Always & Forever

Always & Forever Find the dress that makes you look & feel your best at Always & Forever!!

Always & Forever is an authorized bridal retailer of Morilee, Allure Bridals, and Mia Aymes. We offer a curated collection of gowns from each of these designers in a range of styles, prices, and sizes with you in mind. Many of the wedding dresses found at Always & Forever are featured in major bridal publications including Modern Bride, BRIDES, The Knot, and The Bridal Guide. Always & Forever is a

n authorized retailer of Sherri Hill, Amarra, Mori Lee, Jovani, JVN by Jovani, and many others featured in Teen Prom, Your Prom, Seventeen Prom, Cosmogirl Prom magazine. Find the dress that makes you look and feel your best at Always & Forever. ; .

✨HOURS UPDATE FOR NEXT WEEK!✨A&F will be CLOSED next Thursday, June 4th for a team training day! We will reopen at 11am ...
05/29/2026

✨HOURS UPDATE FOR NEXT WEEK!✨
A&F will be CLOSED next Thursday, June 4th for a team training day! We will reopen at 11am on Friday, June 5th but will close early at 3pm that day to set up for our bridal sample sale kicking off Saturday, June 6th!

HOURS FOR JUNE 1st - 6th:
✨Monday, June 1st: CLOSED
✨Tuesday, June 2nd: 11am - 5pm
✨Wednesday, June 3rd: 11am - 5pm
✨Thursday, June 4th: CLOSED
✨Friday, June 5th: 11am - 3pm
✨Saturday, June 6th: 9am - 3pm (extended Saturday hours due to Sample Sale demand!)

We’re so excited to spend the day together as a team connecting and learning how to show up for all our brides & A&F girls in the BEST way possible! To book appointments, visit our website or call 479-646-1997 during store hours!
💖🤍💍👗

A little sneak peek at some of the wedding dresses included in Always & Forever’s Bridal Sample Sale starting Saturday,...
05/26/2026

A little sneak peek at some of the wedding dresses included in Always & Forever’s Bridal Sample Sale starting Saturday, June 6th!🤍✨

From June 6th - Aug 1st, brides can shop hundreds of designer wedding dresses priced $499 - $1499 during this limited time event. Whether you’re hoping to maximize your budget, working with a shorter wedding timeline, or simply love a great bridal find, Sample Sale is a fun way to shop & say YES! to your wedding dress this summer!

Appointments are required to shop the sale and Saturdays especially fill up quickly. Book your appointment on our website anytime or call 479-646-1997 during store hours!

A very special Real Bride Sunday today! 🤍👰🏻‍♀️One year ago today, one of our owners, Stacey, married her best friend, Tr...
05/24/2026

A very special Real Bride Sunday today! 🤍👰🏻‍♀️

One year ago today, one of our owners, Stacey, married her best friend, Trevor! This wedding will always (& forever!) be one of our favorite brides and wedding days. Getting to celebrate the gal who dreamt up Always & Forever almost 20 years ago in such a fun and meaningful season of life made it extra special for our team. ✨

Wedding days like this are exactly why we love what we do and love helping brides find the dress they’ll look back on forever.

Happy first anniversary to Mr. & Mrs. Hodge! 🤍



real bride • wedding day inspiration • bridal boutique • wedding dress shopping • arkansas bride • oklahoma bride • fort smith bridal shop

Can’t help it… pretty in pink just works 💕✨Sydney looked absolutely stunning at prom in this bright pink moment 🤩 From t...
05/22/2026

Can’t help it… pretty in pink just works 💕✨
Sydney looked absolutely stunning at prom in this bright pink moment 🤩 From the color to the satin glow, everything about this look was made for prom night 👗
We love seeing our A&F girls make these dresses completely their own 💫 TY for shopping with us, Sydney!


Prom dresses • Prom dress shopping • Sherri Hill prom • Homecoming dresses • Homecoming dress shopping • Formal dresses in Arkansas • Always & Forever Fort Smith

Curious about bridal sample sales? This is your guide🤍Always & Forever’s Annual Summer Sample Sale gives brides the oppo...
05/21/2026

Curious about bridal sample sales? This is your guide🤍

Always & Forever’s Annual Summer Sample Sale gives brides the opportunity to shop hundreds of designer wedding dresses at incredible prices while still receiving the personalized, celebratory bridal experience our team is known for.

