The Ambition Influence

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03/26/2026

Your backend offer is one of your greatest assets in event revenue, however, it’s highly looked over by most event hosts. Why is that?

It’s simple. They don’t see the same numbers as shown in my video because they’re in backend offer prison.
Offenses typically include:
⛓️‍💥Over pitching. Nobody wants to purchase a ticket and be explicitly sold to majority of their time

⛓️‍💥Lack of Alignment. Your offer shouldn’t feel out of place or random

⛓️‍💥Information Overload. Your event should provide value, but it should also leave people wanting more

Now that you know what to avoid, what backend offer revenue goal are you setting for your next event?

03/24/2026

Take this as your reminder to keep working towards what you love right now 🫶🏽

03/23/2026

How much $$$ are you willing to lose over unknown logistics?

hi! I’m Alanna, an event strategist with a passion to turn pretty events into profitable ones without sacrificing the details.

If you are ready to stop losing money at your events, comment REV. I’ll send you the exact blueprint to host a more profitable event.

While planning events, it’s so easy to get caught up in the design and day(s) of logistics that you neglect the business...
03/19/2026

While planning events, it’s so easy to get caught up in the design and day(s) of logistics that you neglect the business side of your event.

If you want to have successful AND profitable event (no, they don’t always go hand in hand), you’ve got to start strategizing. Don’t worry, you can steal my homework and start with the three main factors:
- Purpose
- Audience
- Revenue

Once you’ve mapped this out, you will have a solid foundation for your next event.

Any hangups, my dms are always open:)

03/18/2026

How far in advance do you plan your events?

For many, they take it one at a time, typically 12ish months out.

After completing an audit, we can create an infrastructure that can be applied to each of your events (typically up to 5 annual events ahead) so you know exactly what to expect this year and beyond!

03/16/2026

Pretty and Profitable can go hand in hand, by the way!

What I see often is people get caught up in the aesthetics. They want to curate color schemes and photo ops which can be great for exposure, but how’s your bottom line?

On the other hand, we have seen 100% focus on profit and programming that brings in multi-six figures, but attendees have no moments to share, the event is barely branded, there’s no way to differentiate this large event from a random keynote.

To have a great event, you need to blend both. You need the curation, people are coming for your brand, but you also need revenue so you can justify making it better year over year!

If you’re leaning one way over the other, we need to talk!

03/13/2026

We may not be best friends( unless we are, then hey girl;), but I’m talking to you!

If you’re hosting events, you’ve got to master the post event analysis. This is the only way you will determine if your event is profitable.

When you determine where money flows and where it leaks, you are able to make better decisions regarding:
- Attendees / Ideal Audience
- Sponsors + Vendors
- Backend Offers
- Programming
- literally everything else

Once you give yourself the blueprint, all you’ve got to do is follow.

I’m genuinely curious. Drop your answer in the comments
03/12/2026

I’m genuinely curious.
Drop your answer in the comments

03/04/2026

Profit is not tied to your marketing, it’s tied to your goals.

You can have a max capacity room, but if ticket pricing and backend conversion rates are unaligned… you’re throwing money away.

This is exactly why we implement the REV method. We start with a business first revenue structure, then dive into the experience, rounded out by value adds.

If you’re ready for your next summit to turn more profit, DM me “audit”!

03/02/2026

Never, EVER base your ticket pricing on feelings alone.

It’s true that this brand provides immense value, has elite guests at her events, and is doing the damn thing, but charging for brand value vs room value would setup her up for failure.

Room value is based on who is in the room. Do we have business owners that are just now able to leave their corporate job and want to learn systems for scaling, or do we have 7-figure business owners that would benefit from wealth preservation and deal making?

Both of these can be curated by the same company, but they should not live within the same event ecosystem. Pricing should qualify those who need to be in the room vs those who don’t.

Tune in for the ticket pricing framework I use being applied to a REAL scenario;)

02/04/2026

We’re changing the way we host events in 2026.

We are not making reactive decisions, we are making informed decisions.

Your event should:
- Drive ROI
- Bring qualified leads/ clients to you.
- Accurately reflect your business.

If it’s not doing at least these three things, you need to audit your event.

Let me know if you want my audit framework 👇🏽

If the perfect schedule doesn’t exist, how do you explain this???Our Galentine’s event is going to be such a refreshing ...
02/12/2025

If the perfect schedule doesn’t exist, how do you explain this???

Our Galentine’s event is going to be such a refreshing night with no pressure connecting, yummy snacks and crafts for everyone! 🎨

Tickets can be purchased from the link in my bio, and don’t forget to mark your calendars for February 19th!

See you there!👀

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Knoxville, TN
37901-37902, 37909, 37912, 37914-37924, 37927-37934, 37938-37940, 37950, 37995-3

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