00
Where: All About the Gown
Dresses: 40+ wedding dresses sized 4-24
Price: $100 - $300 (yes, you read that correctly 😍)
*Booking fee waived for this sale
By appointment only. Appointments will be 45 minutes long. Appointment times are shorter than our standard full bridal appointment and are best for brides who have shopped before and know what style they are looking for. These short appointments are also great for brides shopping for a second look!

How to book? DM us or email [email protected] to secure your spot! 🤍

Tag a friend who would love this sale 🥂

Bridal Shop with Wedding Dresses for the Cool & Modern Bride. Located Between Chicago & Milwaukee. Featuring Silk Gowns, a Plus-Size Wedding Dress Selection, & Styles Exclusive to AATG.

Slightly obsessed with Brianna & Erik’s wedding 💍
01/22/2025

Slightly obsessed with Brianna & Erik’s wedding 💍

Dress pick up = countdown to the big day! 💍We cannot wait to see  in her  dress 🤩
01/18/2025

Dress pick up = countdown to the big day! 💍

We cannot wait to see in her dress 🤩

Address

706 West Main Street
Lake Geneva, WI
53147

Opening Hours

Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm

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