08/10/2025
✨ “Success is not final, failure is not fatal; it is the courage to continue that counts.” - Winston Churchill. And although this feels much like goodbye, I promise I’m not giving up - but right now, courage means stepping back..
When I started this little cheesecake hustle in my kitchen, I didn’t have much — no equipment (not even an oven believe it or not - i baked at family and friends houses), no money/savings, no plan. I had a whisk, a stubborn streak, and a dream that maybe, just maybe, something I made with my hands could bring people joy. And you showed me it could. I was finally living in a community who not only embraced it, but encouraged it more than i ever thought possible.
You allowed me the honor to be a part of your birthdays, your weddings, your pregnancy cravings… You let me feed you in the middle of hurricanes and heartbreaks. You told me my cheesecake reminded you of your grandma’s cooking and that your children get excited over my desserts. You understood with grace every time I ruined an order, burnt a cake, or delayed pick up by days. You gave me a reason to get up on the days I didn’t want to, and a reason to never let go of this dream.
Unfortunately life isn’t always about hopes and dreams. Lately, it’s been more like baking in a broken oven, in the middle of a storm, with half the ingredients missing. And i’m not being hyperbolic… The business slowed. Costs went up (my rent has increased almost $1,000 in the last few years), My car was totaled, my electricity has been shut off in the name of “prioritizing” cheesecake ingredients attempting to keep my business alive.. And still I fought to make it work — this isn’t just business to me. It’s my heart.
Maya Angelou once said, “You may encounter many defeats, but you must not be defeated.” That’s been on repeat in my mind for a while now. I’ve encountered defeats, I’ve worked through exhaustion so deep it felt like quicksand, going several months sleeping only between oven timers, I’ve stood in my kitchen at 2 a.m., covered in flour, breaking down because quitting felt like betraying every ounce of love I’ve put into this.
And yet… here I am, doing the last thing I wanted to do: stepping away.
This isn’t because I don’t care. It’s because I care so much, I can’t watch this dream crumble into something bitter. I need to step back, breathe, and figure out how to come back stronger. My hope — my stubborn, wild, ridiculous hope — is to return to this dream with a little more clarity, grace, and fingers crossed - a better ground to stand on
To every single one of you — for your orders, your shares, your messages, your “oh my GOD this is good” faces — thank you. You have been my community, my marketing team, my taste-testers, and my friends. I am walking away for now with tired hands, a heavy heart, but a soul that’s still dreaming.
Until then, understand that no words could ever accurately depict how grateful I am for all of your love and support
– B
P.S. Any goodies that are left on my site, are still available for purchase until everything is gone, existing orders will of course be fulfilled, and I will still be baking Cheesecakes for Fremins Restaurant if you’re ever craving it in the mean time 🫶🏼
