10/06/2026
AND YES, THE PRIZES HAD TO HIT.
Because if you’re asking college students to enter a giveaway, maybe don’t give away another water bottle.
So we went a little bigger.
🥑 A semester of groceries from Harvest Market.
💻 An Apple tech package.
🏈 A DICK’S Sporting Goods tailgate package.
🛏️ A Macy’s dorm room makeover.
Four prizes. Zero filler.
Add custom gear, the Briarwood Bodega, Michigan Athletics, a DJ spinning all day, and a mall full of students back in Ann Arbor for Welcome Weekend.
That was our version of Back to Campus.
Meet them where they are.
Give them something they actually want.
And have a little fun with it.
Back to Campus, Back to Briarwood. 💙
Creative Direction + Production: DeMartino Design Group
Photography: Karlie Hoffman
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