06/18/2026
One of the biggest mistakes we see clients make is spending thousands of dollars on décor and then treating lighting as an optional add-on.
If you have to choose between one more floral installation or a thoughtful lighting design plan, we will almost always tell you to invest in the lighting.
Why?
Because lighting impacts every single thing in the room.
Your flowers look better.
Your tables look better.
Your custom details look better.
Your photos look better.
We have seen modest décor budgets look absolutely incredible with the right lighting, and we have seen six-figure designs fall flat because the room wasn’t properly lit.
Lighting creates mood. It creates drama. It tells your guests where to look. It can make a ballroom feel intimate, a tent feel magical, and a blank space feel completely transformed.
The reality is that guests may not remember how many flowers were hanging from the ceiling, but they will remember how the room made them feel when they walked in.
Before adding more “stuff” to your design, make sure you’re investing in what allows your guests to experience it in the first place.
That’s lighting.
Creative Design + Activations: Creative Partner
Venue: Machine Shop Mpls
Clientele: AdFed Minnesota
Lighting Design: AV For You
