Always & Forever

Always & Forever Find the dress that makes you look & feel your best at Always & Forever!!

Always & Forever is an authorized bridal retailer of Morilee, Allure Bridals, and Mia Aymes. We offer a curated collection of gowns from each of these designers in a range of styles, prices, and sizes with you in mind. Many of the wedding dresses found at Always & Forever are featured in major bridal publications including Modern Bride, BRIDES, The Knot, and The Bridal Guide. Always & Forever is a

n authorized retailer of Sherri Hill, Amarra, Mori Lee, Jovani, JVN by Jovani, and many others featured in Teen Prom, Your Prom, Seventeen Prom, Cosmogirl Prom magazine. Find the dress that makes you look and feel your best at Always & Forever. ; .

Plan to shop today? We’ve opened extra fitting rooms to make sure all your hoco shopping needs can be checked off this w...
09/05/2026

Plan to shop today? We’ve opened extra fitting rooms to make sure all your hoco shopping needs can be checked off this weekend! Fitting rooms & stylists available throughout the day, and homecoming appointments strongly encouraged for less wait time. Call 479-646-1997 or book at the link below and check your homecoming dress off the list this holiday weekend!

Before you hoco dress shop at A&F, save this post. 👀💖We’ve put together everything you need to know before shopping at A...
09/05/2026

Before you hoco dress shop at A&F, save this post. 👀💖

We’ve put together everything you need to know before shopping at A&F, from appointments & pricing to payment plans, dress tracking and a few of our best pro shopping tips!

Our # 1 tip? Book the appointment!!🫶
Homecoming appointments are strongly encouraged for less wait time, especially on busy weekends when waits can reach up to 2 hours. Booking ahead reserves a personal stylist & fitting room just for you! At Always & Forever, you don’t shop alone. We want to make sure we help you find your dress in a fun & stress-free experience!

Swipe through, make your shopping plan & come see why gals from all over Arkansas & Oklahoma make the trip to A&F for homecoming. ✨

Shop early for the best selection & book your hoco appointment on our website now!

📍Always & Forever | Fort Smith, Arkansas

just thinking about who’s going to be crowned in this 👑🤍The pearl bodice, the satin skirt. THE SPARKLE! We can already ...
09/04/2026

just thinking about who’s going to be crowned in this 👑🤍

The pearl bodice, the satin skirt. THE SPARKLE! We can already see it on homecoming court, but who’s the gal wearing it? Could it be you?!?

Weekend homecoming appointments are booking FAST, and appointments are strongly encouraged for less wait time. Come find your perfect hoco look at A&F!👗✨

More wedding dresses. Three weeks only! From September 11-28, our Sincerity Spotlight Designer Event is bringing MORE Si...
09/03/2026

More wedding dresses. Three weeks only!

From September 11-28, our Sincerity Spotlight Designer Event is bringing MORE Sincerity wedding dresses to Always & Forever! Along with our entire in-store Sincerity collection, we’ll have some of the most-loved styles here for a limited time only, giving our brides even more gowns to try on and fall in love with!

And there’s a little something extra for Sincerity x A&F brides👀 Say YES to a gown during the event and receive a COMPLIMENTARY A&F Bridal Package, valued up to $179!

Appointments are already booking quickly, and we’re even open Sundays in September 🤍 If you’re wedding dress shopping this fall, this is such a good time to say YES at Always & Forever. Book your bridal appointment on our website now! 💍👰🏻‍♀️

when I grow up I wanna be…on homecoming court!👑🤍Ruffles, lace, & a bow waist? Your inner child absolutely loves this dre...
09/03/2026

when I grow up I wanna be…on homecoming court!👑🤍

Ruffles, lace, & a bow waist? Your inner child absolutely loves this dress, let’s be real.🤩 This was MADE for a homecoming queen moment!

