Wisconsin & Upper Midwest Florists Association

06/11/2026

🌿 - Floral & Home by Trig’s in Rhinelander, WI 💐

Local flowers, thoughtful gifts, and designs for all the life's moments that matter.

📍236 Courtney St., Suite 9 Rhinelander, WI
🌐 trigsfloralandhome.com

Proud to feature another WUMFA member helping their community bloom ✨

06/07/2026

Bright indirect light. What does that actually mean? 🤔

If you ask 10 people, you'll probably get 10 different answers.

Sam Rosenthal encourages florists to move beyond vague plant tags and use actual measurements!

A simple light meter—or even a phone app—can help you better understand your shop, educate customers, and recommend the right plants for the right spaces.

Because "kind of bright" isn't a care instruction. 😅

🎤 Presented by Sam Rosenthal
🤝 Sponsored by Karthauser & Sons, Inc.
📺 Watch the full session on our YouTube
📆 Save the date: Mar 2 - 4, 2027

06/05/2026

Been saying "I should get Certified someday" for the last few years?

This is your sign 👀

WUMFA's Steps to Certification workshops are designed to help you sharpen your skills, ask questions, and build confidence alongside other florists working toward the same goal. 🌸

📅 June 24
🕐 1:00 PM – 4:00 PM
📍 Krueger Wholesale, Rothschild WI
🎓 Instructor: Fawn Mueller CF

Your future Certified Florist self will thank you.

Register now at wumfa.org/events

06/03/2026

Great floral designs don't always rely on more flowers—they rely on thoughtful placement.

Layering is the technique of placing design elements over and around one another to create depth, texture, and visual interest. It helps guide the eye through a design and gives arrangements a richer, more dimensional appearance.

Master the fundamentals at our Steps to Certification classes this summer 🌸

05/30/2026

🌿 WUMFA Member Feature -

This week we're highlighting Making Memories Flowers & Gifts in Bloomfield, Iowa.

Independent florists do more than create beautiful arrangements—they help celebrate milestones, honor loved ones, and make life's most meaningful moments memorable.

Well done to the team at Making Memories Flowers & Gifts for serving your community and supporting the floral industry.

📍 108 South Madison Street, Bloomfield, IA

05/28/2026

🌞 “There’s no such thing as a plant that does well in no light"

During Mastering the Care & Handling of Green Plants, Sam Rosenthal broke down one of the biggest misconceptions in plant care — and why vague terms like “bright indirect light” can actually confuse customers more than help them.

📺Watch the full practical, real-world session that you can put to use immediately on our YouTube channel

Better care for plants, guide customers, and confidently grow the plant side of their business.

Sometimes the best education starts with unlearning bad information.

🎤 Presented by Sam Rosenthal
🤝 Sponsored by Karthauser & Sons, Inc.

05/28/2026

https://conta.cc/4o0jnZA
We need your help! See link for details.

Email from Great Lakes Floral Association We Need Your Help   Florists Urged to Guard Against Deceptive Practices The Society of American Florists (SAF), Great Lakes Floral Association (GLFA) and Wisc

05/28/2026

https://www.facebook.com/share/p/1Cwtaqjp2i/

05/27/2026

WUMFA Scholarships can be used for a variety of things:

🎓 Certified Florist Exams
💐 Our Annual Convention
📓Classes and workshops

Applying via our website if fast and easy!

05/26/2026

After a long weekend, we wanted to give you some inspiration to be back at the shop ✨

Watch the full WUMFA educational session:
Mastering the Care & Handling of Green Plants with Sam Rosenthal.

From plant care and handling to merchandising and profitability, this session is packed with practical ideas florists and plant retailers can apply directly in their shops.

Whether you’re growing your plant offerings or strengthening your product knowledge, there are valuable takeaways throughout this presentation.

🎤 Presented by Sam Rosenthal
🤝 Sponsored by Karthauser & Sons, Inc.