White Lace and Promises

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White Lace and Promises Voted Knoxville's #1 bridal boutique! Full Service Bridal Boutique in Knoxville, TN specializing in bridal gowns, accessories, and bridesmaids dresses!
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At WLP we genuinely care about you, your wedding and your story! We seek to know each bride. We only work with the best designers in the industry, and we carefully choose our inventory to accommodate every type of bride, venue and budget. You'll feel like you've shopped at tons of salons without actually having to! Our mission at White Lace & Promises is to offer the best experience, selection and sincerity for every bride. Buying your wedding gown should be the ultimate shopping experience for any girl, and we want to ensure that it is. Here are a few things to know as you prepare to start shopping!

10/12/2026

Modern structure meets timeless romance. 🤍

Alva by Jenny Yoo features a beautifully structured corset bodice, a clean square neckline and a romantic floral motif throughout its classic A-line silhouette. It is made for the bride who wants to feel elegant, feminine and completely unforgettable.

Comment BRIDE to try on Alva at your appointment.

A real-life bridal dream. 🤍Beautiful  looked absolutely breathtaking on her wedding day. Seeing our brides step into thi...
10/09/2026

A real-life bridal dream. 🤍

Beautiful looked absolutely breathtaking on her wedding day. Seeing our brides step into this chapter in the dress they chose with us will always be the sweetest part of what we do.

Photographer: Amber Lowe Photo | Knoxville Photographer
Venue: The Opal Oak Summit

10/07/2026

The moment you have dreamed about since you were little is finally here. 🤍

Stepping into wedding dresses, picturing the walk down the aisle and getting one step closer to becoming a bride. Let us make every second feel just as special as you imagined.

Comment BRIDE to begin your bridal era.

10/05/2026

The back of the dress deserves its own moment. 🤍

This Essense of Australia turns heads with delicate pearl strands draped across an illusion lace back. Paired with luminous charmeuse and a sleek column silhouette, every detail feels romantic, refined and made for the walk down the aisle.

Comment BRIDE to book your appointment to try this gorgeous gown on.

Fall brides, this is YOUR season. 🍂💍The colors, the details, the dress, you’re about to look absolutely unreal walking d...
10/02/2026

Fall brides, this is YOUR season. 🍂💍

The colors, the details, the dress, you’re about to look absolutely unreal walking down that aisle. Swipe through and send your favorite to another bride 🤍

Happy wedding week to our beautiful bride Meredith McNeeley! 🤍It feels like just yesterday she was in our store saying y...
09/30/2026

Happy wedding week to our beautiful bride Meredith McNeeley! 🤍

It feels like just yesterday she was in our store saying yes to her dress, and now her fall wedding weekend is finally here. We are so excited for you, Meredith, and hope every moment is even sweeter than you imagined!

Ready to find your own wedding dress? Comment BRIDE and we’ll send you the link to book your appointment.

09/28/2026

A true fairytale moment, complete with pockets. 🤍

Petronella by Calla Blanche pairs exquisite lace, a structured scoop-neck bodice and a dramatic ball gown skirt for a look that feels romantic, regal and timeless.

Comment BRIDE to book your appointment to try her on đź’Ť

A dress this beautiful deserves another moment. 🤍From the way it fit to the way she made it completely her own, our WLP ...
09/25/2026

A dress this beautiful deserves another moment. 🤍

From the way it fit to the way she made it completely her own, our WLP bride looked absolutely stunning on her wedding day.

Have wedding photos to share? Tag us at White Lace and Promises for a chance to be featured!

Venue | Harper's Vineyard
Photography | Ivy Breanne Photography
Floral Design | Poppies Florist
Hairstylist | Kristen Wright
Makeup Artist | Kristi
Groom & Groomsmen Attire | Generation Tux

09/23/2026

You could say yes at Knoxville’s #1 bridal boutique… just saying. 🤍

Come experience the beautiful gowns, personalized appointments and celebratory moments that earned White Lace & Promises the top spot.

Comment BRIDE to get started.

Address

8025 Kingston Pike Ste 4
Knoxville, TN
37919

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 1pm - 5pm

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