Always & Forever

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Always & Forever Find the dress that makes you look & feel your best at Always & Forever!!

Always & Forever is an authorized bridal retailer of Morilee, Allure Bridals, and Mia Aymes. We offer a curated collection of gowns from each of these designers in a range of styles, prices, and sizes with you in mind. Many of the wedding dresses found at Always & Forever are featured in major bridal publications including Modern Bride, BRIDES, The Knot, and The Bridal Guide. Always & Forever is an authorized retailer of Sherri Hill, Amarra, Mori Lee, Jovani, JVN by Jovani, and many others featured in Teen Prom, Your Prom, Seventeen Prom, Cosmogirl Prom magazine. Find the dress that makes you look and feel your best at Always & Forever. ; .

🤍Real Bride Sunday 🤍 There’s nothing we love more than seeing an A&F Bride on her wedding day, and Alisha was absolutely...
10/11/2026

🤍Real Bride Sunday 🤍

There’s nothing we love more than seeing an A&F Bride on her wedding day, and Alisha was absolutely beautiful!

Here’s what she shared about finding her dress with us:

“Always and Forever were so good! This was my first time ever doing any kind of shopping like this and they made me feel so comfortable. They made the experience easy and stress free.”

Thank you, Alisha, for trusting us to be a small part of such a special season. We loved getting to help you find your dress! 🤍

✨Your dream dress and a stress-free shopping experience are waiting for you. Book your bridal appointment on our website!✨

🤍Real Bride Sunday 🤍 There’s nothing we love more than seeing an A&F Bride on her wedding day, and Alisha was absolutely...
10/11/2026

🤍Real Bride Sunday 🤍

There’s nothing we love more than seeing an A&F Bride on her wedding day, and Alisha was absolutely beautiful!

Here’s what she shared about finding her dress with us:

“Always and Forever were so good! This was my first time ever doing any kind of shopping like this and they made me feel so comfortable. They made the experience easy and stress free.”

Thank you, Alisha, for trusting us to be a small part of such a special season. We loved getting to help you find your dress! 🤍

✨Your dream dress and a stress-free shopping experience are waiting for you. Book your bridal appointment on our website!✨

👰🏼‍♀️: Alisha
👗;
📸: .jane.photography
📍:

Friday nights look a little prettier during HOCO season 🏈✨ Especially when A&F girls shine on court like THIS!Seeing an ...
10/09/2026

Friday nights look a little prettier during HOCO season 🏈✨ Especially when A&F girls shine on court like THIS!

Seeing an take her dress from the fitting rooms to the field might just be one of our favorite things🥹

TY for sharing this with us. You were GORGEOUS!🩵

also PERFECTs black & white 🤩🤍🖤full color, full beauty Mia Aymes collection from Always & Forever unveiling SO SOON!
10/08/2026

also PERFECTs black & white 🤩🤍🖤

full color, full beauty Mia Aymes collection from Always & Forever unveiling SO SOON!

That “wait…I LOVE this one!” smile 🤩🩵The whole point of trying on ALL the options? Finding the one that makes you look a...
10/07/2026

That “wait…I LOVE this one!” smile 🤩🩵
The whole point of trying on ALL the options? Finding the one that makes you look at yourself like this.✨

Your turn. Come find your perfect dress at A&F👗

hey, hoco, we’re THRILLED to see you here! (mainly because it shows off our gorgeous A&F gals like 🤩💙) Don’t forget to ...
10/05/2026

hey, hoco, we’re THRILLED to see you here!
(mainly because it shows off our gorgeous A&F gals like 🤩💙)

Don’t forget to tag us or DM us your homecoming pics. We wanna see & share & show you off!!!

🤍Real Bride Sunday 🤍✨ Meet our beautiful A&F Bride, Colleen! One of our favorite things is hearing how our brides felt ...
10/04/2026

🤍Real Bride Sunday 🤍
✨ Meet our beautiful A&F Bride, Colleen!

One of our favorite things is hearing how our brides felt during their time with us, because finding your wedding dress should feel just as special as the dress itself.

Here’s what Colleen had to say:

“I was traveling from an hour and a half away and was running about 10 minutes late and then everyone needed an emergency potty break, but they didn’t make me feel rushed at all to get through my appointment on time. My stylist was very conscious of my budget for me and regularly checked in on price tags. It was so easy to get in and out of dresses with the stylist’s help. Great experience overall!”

Thank you for trusting us with such a special part of your wedding journey. We’re so happy you’re an A&F Bride! 🤍

Find your dress with a stylist who listens, supports you, and makes the experience memorable. Book your appointment on our website!🤗

👰🏼‍♀️: Colleen
👗;

Still on the hunt for hoco? A&F’s got ya! Hundreds of dresses for the dance or court in store in sizes 000-28, and all s...
10/03/2026

Still on the hunt for hoco? A&F’s got ya!
Hundreds of dresses for the dance or court in store in sizes 000-28, and all styles & colors!

Book online or call 479-646-1997, we can’t wait to shop with you today!✨👗🎀

Wedding Dress Preservation is $100 OFF all throughout October!!🤩🤍👗✨Anyone who brings in a wedding dress (from any bridal...
10/02/2026

Wedding Dress Preservation is $100 OFF all throughout October!!🤩🤍👗✨

Anyone who brings in a wedding dress (from any bridal shoppe!) to get cleaned & preserved before the end of October gets the preservation package for ONLY $250!! (Originally $350!👀)

This kit includes our processing and shipping, a full cleaning and preservation of the gown and up to 5 accessories, and shipping back to you in a sealed box perfect for storing or to be put on display!

Bring your wedding dress to A&F anytime we’re open this month to get the wedding dress preservation at this special price. Questions? DM us or call 479-646-1997. If you’ve ever wondered what to do with your bridal gown after your wedding, or know a recent bride who’d love this as a Christmas gift, this is the perfect solution!

HOCOS ARE HAPPENING 💋🪩 That means two things…1️⃣If you’re an , TAG US in those hoco pics!! We LOVE seeing final looks &...
10/02/2026

HOCOS ARE HAPPENING 💋🪩 That means two things…

1️⃣If you’re an , TAG US in those hoco pics!! We LOVE seeing final looks & sharing our girls on our socials💗

2️⃣Still on the hunt for your dress? It is NOT too late! We still have hundreds of dresses in store & plenty of gorgeous options waiting for you.

Come shop this afternoon or Saturday and let your A&F stylist help you get BEST DRESSED for HOCO, no matter how last minute the shopping trip😉✨ Book on our website or call 479-646-1997 to reserve a fitting room!

Address

1200 S Waldron Road Ste 133
Fort Smith, AR
72903

Opening Hours

Monday 11am - 6pm
Tuesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 9am - 3pm

Telephone

+14796461997

Website

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