The Parade Company

09/18/2025

🎉 Big News! 🎉

We're honored to announce Detroit Mayor Mike Duggan and longtime broadcaster Devin Scillian as this year’s Grand Marshals for America’s Thanksgiving Parade presented by Gardner White Furniture! Join us Thursday, Nov. 27 as we celebrate with our theme, “Thanksgiving is Better in Detroit.”

👉 Read all about it here: https://www.corpmagazine.com/featured/parade-company-names-thanksgiving-grand-marshals/

See you in 72 days!

09/18/2025

Santa and his reindeer have been making their way down Woodward Avenue for generations, bringing holiday magic to year after year. 🎅✨

From 1950 to 2024, this sight never fails to make us smile!

09/17/2025

What a fun day at Oakland University's Volunteer Fair! 🥳 We had a blast meeting everyone. Thanks to all who stopped by our table, and a huge shout-out to the students who signed up to volunteer! 🙌

If you missed us, don't worry—you can still be part of the magic.✨ There's still time to sign up for America's Thanksgiving Parade® presented by Gardner White Furniture.

Click the link to register today! 👉
https://www.hugheswarevolunteersystem.com/become_a_volunteer/2025-thanksgiving-parade

09/16/2025

Ready to roll up your sleeves? It’s time to channel your inner G.I. Jane 💪

We're looking for volunteers who aren’t afraid to get things done and have a blast doing it. 🫡

Apply to join our volunteer team: https://theparade.org/volunteer

09/15/2025

💥 See why with Grandstand tickets for America’s Thanksgiving Parade® presented by Gardner White Furniture! 💥

Join the party, cheer with your favorite mascots, and see the Parade up close in all its color and magic! Tickets are available online now through Monday, November 24, 2025, or until sold-out!

🦃 Kick off your holiday season: https://usainmotion.events/races/PARADECO/gstnd/signup.php

09/12/2025

Don't forget to take a second and enjoy the view this weekend. ✨

09/11/2025

🎉✨ Only 11 more Thursdays until our 2025 Grand Marshals, Detroit Mayor Mike Duggan and Award-Winning Television Journalist Devin Scillian, will be cruising down Woodward Ave. in the 99th America’s Thanksgiving Parade® presented by Gardner White Furniture! 🦃🎶

Devin Scillian is more than a familiar face on your TV; he’s an award-winning journalist, author of over 20 beloved children’s books (including the bestseller A is for America), and a talented musician who’s rocked stages all across Michigan with his band, Arizona Son. 🎤📖

Mike Duggan is a lifelong Michigander and was born in Detroit. Today, Mayor Duggan is Detroit’s second longest serving mayor in history and has led the city through tremendous growth and significant change since being elected in 2013. He’s a nationally renowned leader and began his career as the Deputy Wayne County Executive after graduating from Law School at the University of Michigan.

Join us in congratulating our 2025 Grand Marshals and get ready for a parade day to remember! 🥁🎈

09/10/2025

We are super excited to have Mayor Mike Duggan and Devin Scillian joining us for parade day!

"After nearly three decades of hosting the parade, it’s hard to describe the thrill of moving from the broadcast booth to the parade itself."

09/10/2025

The balloons are BIG, but the memories you'll make are even BIGGER because ! 🎈

Experience the magic of the 99th America’s Thanksgiving Parade® from the best seats on the route…the Grandstands!

From sky-high characters to street-level spectacle, there’s no better view of this holiday magic!

🎟️ Grab your Grandstand tickets online now through Monday, November 24, 2025, or before they fly away! Don’t miss your front-row seat to the fun!

🔗 https://usainmotion.events/races/PARADECO/gstnd/signup.php

09/09/2025

Ever wondered how the magic of comes to life? Step into ParadeLand! ✨ 🦃

Bring your group, big or small, to explore our 200,000 sq. ft. creative kingdom! Tours are available year-round.

Learn more: https://theparade.org/tours/

09/08/2025

It's the first Monday after Labor Day, which means fall is on the way...

But never fear! presented by Gardner White Furniture is just around the corner to save the day because ! 🍂

We're ready to make some unforgettable memories!

09/05/2025

We ❤️ our Big Head Corps!

These classic, larger-than-life characters bring extra smiles to every year. 🎭

What’s your favorite Big Head?