Bread and Butter

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Bread and Butter Bread and Butter is a Fresno, CA based Filipino bakery. People can't get the same cake at Wal-Mart that they get from a professional chef/ baker. Probably not.
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Grocery store bakery vs Custom Cakes
From the Cake Boss and colleagues in the business:
* Custom cakes are NOT JUST cakes. These are edible works of art, made from scratch, that require skill and artistry, and can take days to complete.
*It's not the size of the cake, but the time that goes into the conceptualization, design and labor that is the biggest factor.
*As artists, it is hard to know what value to place on our work. We don't want to sell ourselves and our talents short, but neither do we want to shock our customers with high prices, leave them feeling like they paid too much, or even worse - have a customer argue with us about the price of our cake.
*The first thing to remember is that we are our own worst critics. When YOU value your cakes and price them appropriately, your customers will too.
*Even though you don't have the overhead of a cake shop, you owe it to the cake decorating community to maintain the value of your goods.
*Never, ever compare our/your prices to Wal-Mart, Sam's Club, Costco, or a grocery store. That cake at Wal-Mart was made months ago, flash-frozen, and shipped to the store, where an employee working as quickly as he/she could frosted it with icing from a bucket, and maybe added some airbrushing or buttercream roses. That employee probably had 50 other cakes to complete in the same shift. The difference between your cake and Wal-Mart's cake can be likened to the difference between custom garments and off-the-rack clothes.
*You'd be surprised. It won't take long for your customers to realize that you are providing the kind of cake that commercial groceries/ stores simply can't.
*When someone complains about your price, then, that person is probably not meant to be your customer. Do they complain about the price at the hairdresser? At the grocery store? If they will complain to you about the price, imagine what else they will complain about.
*Don't think: "Their prices are way too high." Think: "Wow! Look what a custom cake is worth!"

10/09/2026

You don’t want this. You NEED this!

#559

10/09/2026

You don’t want this. You WANT this!

#559

10/09/2026

Ube Señorita and Ube Halaya Cheese Pandesal

#559

10/09/2026

Hi everyone!

Enjoy Filipino breads and pastries at the bakery!

Bakery hours
Tuesday-Saturday 11am-5pm
Sunday and Monday CLOSED

Jokoy’s favorite is our Ensaimada, King Bach’s is Pandesal and Joey Guila’s new fave is Señorita!

Hope to see you all soon!

LOCATION: 4573 N Fresno St., Ste 102, Fresno 93726
GPS: BREAD AND BUTTER FRESNO

We welcome fund-raising collaborations ♥️

Available 11am-5pm!!!
10/08/2026

Available 11am-5pm!!!

We are grateful and blessed for unexpected recognitions like this article! Thank you everybody who have supported us fro...
10/03/2026

We are grateful and blessed for unexpected recognitions like this article!

Thank you everybody who have supported us from the day we started Bread and Butter!

#559

Visit 10 Fresno, California bakeries locals return to for fresh bread, flaky pastries, old-school sweets, and the kind of treats that build loyalty.

Hi everyone!Thursday, 10/01, line-up is locked in! We’ve got breads, pastries, and shaved ice waiting for you today.Drop...
10/01/2026

Hi everyone!

Thursday, 10/01, line-up is locked in!

We’ve got breads, pastries, and shaved ice waiting for you today.
Drop by Bread and Butter to get your favorites before they’re gone!

Tuesday-Saturday 11am-5pm
Sunday - Monday CLOSED

4573 N. Fresno St., Ste 102, Fresno, CA 93726

GPS: search for Bread and Butter Fresno for accurate location.

09/29/2026

Jo Koy Netflix US Blue in the Face is HILARIOUS!

09/29/2026

Jo Koy ❤️❤️❤️🇵🇭

Address

4573 N Fresno Street , Ste 102
Fresno, CA
93726

Opening Hours

Tuesday 11am - 5pm
Wednesday 11am - 5pm
Thursday 11am - 5pm
Friday 11am - 5pm
Saturday 11am - 5pm

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