What are the opening hours?

Tuesday 10am - 4pm Wednesday 10am - 4pm Thursday 10am - 4pm Friday 10am - 4pm Saturday 9:30am - 2pm

Diane's Formal Affair

Name: Diane's Formal Affair
Address: 1608 5th Avenue S, Jasper, AL, 35501, US
Telephone: +12052213570
Price range: $$
Rating: 4.4

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United States
Jasper, AL
Diane's Formal Affair

Dressing the South's Most Beautiful Brides since 1985.
(152)

11/05/2025

Mark your Calendars, and get ready to say YES for LESS!
Our End of Year Sale is back and better than ever. Friday, December 12th & Saturday, December 13th ONLY.

2 DAYS ONLY - NO APPOINTMENTS - over 200 GOWNS + VEILS + ACCESSORIES

What's New? A tiered pricing system! All gowns in the sale will be priced at either $499, $799, or $999. Nothing over $999 during the sale!

Head over to our website to learn more & get ready to shop!

10/17/2025

Details fit for a queen. 👑

We are beyond thrilled to announce that The Bridgerton Wedding Collection has officially arrived at Diane’s Formal Affair! ✨

Inspired by the hit Netflix series we all adore, these gowns capture every ounce of Regency-era romance and royal elegance.

Book your appointment today and make one of these exquisite gowns yours. 🤍

10/15/2025

Dearest Gentle Brides,

It is with the utmost delight that we announce the arrival of a collection most exquisite - gowns inspired by the romance, grandeur, and timeless elegance of the Ton itself. The Bridgerton Wedding Collection has officially made its debut at Diane’s Formal Affair.

Prepare to swoon over delicate laces, sweeping trains, and details worthy of a royal ball. Each gown is a love letter to the most talked-about brides - refined, radiant, and ready to make an entrance. Allow us the honor of helping you find the gown that would make even Lady Whistledown herself take notice. After all, true love (and impeccable taste) never goes out of style.

Book your appointment today, dear bride. Your fairytale awaits! ✨

10/03/2025

Happy October!!!!!! We're thrilled to unveil our Halloween window, crafted with love just for you! To see it shine, swing by at night. 🕷️
Ready to find your perfect gown? Book your appointment today - Happy Haunting! 🖤

09/30/2025

Believe in your own happily ever after! 💫 A modern fairytale brought to life in style by Essense of Australia. 🏰
Are you ready to unlock the door to your dream dress? Book your appointment with us today and let's start creating unforgettable memories together! 💕

09/25/2025

Megan, you were a BRIDAL DREAM!! The gown, the BOWS, the beauty - perfection! 🎀 Thank you for allowing us to be a part of your bridal journey. We are beyond thankful for you! 🤍

bride:
photographer:
gown:

09/24/2025

We are sad to close this chapter of our business for now - but we are energized, focused, and ready to make all your bridal dreams come true!

Book your bridal appointment with us today! 🤍

09/12/2025

In loving memory of John Christopher “Chris” Cheatham.

Diane’s Formal Affair will be closed on Saturday to honor the life of Chris. The beloved husband of our seamstress, Renee Cheatham, devoted father to our store manager, Molly Cheatham Daniel, & the precious son of our owner, Diane Cheatham.

Visitation will be Saturday, September 13 from 9:30-10:30am with graveside service at Oakhill Cemetery following at 11am.

This is a crushing loss for our family. Please keep us all in your prayers as we find our way forwards. 🤍

09/02/2025

Our best girls in their new favorite styles! We know you’ll love them as much as we do. ✨

We hope everyone had a wonderful Labor Day. We will be closed today 9/2. Can’t wait to see you tomorrow to find the ONE!! 🤍

08/28/2025

A dramatic cape moment?? Sign us up!
We love creating magical one-of-a-kind looks with our brides & we can’t wait to create one with you!

Book your appointment today 🤍

08/23/2025

So much NEW is headed our way! We had the best time at — learning, growing, and hand-selecting the most gorgeous gowns. 2026 brides (and beyond), this is all for YOU… your dream dress is waiting. 💍🤍

Address

1608 5th Avenue S
Jasper, AL
35501

Opening Hours

Tuesday	10am - 4pm
Wednesday	10am - 4pm
Thursday	10am - 4pm
Friday	10am - 4pm
Saturday	9:30am - 2pm

Telephone

+12052213570

Website

http://www.dianesformalaffair.com/

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Dressing the South’s Most Beautiful Brides Since 1985.

Diane’s Formal Affair was established in Jasper, Alabama in 1985 by Diane Cheatham. Diane’s has come a long way since ‘85! Our store now carries hundreds of wedding dresses in order to best serve each customer. Our wedding dress sizes range from 0 to 34. Come let us help you say YES to your dream dress!