All About the Gown

05/27/2025

Bridal portraits of Marlo wearing our Orleane dress
Wisconsin weddings
Wisconsin bridal shop
Wisconsin bride
Lake Geneva weddings

05/23/2025

Anna 🥀





anna

05/20/2025

ISABELLA //

Handmade lace + Silk crepe 🥀

Wisconsin Bridal
Wisconsin Bridal Shop
2026 Wedding Dress Trends

05/15/2025

*MINI* Moments wearing

Photography: .halling
Dress:
Earrings:
Makeup:
Hair: .mke
Models:

Rehearsal dress
Reception mini dress
Short wedding dresses
Engagement dress

05/13/2025

Bridal luxury // SOUL //
2026 weddings / 2026 bridal trends / basque waist wedding dress / simple wedding dresses

05/08/2025

Always black & white images… and one color photo for the MUA 💋

Photography: .halling
Dress:
Earrings:
Makeup:
Hair: .mke
Floral:
Model: &

Milwaukee weddings
Wisconsin wedding venue
Wisconsin bridal shops

02/14/2025

Happy Valentine’s Day❣️
Venue:
Dress:
Hair & Makeup:
Planning & Design:
Florist: 
Photographer & Videographer:
Custom Backdrop Installations:
Rentals:
Linens:
Stationery & Signage:
Model: 
Jewelry:

02/10/2025

The perfect color palette for a Spring wedding in Lake Geneva, Wisconsin 🌷🌸
Wedding Planning and Design:
Venue:
Catering:
Photography:
Florist:
Hair & Makeup:
Bridal Gown:
Groom Attire:
Bride Model:
Groom Model:
Boat:
Cart/ Es**rt Display Rental Company:
Content Creation:
Linen Rental:
Rental Company:
Rental Company:
Stationary Artist:
Signage Artist/ drink stirrers:

02/03/2025

✨ Golden Hour ✨ with Meaghan & Tanner 💍

01/28/2025

It’s been a minute…since we’ve hosted a SAMPLE SALE 💍

The deets:
When: Sunday, February 16th 10:00 - 3:00
Where: All About the Gown
Dresses: 40+ wedding dresses sized 4-24
Price: $100 - $300 (yes, you read that correctly 😍)
*Booking fee waived for this sale
By appointment only. Appointments will be 45 minutes long. Appointment times are shorter than our standard full bridal appointment and are best for brides who have shopped before and know what style they are looking for. These short appointments are also great for brides shopping for a second look!

How to book? DM us or email [email protected] to secure your spot! 🤍

Tag a friend who would love this sale 🥂

Bridal Shop with Wedding Dresses for the Cool & Modern Bride. Located Between Chicago & Milwaukee. Featuring Silk Gowns, a Plus-Size Wedding Dress Selection, & Styles Exclusive to AATG.

01/22/2025

Slightly obsessed with Brianna & Erik’s wedding 💍

01/18/2025

Dress pick up = countdown to the big day! 💍

We cannot wait to see in her dress 🤩