The Parade Company

The Parade Company Every year, hundreds of thousands of Parade spectators line historic Woodward Avenue Thanksgiving morning in Detroit!
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🎆 T-MINUS 3 DAYS, DETROIT! 🎆The launch window is almost here! The Ford Motor Company Fireworks are lighting up the sky i...
06/19/2026

🎆 T-MINUS 3 DAYS, DETROIT! 🎆

The launch window is almost here! The Ford Motor Company Fireworks are lighting up the sky in just 3 days.

Ground control wants to know...who's ready?! 🚀

Detroit! Go for Launch!!

One last look before we do it all over again. 🚀These shots from last year's Ford Motor Company Fireworks are giving us a...
06/18/2026

One last look before we do it all over again. 🚀

These shots from last year's Ford Motor Company Fireworks are giving us all the feels, and in just a few days Detroit goes for launch AGAIN.

We can't wait to make new memories with you, Detroit! 🎆

06/17/2026

The countdown is on! 🎆 The skies over Detroit will light up on June 22 for one of the city's most iconic traditions, the Ford Motor Company Fireworks. Before the big show, hear from Parade Company President & CEO Tony Michaels and Detroit Police Chief Todd Bettison as they discuss what makes this event so special and how teams across the city are working together to create a safe, unforgettable experience for all.

Watch the clip below and get ready to celebrate a Detroit summer tradition with us. ✨

06/16/2026

Many years in, Rick and Cindy still say the same thing: volunteering with us is all about the joy. 😀

The people feel like family. Everyone shows up friendly, ready for fun, and willing to help with a smile.

For Rick and Cindy, that’s what makes every moment worth it. ❤️

Find your Roaring Reason: https://theparade.org/volunteer/

🚀 DETROIT! ONE MORE WEEK! 🚀One week until the Ford Motor Company Fireworks light up the sky and we GO FOR LAUNCH! 🎆Will ...
06/15/2026

🚀 DETROIT! ONE MORE WEEK! 🚀

One week until the Ford Motor Company Fireworks light up the sky and we GO FOR LAUNCH! 🎆

Will we see you there? Drop a 🎇 if you're ready for liftoff!

06/12/2026

Us: “Tell everyone how many days until the Ford Motor Company Fireworks."

Clownie: “6…7…” 🤡

What Clownie meant to say was...10 MORE DAYS until the Ford Fireworks! 🎆

Our roaming photobooth caught so much action at last year's Ford Motor Company Fireworks! 📸We can't wait to capture all ...
06/11/2026

Our roaming photobooth caught so much action at last year's Ford Motor Company Fireworks! 📸

We can't wait to capture all the fun again this year in just ELEVEN DAYS! 💫

Who's ready?! Detroit! Go for Launch!!

06/10/2026

After four years volunteering with us, Latanya says volunteering has blessed her in so many ways, from building connections to celebrating Detroit. 🏙️

Looking to grow your circle, give back, and show some love for your city? Latanya says volunteering is the way to go. ❤️

Get involved: https://theparade.org/volunteer/

🚨 TWO MORE WEEKS! 🚨Mark those calendars, set those reminders because the Ford Motor Company Fireworks on June 22 will be...
06/08/2026

🚨 TWO MORE WEEKS! 🚨

Mark those calendars, set those reminders because the Ford Motor Company Fireworks on June 22 will be here sooner than you think! 🎆

Detroit! Go for Launch!!

It's the first Friday in June! What's not to smile about?! ☀️Happy weekend, Detroit! 😎 Who will be joining us at the Det...
06/05/2026

It's the first Friday in June! What's not to smile about?! ☀️

Happy weekend, Detroit! 😎 Who will be joining us at the Detroit Riverfront Run tomorrow?

Address

9500 Mount Elliott Street
Detroit, MI
48211

Opening Hours

Monday 9am - 4:30pm
Tuesday 9am - 4:30pm
Wednesday 9am - 4:30pm
Thursday 9am - 4:30pm
Friday 9am - 4:30pm

Telephone

(313) 923-7400

Website

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