
03/28/2025
Are you doing Social Media the smart way? š§
I've prepared 6 game-changing insights on the Pitfalls of Trying to Grow Social Media and Why Shortcuts Fail.
Many businesses new to Social Media chase hacks to beat the algorithm. Itās tempting, but it fails long-term. Growth takes steady workāposting good stuff, talking to people, building trust.
Hereās the thing: You canāt trick your way to success on social media. Quality posts, regular effort, and real engagement win.
Iāve picked my top 4 favorites to shareācheck the images for the full list!
1ļøā£ The Follow/Unfollow Trap ā ļøš«
You follow tons of accounts, then unfollow them to boost your numbers. People notice and get annoyed. Your account looks spammy. Platforms like Facebook and Instagram WILL limit who sees your posts. Theyāre already on to your tricks! Real growth comes from content people enjoy, not tricks. Ask yourself: Would you follow someone who plays this game? Would Facebook treat you the same? (No)
2ļøā£ The Illusion of Popularity: Buying Likes and Followers ā ļøš°
Paying for likes or followers makes your account seem popular. But those fake accounts donāt comment or share. Real people can spot the fraudāyour engagement stays flat. Platforms WILL punish you too. Last month, a friend bought 5,000 followers. Her posts got 2 likes. Focus on real fans instead.
3ļøā£ The Danger of Spamming Premade Content ā ļøš
You grab generic posts online and share them nonstop. Your audience gets bored. They want fresh ideas, not recycled junk. Unfollows pile up fast. A local business I know posted the same ad dailyāpeople stopped caring. Another account I follow creates genuine content daily, but also shares a few things.. he gets 100ās of engagements on his authentic content and 1 or 2 likes on the shared content.. womp womp.. Create content your followers actually like.
4ļøā£ Automation Overload: When Bots Take Over ā ļøš¬
Tools like ManyChat (AKA: Fastest way to KILL your social media page) send instant messages for you. Sounds easy, right? But followers hate robotic chats. They want real talks. I got an auto-DM once and ignored itāit felt like spam. Use these tools lightly. Engage with your audience yourself. Even worse, FaceBook and Instagram identify accounts using automated messages and shadowban ā meaning your main content stops reaching your audience without ads.. Goodbye organic growth.
Social Media evolves constantly, but one thing stays true: real engagement is key. The more you create quality posts with consistency, the more youāll succeed.
Which pitfall have you seen hurt someoneās account?