01/08/2026
Why do so many Airbnbs look exactly the same?
Now that the holidays are over, I’ve started daydreaming about escaping winter, and naturally scrolling Airbnb listings… and I couldn’t stop noticing how many feel copy-and-paste. Black and white. Modern farmhouse. Zero sense of place.
When I travel, I don’t want the house to look like the one I just left. I want it to feel like where I am. The region, the landscape, the culture — all of it should be part of the experience.
I wrote a full blog post about why this matters, what’s missing in so many short-term rentals, and how thoughtful design can completely change the way a space is experienced (and remembered).
👉 Read the full post here:
https://thefergusoncottage.com/so-many-airbnbs-look-the-same-and-why-thats-a-missed-opportunity/
I’d love to know — do you prefer a neutral “safe” rental, or one with real personality?