The Parade Company

The Parade Company Every year, hundreds of thousands of Parade spectators line historic Woodward Avenue Thanksgiving morning in Detroit!
(349)

There’s a new baby in the Parade family! 🎈We’re overjoyed to share that our talented Parade Artist, Lucy, and her family...
11/11/2025

There’s a new baby in the Parade family! 🎈

We’re overjoyed to share that our talented Parade Artist, Lucy, and her family have welcomed baby Thomas into the world! 💙

Congratulations, Lucy from all of us at The Parade Company! We’re so excited to celebrate this special arrival and officially welcome baby Thomas to the Parade family. 🍼✨

Brighten up your day and ours by helping Detroit shine!America’s Thanksgiving Parade® presented by Gardner White Furnitu...
11/10/2025

Brighten up your day and ours by helping Detroit shine!
America’s Thanksgiving Parade® presented by Gardner White Furniture is nominated for Best Holiday Parade in the USA TODAY 10Best Readers’ Choice… and we need YOUR votes to keep that #1 spot!

📅 Vote DAILY on all your devices until Monday, Dec. 1 at 11:59 AM EST

📲 Hit the link, cast your vote, and help us show everyone why Thanksgiving is better in Detroit!

👉 https://api.10best.com/qr/54504/

🥞 Another incredible morning at our annual Pancake Breakfast presented by Blue Cross Blue Shield of Michigan! The excite...
11/07/2025

🥞 Another incredible morning at our annual Pancake Breakfast presented by Blue Cross Blue Shield of Michigan! The excitement was in the air as we gathered with community leaders, friends, and partners to celebrate the upcoming America’s Thanksgiving Parade presented by Gardner White Furniture.

We’re so grateful to everyone who came out to keep this special tradition alive. The countdown to parade day is officially on! 🎉

11/07/2025

We kicked off the day with one of our favorite traditions - The Parade Company Pancake Breakfast! The excitement was extra special this year as we unveiled Huntington Bank’s brand-new float for America’s Thanksgiving Parade presented by Gardner White Furniture.

Tony Michaels, President & CEO of The Parade Company, joins Mike Land, Southeast Michigan and Northwest Ohio Region President for Huntington National Bank ,to celebrate this incredible new addition that will bring even more joy to Woodward Avenue this Thanksgiving. 💚🧡

A huge thank you to Huntington Bank for their continued partnership and support in keeping Detroit’s holiday spirit shining bright! ✨

11/06/2025

We love when being in the Distinguished Clown Corps is a family affair! 🤡

For Pamela and Lauryn, being part of this tradition is more than a costume. It’s about laughter, memories, and family pride. 💕

It's another reason why !


🎈 Volunteer Spotlight: Heather Knudson 🎈Heather's been a balloon handler since 2012, starting with her dad. When he pass...
11/05/2025

🎈 Volunteer Spotlight: Heather Knudson 🎈

Heather's been a balloon handler since 2012, starting with her dad. When he passed away in 2019, her cousin Brian stepped in to keep the family tradition alive. ❤️

Now, they celebrate every Thanksgiving together on Woodward, one balloon spin at a time. ✨

Get involved with us and see why : https://theparade.org/volunteer/

11/04/2025

Thank you to the amazing DTE Energy team for their work at Parade Studios in preparation for ! 🎈

President & CEO, Tony Michaels, says it best in this video: we are so fortunate for an awesome partner like DTE Energy for all their support and help throughout the year! 💡

Only a few more weeks left until the big day!

America’s Thanksgiving Parade® presented by Gardner White Furniture has been nominated (again!) for Best Holiday Parade ...
11/03/2025

America’s Thanksgiving Parade® presented by Gardner White Furniture has been nominated (again!) for Best Holiday Parade by USA TODAY 10Best and we need YOUR help to take the top spot!

✅ Vote DAILY on all your devices

🗓️ Now through Monday, Dec. 1 at 11:59 AM EST

📲 Tap the link, cast your vote, and help us show everyone why we’re number 1!

👉 https://api.10best.com/qr/54504/

Last week, one of our talented artists, Maddie, got a heartwarming surprise while painting floats! 🎨A tour group from Du...
11/03/2025

Last week, one of our talented artists, Maddie, got a heartwarming surprise while painting floats! 🎨

A tour group from Duncan Elementary stopped by, and Maddie mentioned she went there. When the kids asked who her 4th-grade teacher was, she said, “Mrs. Lee!” and the group erupted with excitement…
..because Mrs. Lee was right there with her class!

Here’s a sweet photo of Maddie, Mrs. Lee, and her students, proof that every visit to The Parade Company Studio brings smiles and unforgettable moments. ❤️

Clownie’s ready for tricks and treats! 🎃 Happy Halloween, everyone!
10/31/2025

Clownie’s ready for tricks and treats! 🎃

Happy Halloween, everyone!

Thank you to the amazing Ford Motor Company Mustang and Racing employees who joined us at Parade Studios to work on this...
10/30/2025

Thank you to the amazing Ford Motor Company Mustang and Racing employees who joined us at Parade Studios to work on this year's Ford float! 🚙

We always have a great time with our corporate volunteers and we are so grateful for their assistance as we gear up for !

What a weekend on the Riverfront! ✨We had a blast being a part of the Detroit Riverfront Conservancy’s Grand Opening of ...
10/29/2025

What a weekend on the Riverfront! ✨

We had a blast being a part of the Detroit Riverfront Conservancy’s Grand Opening of the Ralph C. Wilson, Jr. Centennial Park and Detroit Harvest Fest! 🎉

Our team hosted a trick-or-treat table for the kiddos, and a few of our Big Heads stopped by to greet visitors and celebrate with the community. 🎃 🐸

Address

9500 Mount Elliott Street
Detroit, MI
48211

Opening Hours

Monday 9am - 4:30pm
Tuesday 9am - 4:30pm
Wednesday 9am - 4:30pm
Thursday 9am - 4:30pm
Friday 9am - 4:30pm

Telephone

(313) 923-7400

Website

Alerts

Be the first to know and let us send you an email when The Parade Company posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The Parade Company:

Shortcuts

Share

Our Events

In an effort to expand the reach and impact of America’s Thanksgiving Parade® presented by Gardner-White, The Michigan Thanksgiving Parade Foundation also has produced a variety of auxiliary fundraising and community outreach events including Hob Nobble Gobble® presented by Ford, a spectacular black-tie fundraising event; Ford Fireworks, a Detroit Kick-off to summer; 1998, 1999 & 2002 Red Wings Victory Parades; The 1998 University of Michigan Rose Bowl Victory Parade; the 1999 Big Balloon Parade staged in Green Bay, Wisconsin; and The Parade Company assisted Australia with their Centenary of FederationParade on January 1, 2001.