Whether you’re working with a shorter timeline, maximizing your budget, or simply wanting a huge variety of bridal styles to choose from, Sample Sale can be such an exciting way to find the gown that feels the most like YOU!

Bridal appointments for the Summer Sample Sale are now booking for June 6th - August 1st✨

05/20/2026

A&F HOMECOMING MODEL CALL 🚨

Do you know an upcoming high school senior girl that would LOVE this opportunity? Tell her to apply! 👀🤍

Always & Forever is officially looking for upcoming high school senior gals to model in our first homecoming shoot of the season on Tuesday, June 2nd in Fort Smith, AR!

To apply, girls must DM our Instagram :�✨ their 3 favorite posts currently on their IG feed�✨ 2-3 sentences introducing themselves + why they’d love to model for A&F homecoming

Applications close Wednesday, May 27th and selected models will be notified Thursday, May 28th!

It’s such a fun opportunity to get dressed up, meet new friends, create content, and get a first look at the new homecoming styles arriving at Always & Forever 👀

Long weekend = the perfect time to say YES to your wedding dress🤍If you’re a 2026 or early 2027 bride, this is your sign...
05/20/2026

Long weekend = the perfect time to say YES to your wedding dress🤍

If you’re a 2026 or early 2027 bride, this is your sign to book a bridal appointment at Always & Forever and let our team help guide you through a fun, stress-free wedding dress shopping experience while finding the gown that feels the most like YOU!

Three Saturday appointments left, book at the link below or call 479-646-1997. We can’t wait to celebrate with our newest A&F brides!!!

APPT LINK: https://www.alwaysforeverbridal.com/t8248/book-an-appointment.html

🚨LAST CALL FOR BRIDAL APPLICATIONS!!🚨All applications MUST be submitted by THIS Friday, May 22nd. Always & Forever is lo...
05/19/2026

🚨LAST CALL FOR BRIDAL APPLICATIONS!!🚨

All applications MUST be submitted by THIS Friday, May 22nd. Always & Forever is looking for passionate people with a heart for service to join our team as part time bridal stylists!!

Interested or know someone who might be? Share this post with them and encourage them to email their answers to the questions on the last pic AND their resume to [email protected] by THIS Friday!! We can’t wait to meet the newest members of our ✨dream team✨ SO SOON!!!!

Our bridal stylists’ current favorite gowns🤍✨And the best part? Every single one is completely different!At Always & For...
05/18/2026

Our bridal stylists’ current favorite gowns🤍✨

And the best part? Every single one is completely different!

At Always & Forever, we want brides to explore all the styles, silhouettes, and details that make them feel the most like them during wedding dress shopping💍

So if you’re in your bridal era, this is your sign to come try these on and obsess over them with us too!👀💫

Real Bride Sunday 🤍Her dress. Her day. Her words.✨✨✨✨✨Mrs. Hannah Gibson, an Always & Forever Bride: ”Shopping here made...
05/17/2026

Real Bride Sunday 🤍
Her dress. Her day. Her words.
✨✨✨✨✨

Mrs. Hannah Gibson, an Always & Forever Bride: ”Shopping here made finding my wedding dress so easy and enjoyable! The staff was so kind and made me feel comfortable to share my opinion on all the dresses I was shown! I would highly recommend shopping here for your wedding dress!!”

Hannah, thank you so much for your sweet words🥹 Creating a space where brides feel comfortable, confident, and truly heard during wedding dress shopping is so important to us. You made such a stunning bride!

👰🏻‍♀️: �👗: �📸:

✨ Ready for your turn, bride-to-be? Book your A&F bridal appointment at the link in our bio! & if you’re an A&F bride that wants to be featured, DM us!!

Address

1200 S Waldron Road Ste 133
Fort Smith, AR
72903

Opening Hours

Tuesday 11am - 5pm
Wednesday 11am - 5pm
Thursday 11am - 5pm
Friday 11am - 5pm
Saturday 9am - 1pm

Telephone

+14796461997

Website

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