10/20/2026
🔥😈 **11 YEARS OF FIGHTING. NOW IT'S TIME TO BUILD!** 🔥
I know Lucifer Morningstar has gone dark for a while and hasn't posted much besides the weekly schedules. Needed to put some extra time behind the scenes, so we can begin the next phase!
2026 has been an incredible year for Devil's Pit BBQ!
This year has been about setting revenue goals, SHATTERING them, and setting even bigger ones!
But more importantly...
**WE'RE FINALLY CATCHING UP!**
Over the years, we've faced shutdown after shutdown. And while the doors might have reopened and the food trucks eventually got rolling again, the financial damage didn't magically disappear.
The debt from those shutdowns followed us.
And every time we started making progress, it seemed like another setback was waiting around the corner.
For years, I've carried one simple belief:
**"THIS BUSINESS WOULD BE EASY IF I WASN'T CONSTANTLY PLAYING CATCH-UP!"**
Not because running a business is actually easy.
But because I know what we've built. I know the quality of our BBQ, the potential of our business model, and what we're capable of accomplishing when we're not constantly paying for yesterday's problems.
And this year, something has finally started changing.
**WE'RE NOT JUST GROWING. WE'RE FINALLY DIGGING OURSELVES OUT!** 🔥
We're catching up on the debt created by years of shutdowns and the financial challenges that followed.
And for the first time in a long time, the finish line feels close enough to see.
❤️ **AND HERE'S WHERE OUR CUSTOMERS COME IN!** ❤️
I can't begin to express how grateful I am to our customers, both on and off our military bases.
You've done so much more than simply purchase our BBQ.
**YOU'VE HELPED US PIVOT, EVOLVE, AND LEVEL UP!** 🔥
Every conversation, every suggestion, every compliment, and yes, even the occasional criticism has helped shape Devil's Pit into what it is today.
We've learned what you LIKE.
We've learned what you DON'T LIKE.
And perhaps most importantly...
**WE'VE LEARNED WHAT YOU LIKE SO MUCH THAT YOU WANT EVEN MORE OF IT!** 😈😂
You've helped us discover new opportunities, refine our menus, introduce new flavors, improve our processes, and rethink how we operate.
Sometimes that meant changing direction.
Sometimes it meant going back to the drawing board.
And sometimes it meant taking something you already loved and pushing it to an entirely different level!
**WE LISTEN. WE LEARN. WE EXPERIMENT. WE IMPROVE.**
And then we do it all over again!
🔥 **BECAUSE AT DEVIL'S PIT BBQ, WE DON'T BELIEVE IN WAITING UNTIL TOMORROW TO BECOME BETTER!**
We look at what we're accomplishing this year, envision where we want to be next year, and then challenge ourselves to elevate what we're doing TODAY to that next level!
**WHY WAIT UNTIL NEXT YEAR TO BECOME WHAT WE KNOW WE'RE CAPABLE OF?** 😈
We set the goal.
We figure out how to get there.
We push ourselves to achieve it.
And once we do?
**WE RAISE THE BAR AGAIN!** 🔥
Because at Devil's Pit BBQ, next year's goals aren't something we sit around waiting for.
**THEY'RE WHAT WE'RE WORKING TO ACCOMPLISH RIGHT NOW!**
And that's exactly what we've been doing throughout 2026.
Setting goals, reaching them, shattering them, and immediately asking ourselves...
**WHAT'S NEXT? HOW DO WE MAKE THIS EVEN BETTER?**
And YOU, our customers, have been a huge part of that evolution.
Every meal you've purchased, every event you've visited, every suggestion you've shared, and every friend or family member you've introduced to Devil's Pit has helped us get here.
**YOU'VE HELPED KEEP THIS DREAM ALIVE!** ❤️
And now, as we approach the end of one very long chapter...
**I THINK IT'S TIME TO START WRITING THE NEXT ONE!** 😈🔥
🏠 **BRICK AND MORTAR EXPANSION!**
For years, we've worked toward building a business that could grow beyond food trucks.
We've refined our recipes, developed our processes, invested in infrastructure, and created systems designed to support something much bigger.
And now we're getting close to opening our first permanent Devil's Pit BBQ location!
But here's where I want to do something a little different...
**WHAT IF WE MADE OUR EXPANSION GOALS PUBLIC?** 😈
What if we started setting revenue milestones that everyone could follow?
And every time we reach another milestone, we take the next step toward opening another permanent Devil's Pit BBQ location!
**ONE LOCATION AT A TIME.**
**ONE COUNTY AT A TIME.**
Until someday...
🔥 **DEVIL'S PIT BBQ HAS A PERMANENT HOME IN ALL 29 COUNTIES IN UTAH!** 🔥
Imagine being able to find Devil's Pit BBQ whether you're in Box Elder, Cache, Weber, Davis, Salt Lake, Utah County, or all the way down in Washington County!
No more wondering where our food trucks will be.
A permanent place where you know you can find the BBQ you've come to love!
And the best part?
**YOU GET TO BE PART OF BUILDING IT!** ❤️🔥
Every meal purchased.
Every bottle of BBQ sauce.
Every order shared with friends and family.
Every customer who introduces someone new to Devil's Pit.
It all helps us move toward the next milestone!
Now, reaching a revenue goal doesn't mean we'll blindly sign a lease. Every location still needs to make financial sense.
**WE'RE BUILDING SOMETHING TO LAST, NOT SOMETHING THAT JUST LOOKS IMPRESSIVE!**
We've spent too many years overcoming financial setbacks to start making reckless decisions now.
But I love the idea of sharing our progress publicly, celebrating those milestones together, and letting our customers see just how far we're going!
Because after everything we've been through...
**WHY START DREAMING SMALL NOW?**
😈 **29 COUNTIES. 29 LOCATIONS. ONE HELL OF A JOURNEY!**
And who knows?
Maybe someday we'll look back at this post and laugh about how crazy the idea sounded.
**HELL, WE'VE BEEN CALLED CRAZY BEFORE!** 😂🔥
But then again...
We've spent 11 years proving that crazy ideas can become something incredible!
**WE'VE SPENT YEARS PAYING FOR THE PAST. NOW IT'S TIME TO START INVESTING IN THE FUTURE!** 🔥😈
And this time, we want to bring YOU along for the ride!
📸 **And for those who hate AI...** The food photos are of our ACTUAL BBQ! Everything else? Well, get used to AI. It's not going anywhere! 😂
🔥 **DEVIL'S PIT BBQ — 11 YEARS OF PUSHING BOUNDARIES, AND WE'RE JUST GETTING STARTED!** 🔥
👇 **SO LET'S HEAR IT... WHICH UTAH COUNTY SHOULD GET A DEVIL'S PIT BBQ LOCATION FIRST?** 😈🔥
