07/21/2026
3 mistakes hiding on your venue's rate card right now:
1) One price for every day of the week. Saturday is your rarest inventory — it shouldn't cost the same as a Tuesday. A 20–40% weekend premium is the fastest money you're not collecting.
2) Setup & teardown baked into the base rate. That's 4–6 hours of paid staff labor you give away on every event. Two line items — $250 setup, $125 teardown — add about $30K a year on 80 events.
3) A flat bar package. When most couples want top-shelf, one price means you eat the margin every time. Three tiers, and you let them self-select up.
None of these need a pricing overhaul. They need line items you're not charging for.
Which one is on your rate card right now?