Jaclyn Watson Events

01/23/2026

Latest blog post is up, and it's a good read!

A wedding isn’t memorable because it looks pretty. It’s remembered because it feels right. Here’s how storytelling shapes design & experience

08/26/2025

In honor of Taylor and Travis's engagement, and for all the Swifitie's out there.

Taylor Swift & Travis Kelce are engaged. If you love her romantic, garden proposal vibe, here’s how to turn it into a stunning garden wedding

08/19/2025

Intentional, vibrant, and full of love ❤️

Julie & Mitch’s wedding at the Brooklyn Botanic Garden was a day filled with beauty in every detail - from the elegant stationery and lush florals to a reception space that glowed with joy. It was such a joy to see their vision come to life and to celebrate surrounded by love, laughter, and the people who matter most. ✨

A huge thank you to the amazing team who made this possible:
📍 Venue: Brooklyn Botanic Garden
💐 Florals: Rachel Cho Floral Design
📸 Photography:
🍰 Cake:
🎶 Music:
🤍 Linens: BBJ La Tavola
💄 Hair & Makeup:
🦁 Chinese Lion Entertainment:
💌 Stationery:

✨ Every wedding is a collaboration, and this one was nothing short of magic.

07/30/2025

A Celebration of Passion, Color & Creative Love 🎨💍

We’re thrilled to share with you this unforgettable wedding - a day that danced between beauty, spontaneity, and soul. This is a love story told through the details.

Edelweiss played as the ceremony began, a gentle nod to heritage and sentiment. And though we planned for an outdoor exchange of vows, unexpected flooding led us to pivot - moving the ceremony inside the reception tent at the last minute. One of my favorite photos? Us figuring it out, with love (and a little mud) in the air.

Guests recorded sweet voice messages instead of signing a guest book, a vibrant cake and local cheese board greeted them, and later, as dusk fell, dozens of lanterns lit up the dance floor in the most magical way.

Every detail - from the colorful florals to the intentional table settings - reflected the couple’s creativity and joy. Dive into this album and see how art, color, and love came together in one brilliant celebration. ✨

Thank you to our wonderful team:
Catering
Floral
Tent and Rentals
Lighting
Linens
Cake
DJ
Transportation .pkt
Restrooms 802 Restrooms
Videographer
Photographer

07/28/2025

Still reflecting on what a privilege it was to speak at Catersource & The Special Event earlier this year. ✨

I had the opportunity to moderate a panel on one of the most important and often overlooked parts of this work: how to turn client tension into collaboration, and how to navigate difficult moments with creativity, empathy, and intention.

Huge thanks to the incredible panelists who joined me on stage and brought their honesty, insight, and warmth to the conversation:
🤍 Fausto Pifferrer + Reuben Bell of Blue Elephant Catering
🤍 Katie Mast of Rock Paper Coin

Later, I had the chance to speak about how we’re thoughtfully incorporating AI into our planning process 🤖 not to automate connection, but to make more space for it. Technology, when used well, gives us back time and energy to invest where it matters most: in people.

To everyone who attended, asked questions, and took the time to share kind feedback - thank you. This industry is filled with incredibly talented professionals, and it was an honor to connect, learn, and grow alongside you. 📚

A special thank you to HarmlandVisions for the video 🎥

10/01/2024

Heads up, peeps, there is still time to get your ticket to the Maine Retreat I am doing at Ash Point Estate with Emerge Event Collective! It's going to be amazing, and we have so many incredible vendors sharing their craft! Come join us for a fun Lobster feast and Maine adventures!

ASH POINT ESTATE - OWLS HEAD MAINE

09/13/2024

I am beyond excited to say we are fully booked for September and June of 2025 and will only be taking on 4 more weddings for the season. We are in some pretty awsome places and spaces!
- Gurneys Montauk
- Private Estates in Stowe, VT
- Private estate in South Londerry & and NYC party
- Lake Morey
- Brooklyn Botanical Garden- Bucket list check!
- Last but not least one of my favorites- Hildene

09/01/2024

And here is my first official blog post. It only took me 6 hours to write, even with the help of AI.

As I write this blog piece and introduce you to how my brain works and why I’m creating this branding and consulting website, I realize it’s because, like many of you, I am a creative through and through. For all those out there who are OCD, ADHD, and anything else that makes us do 5 billion thi...

09/01/2024

So I did a thing, I took the leap. I am excited and a little scared.

In any given week, I receive 3-4 inquiries from fellow creatives, asking if we can chat and if they can bend my ear, and most often than not, I say absolutely! I hear questions like, “What can I do to stand out?” What do I need to create a successful company, "Will you come visit my venue and tell me what are things I need," “How can I make my venue thrive and get noticed in the market?” “What can I do better on my website?” The list goes on. So, I chat, I listen, and I advise. Over the last couple of years and through this process, I realized I have a knack for branding and a deep and knowledgeable understanding of what it takes to succeed in our industry.

That’s why I’m beyond excited to announce the launch of my second company, Echelon Creative & Co. As an entrepreneur, I’ve always had a passion for helping others find their voice, their path, and, most importantly, their ideal client. For some time now, I’ve been dreaming of creating a branding company—not one that builds websites or logos, but one that helps you discover what truly makes your brand unique. What makes you tick and want to be in this market and do better each year.

This added new venture is about doing what I love most: leading our industry and guiding my fellow creatives, teaching, and learning, whether you’re just starting out or looking for a fresh approach to your brand. My goal is to help you elevate your game with honesty and clarity, providing practical advice to keep you competitive in this ever-changing market.

I’m taking the leap and giving myself the space to create something unique that fulfills me and gives back to an industry that I have come to love and admire. Whether you need a branding facelift or a deeper dive into your brand’s identity, I’m here to support you every step of the way. Let’s take this journey together and make sure your brand not only stands out but thrives.
So, without further ado, Welcome to Echelon, my friends!!

Expert branding and consulting with Jaclyn Watson of Jaclyn Watson Events.

08/26/2024

I am so excited to be a keynote and open up the Central Florida Wedding Association - CFWA summit! Let the journey begin!

08/22/2024

Were so excited to have gotten a feature in Bridal Guide Magazine coming out this month!

08/22/2024

When the fantastic rental company Wallace Events says yes to everything you're doing Ash Point Estate, for the next Emerge Event Collective, you know it's going to be good! You do not want to miss this. We have such a stellar lineup of amazing creatives!

JAGstudios, BBJ La Tavola, Wallace Events, Tie Catering, Divina Artisti, Wix with DJ Valentina, Stopgolove Film + Photo, Gus & Ruby Letterpress, and more to come!! Sign up today!

ASH POINT ESTATE - OWLS HEAD MAINE