Dept Zero

15/05/2020

CEO Paul Soseman spoke with Adweek about virtual proms and graduations, why these important rites of passage should be recognized, and how brands are helping to celebrate these milestones.

Brands like Jack in the Box, Hennessy, Her Campus and Teen Vogue offer interactive, memorable alternatives to traditional events.

28/04/2020

What started as a social media campaign evolved into a digital platform where colleagues, peers, and event professionals from across the experience industry are invited to join and work together to share and develop new solutions that create the power of collective experiences in the era of social distancing.

We are thrilled to share that Department Zero, along with a growing coalition of more than 20 agencies, have joined the movement as a proud partner. Look out for conversations, innovative solutions, and incredible stories from our team at ExperienceGood.co.

https://www.experiencegood.co/content/experience-good-grows-agency-partners

11/03/2020

Our President, Sara Soseman, has published her perspective about Coronavirus and brand activations, over on our blog. Click for some rational perspective, actionable suggestions to continue engaging your target audiences, and links to read more from across the industry.

While we wait for life to resume normalcy, we do not need to freeze all marketing efforts. There are still many potential opportunities to reach consumers. We just need to make some adjustments. Here are several things to keep in mind:

05/03/2020

A rise in fitness and wellness enthusiasm has led to increased competition. Here’s how to use experiential marketing to reap industry success.

A rise in fitness and wellness enthusiasm has led to increased competition. Here’s how to use experiential marketing to reap industry success.

17/02/2020

Brand new furry intern alert! Today was Zoey’s first day at Department Zero.

Thanks to Kristopher Saim for bringing such a sweet girl to our office!

16/01/2020

You say you want an activation in 2020, but have no idea how much budget to hold for your concept? We're here to help!
Click to read about the most popular types of brand activations, with timelines and budgets for each. Because setting expectations is key to success.
https://www.departmentzero.com/blog/2020/1/3/which-type-of-activation-is-right-for-your-brand

You Say You Want an Activation? Here Are The Most Popular Types of Brand Activations, with Timelines and Budgets for Each

13/01/2020

This swanky little Palms Springs pop up landed in the Lennox Square shopping center in Buckhead Dec 21-Jan 5, highlighting new direct flight from ATL to Palm Springs. The activation included mobile charging stations, activities for kids, and a complimentary vending machine dispensing wellness goodies. @ Lenox Square

09/01/2020

When you have a giant central floor space at a trade show, you can make a beautifully large visual impact. When you have a “standard booth” slot, you get creative!