The Parade Company

Call Directions Website

The Parade Company Every year, hundreds of thousands of Parade spectators line historic Woodward Avenue Thanksgiving morning in Detroit!
(339)

Did you know all of our floats are crafted, painted, and built by hand? 🎨These beauties are all thanks to our amazing st...
10/13/2026

Did you know all of our floats are crafted, painted, and built by hand? 🎨

These beauties are all thanks to our amazing staff and volunteers inside The Parade Company Studios.

Who's excited to see what they have in store for us this year?! 🛠️

Live from Detroit...it's Monday morning!We're getting closer and closer to the 100th , and we can't WAIT!Have a great w...
10/12/2026

Live from Detroit...it's Monday morning!

We're getting closer and closer to the 100th , and we can't WAIT!

Have a great week!

10/09/2026

Brushes and needles and hammers, oh my! 🎨

Our Studio is still bustling with volunteers and staff hard at work to make this 100th the best yet!

We're so excited to share with you what we have in store. ✨

Some traditions never go out of style...especially when they have BIG personalities! The beloved Big Head Corps have bee...
10/08/2026

Some traditions never go out of style...especially when they have BIG personalities!

The beloved Big Head Corps have been bringing smiles to parade fans for years, and they'll be back for the 100th America's Thanksgiving Parade presented by Gardner White Furniture!

🎟️ Grandstand tickets are on sale now through November 23 (or until they sell out).

🗓️ Make plans to celebrate this historic milestone from the best seats along Woodward Avenue!

🔗 https://theparade.org/americas-thanksgiving-parade/grandstand-tickets/

We're officially 50 DAYS out from the 100th America's Thanksgiving Parade presented by Gardner White Furniture! 🎈Who's r...
10/07/2026

We're officially 50 DAYS out from the 100th America's Thanksgiving Parade presented by Gardner White Furniture! 🎈

Who's ready for Thanksgiving morning in Detroit?! 🦃

🎖️What a night! We are beyond honored to have taken home 25 awards at last night’s Pinnacle Awards Ceremony, including a...
10/06/2026

🎖️What a night! We are beyond honored to have taken home 25 awards at last night’s Pinnacle Awards Ceremony, including a Silver Grand Pinnacle Award recognizing the entire breadth of our company and the incredible work happening across everything we do.

From Best Television Broadcast for the Ford Motor Company Fireworks and America’s Thanksgiving Parade presented by Gardner White Furniture, to Best Volunteer Program, Best Overall Sponsorship, Best Event Invitation, Best Tickets, Best Event Décor, and Best Giveaways, these awards celebrate the creativity, dedication, and extraordinary teamwork behind our events.

A huge THANK YOU to everyone who helps make what we do possible — our incredible parade team, volunteers, sponsors, vendors, partners, and supporters. Every event is the result of countless hours, big ideas, hard work, and people who care deeply about creating unforgettable experiences for our communities.

We are incredibly proud of this recognition and, even more, grateful for the amazing people who make it all happen. 25 awards. One incredible team. And so much to celebrate! 🎉👏

We had a blast this weekend at the Detroit Harvest Fest at Ralph Wilson Park!! Thank you to everyone who stopped by our ...
10/05/2026

We had a blast this weekend at the Detroit Harvest Fest at Ralph Wilson Park!! Thank you to everyone who stopped by our trick-or-treat station!! Clownie (hugging Kelsey Donohue from Ford Philanthropy) and our Big Heads had fun bringing smiles to everyone!

10/05/2026

is on the way and you can say our Studio has been keeping busy! 👀

What are you most excited for during this year's America's Thanksgiving Parade presented by Gardner White Furniture? 😊

10/02/2026

🎈✨ NEW FLOATS ARE COMING TO WOODWARD!
And not just one… or two… but EIGHT brand-new floats are making their debut for the 100th America’s Thanksgiving Parade® presented by Gardner White Furniture this year! 🤩

Our artists and volunteers have been hard at work bringing even more magic to Detroit this Thanksgiving morning. 👀 So, what’s joining the parade lineup?
Hit play to get your first look at the 8 NEW floats you’ll see rolling down Woodward Avenue on parade day! 🎉🦃 Which one are you most excited to see in person? Tell us below! 👇

There's a chill in the air, the leaves are turning, and we're ONE MONTH CLOSER to the best day of the year! 🎈Happy Octob...
10/01/2026

There's a chill in the air, the leaves are turning, and we're ONE MONTH CLOSER to the best day of the year! 🎈

Happy October!

Address

9500 Mount Elliott Street
Detroit, MI
48211

Opening Hours

Monday 9am - 4:30pm
Tuesday 9am - 4:30pm
Wednesday 9am - 4:30pm
Thursday 9am - 4:30pm
Friday 9am - 4:30pm

Telephone

(313) 923-7400

Website

Alerts

Be the first to know and let us send you an email when The Parade Company posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share