Wisconsin & Upper Midwest Florists Association

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Wisconsin & Upper Midwest Florists Association Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Wisconsin & Upper Midwest Florists Association, Florist, 1152 Haslett Road, Haslett, MI.

WUMFA Mission: To offer exceptional educational opportunities, encourage the exchange of knowledge by connecting people interested in the floral industry, support the professional efforts of its members and promote the public’s awareness of flowers.

10/11/2026

Would you use anemones in funeral work? 🌸

David Powers AIFD makes the case for knowing your flowers well enough to confidently use the products you love — even when they might not be the obvious choice.

In The Profitable Sympathy Portfolio, David shares how properly conditioned anemones held beautifully for three days in foam, plenty of time for a typical funeral service.

His comparison? A florist should know flowers the way a chef knows how to cook a steak — understanding the product, how to care for it, and how to get the best from it.

🎤 Presented by David Powers AIFD
🤝 Sponsored by Teleflora
🌿 Want more education like this? Join us for Picnic in the Garden, the 2027 WUMFA Annual Convention, April 2–4, 2027
Learn more at wumfa.org

🌿 WUMFA Member Feature - Aroma Florist in Thorp, Wisconsin 💐A family-owned flower shop serving the Thorp community with ...
10/03/2026

🌿 WUMFA Member Feature - Aroma Florist in Thorp, Wisconsin 💐

A family-owned flower shop serving the Thorp community with fresh flowers, plants, gifts, weddings, sympathy work, and more. Aroma Florist has been part of the community since 1991 and operates from a beautifully restored historic building downtown.

📍 300 N Washington St., Thorp, WI 54771

Our last Cascade Bouquets & Floral Photography workshop is October 28th - with Bob Larson AIFD, CFD 🌿Attendees will work...
10/02/2026

Our last Cascade Bouquets & Floral Photography workshop is October 28th - with Bob Larson AIFD, CFD 🌿

Attendees will work through cascade bouquet design while also learning how to better photograph finished floral work for marketing, social media, and client presentation.

📅 October 28
🕓 4:00 PM – 8:00 PM
📍 Krueger Wholesale - 10706 Tesch Ln., Rothschild, WI
🎤 Presented by Bob Larson AIFD, CFD

Ready to take the next step toward becoming a Certified Florist? 🌿Join WUMFA for Steps to Certification with Fawn Muelle...
09/30/2026

Ready to take the next step toward becoming a Certified Florist? 🌿

Join WUMFA for Steps to Certification with Fawn Mueller CF on October 21 at Krueger Wholesale in Rothschild.

This workshop is designed to help florists prepare for the Certified Florist testing process with practical guidance on what to expect, how to prepare, and the methods and mechanics involved.

📅 October 21
🕐 1:00 PM – 4:00 PM
📍 Krueger Wholesale
10706 Tesch Ln., Rothschild, WI 54474
🎓 Instructor: Fawn Mueller CF

Cascade Bouquets & Floral Photography is coming to Germantown 🌿Join WUMFA for a hands-on evening with Pete Samek AIFD, C...
09/29/2026

Cascade Bouquets & Floral Photography is coming to Germantown 🌿

Join WUMFA for a hands-on evening with Pete Samek AIFD, CFD focused on cascade bouquet design and floral photography.

Attendees will get practical experience with the bouquet style while also learning ways to better photograph finished floral work for social media, marketing, and client presentation.

📅 October 22
🕓 4:00 PM – 8:00 PM
📍 Karthauser & Sons
Fond Du Lac Ave., Germantown, WI 53022
🎤 Presented by Pete Samek AIFD, CFD

WUMFA’s 2027 Hall of Fame Award nominations are open 🌿These awards recognize the people and businesses whose service, le...
09/28/2026

WUMFA’s 2027 Hall of Fame Award nominations are open 🌿

These awards recognize the people and businesses whose service, leadership, skill, and dedication help move the floral industry forward.

Swipe through the categories and think about the colleagues, mentors, businesses, growers, wholesalers, educators, and industry leaders who deserve to be recognized.

🏆 National Service Award
🌸 Young Person of the Year
🤝 Wholesale/Tradesman of the Year
🌿 Special Service Award
💐 Grower of the Year
🛍️ Retailer of the Year
✨ Lifetime Achievement Award

WUMFA’s Hall of Fame Awards are an opportunity to celebrate those who have made a meaningful impact on the floral community — whether through years of service or the promise of what’s still ahead.

Know someone who should be recognized? Submit a nomination through WUMFA.

09/26/2026

Where is all your extra time getting accountanted for? 👀

In Pricing for Profit, Alison Ellis of Real Flower Business breaks down the costs florists can easily overlook — vehicles, insurance, meetings, proposals, ordering, recipes, setup, breakdown, cleanup, and all the admin time in between.

That’s why the pricing formula matters. Pricing formulas are the building blocks of profitability 💐

🎤 Presented by Alison Ellis | Real Flower Business
🤝 Sponsored by Wisconsin Florists Foundation
▶️ Watch the full session on WUMFA’s YouTube channel

🌸 2026 WUMFA Grower of the Year Award🏆 Recipient: Golden Flowers📍 Location: Doral, Florida👏 Celebrating: quality, innova...
09/25/2026

🌸 2026 WUMFA Grower of the Year Award
🏆 Recipient: Golden Flowers
📍 Location: Doral, Florida
👏 Celebrating: quality, innovation, service, and continued support of the floral industry

The WUMFA Grower of the Year Award recognizes growers whose work helps strengthen the floral industry and support the florists who rely on them every day.

Golden Flowers has built its business around fresh-cut flowers, long-term industry relationships, and a network of growers serving floral professionals across the country.

Please join us in congratulating Golden Flowers | .mia on this special recognition. ✨

Thank you Bill Doran Company Green Bay and FloraCraft for hosting/sponsoring the hands on Cascade Bouquet workshop! Ever...
09/25/2026

Thank you Bill Doran Company Green Bay and FloraCraft for hosting/sponsoring the hands on Cascade Bouquet workshop! Everyone had a great time and learned lots. 🙂💐
Want to attend one of these workshops? Karthauser & Sons Wholesale Florist is 10/21 and Krueger Wholesale Florist, Inc. is 10/28. Register here: https://www.wumfa.org/events/

Investing in your floral education does not have to be complicated. 🌿WUMFA scholarships provide $250 to help support stu...
09/21/2026

Investing in your floral education does not have to be complicated. 🌿

WUMFA scholarships provide $250 to help support students and floral professionals who want to continue learning, building skills, and growing in the industry.

A WUMFA scholarship may help reduce the cost of attending convention education, workshops, or other eligible WUMFA learning opportunities.

Address

1152 Haslett Road
Haslett, MI
48840

Opening Hours

Monday 8:30am - 4:30pm
Tuesday 8:30am - 4:30pm
Wednesday 8:30am - 4:30pm
Thursday 8:30am - 4:30pm
Friday 8:30am - 4:30pm

Telephone

(517) 253-7730

Website

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