09/24/2021
How to Live Stream an Event
Here’s some great info we would like to share from our friends at ShowTech! Global Events can help with all of your needs from live streams to decor, lighting, sound and entertainment. One call does it all! Visit us a www.globaleventsworldwide.net
The 2020 global pandemic saw live event streaming go from being an influencer trend to every marketer’s marketing staple. As of writing, more than 35% of marketers use it as part of their digital marketing strategy. This figure is expected to increase as online video content continues to establish dominance in the digital marketing realm.
Despite its increasing popularity, live streaming an event can be pretty daunting, especially for the novice. If you’re one, this guide will walk you through the basics of how to live stream an event so you can get started.
Why Live Stream?
Wondering why you should bother with live event streaming? Here are a few good reasons to try it.
1. Consumers Want Live Content
The popularity of live video has grown in leaps and bounds. A survey shows that 80% of consumers prefer live video over reading a blog, while another survey shows live content holds a user’s attention 10-20 times longer than prerecorded content.
Brands globally are realizing the huge marketing potential in live video and responding appropriately. As noted earlier, 35% of marketers already use it, and brands will reportedly invest over $100 billion in this type of content by 2023.
Learning how to live stream now and maximizing it will help you keep up with trends and stay ahead of your competition by delivering the type of content consumers desire.
2. Maximize Your Exposure
Live streaming creates a sense of urgency, encouraging more current and prospective clients to tune in to your event.
Even when you’re hosting a physical event, live streaming makes it accessible to the countless people who couldn’t make it in-person or prospects who shy away from physical events. And when you use a professional video hosting platform with a global network, you maximize your exposure even further by making your event accessible to prospects in remote regions all over the world.
What’s more, with a professional online video platform, you can archive your event so those who couldn’t join the live stream can watch it later.
For more tips on making your live stream more professional look here.
3. More Engagement
Since it’s happening in real time, live streaming an event creates a sense of inclusion and allows you to humanize your brand.
You can interact with the audience through live chats, Q&A sessions, or polls, allowing them an opportunity to ask questions and have their questions or concerns about your products or services addressed in real time. As a result, they feel more valued, increasing brand loyalty.
These interactions also provide even more value later, since you can always review the questions, poll results, and live chat comments to identify what you’re doing right, where you’re failing, and how you can improve.
4. Live Streaming is Cost-Efficient
All you need for live event streaming is a quality video and audio source (consider using multiple to improve streaming quality), a video encoder, a streaming destination, and reliable internet connectivity.
That means no costly event venues and sound systems (unless you also plan on hosting a hybrid event) and no paying for expensive video editors. If anything, live event streaming can boost your bottom line since you can always monetize it through ads, or event tickets.