Labor Day Weekend at A&F!🇺🇸💌Planning to shop at A&F over the holiday weekend? Here are our hours!!✨Saturday | 9am - 3pm✨...
08/31/2026

Labor Day Weekend at A&F!🇺🇸💌

Planning to shop at A&F over the holiday weekend? Here are our hours!!

✨Saturday | 9am - 3pm
✨Sunday | 12:30pm - 3:30pm
✨Labor Day Monday | 11am - 3pm

We will be closing early on Monday, Sept 7th at 3pm for Labor Day, so plan your shopping trip accordingly!

Appointments are strongly encouraged for less wait time and are booking quickly for this upcoming holiday weekend. Book ahead on our website or by calling 479-646-1997. See you soon!✨🫶

Real Bride Sunday 🤍From the YES moment to the walk down the aisle… this is what it’s all about! We love sharing our A&F ...
08/30/2026

Real Bride Sunday 🤍
From the YES moment to the walk down the aisle… this is what it’s all about! We love sharing our A&F brides and their experience finding their wedding dress in their own words ✨

✨✨✨✨✨
Jaycee, an A&F Bride:
“Always & Forever gave me the most amazing experience while wedding dress shopping. The girls are amazing. I had Lexie helping me and let me just say she truly was the sweetest person I’ve ever met. She definitely loves her job and does an amazing job at it. She was so patient with me and so helpful! I had no clue what I was truly wanting and she made sure I found that. She let me try on so many dresses to make sure I figured it out. She gave me such an amazing experience. I recommend going here they will definitely have what you’re looking for.”

Jaycee, you were a GORGEOUS bride and we are so honored to have been a small part of your wedding. TY for your kind words!

💍Bride to be, ready for your turn? Book your A&F bridal appointment on our website and become an too!

The dress was giving queen. The crown just confirmed it.👑✨Speaking of finding your HOCO look, weekend appointments are b...
08/28/2026

The dress was giving queen. The crown just confirmed it.👑✨

Speaking of finding your HOCO look, weekend appointments are booking FAST, so here’s your friendly A&F shopping PSA:

Homecoming appointments are STRONGLY encouraged for less wait time, especially on weekends!💖 Booking ahead reserves a personal stylist & fitting room for you and gives priority when you arrive.

So if you know when you want to shop, book ahead! If you don’t, come see us anyway. We’ll be happy to update you on wait times and connect with you with our next available stylist as soon as we can.

Weekend appointments are filling quickly, book online now! We can’t wait to help you homecoming dress shop soon!

School’s in full swing and summer’s coming to a close so our regular store hours are back!💕We’re ready for a busy fall a...
08/27/2026

School’s in full swing and summer’s coming to a close so our regular store hours are back!💕

We’re ready for a busy fall at A&F!! From wedding dress appointments to homecoming shopping (and yes…prom will somehow be here before we know it👀) save this pot so you always know when to find us for all your dress shopping needs!
We can’t wait to see you!

Sundays are for dress shopping!🛍️👗💍From wedding dresses to homecoming dresses, we’re giving you even MORE chances to fin...
08/25/2026

Sundays are for dress shopping!🛍️👗💍

From wedding dresses to homecoming dresses, we’re giving you even MORE chances to find the one this season!✨ Always & Forever will be OPEN every Sunday from August 30th to September 27th for both bridal & homecoming shopping!

👰🏻‍♀️ BRIDES: Grab your favorite people & book your bridal appointment on our website!
💃 HOCO GALS: come find your dress for court, dance or BOTH! Appointments strongly encouraged, but walk ins always welcome!

Five extra Sundays. One more reason to make the trip to A&F!
Sunday appointments are available to book now! Head to our website to book the times you want before they’re gone.🤭

📍 Always & Forever | Fort Smith, AR

Address

1200 S Waldron Road Ste 133
Fort Smith, AR
72903

Opening Hours

Monday 11am - 3pm
Tuesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 9am - 3pm
Sunday 12:30pm - 3:30pm

Telephone

+14796461997

Website

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