04/09/2025
'you're doing it'
thatās what I scribbled in my journal last yearāa little pep talk to myself during a season that felt heavy.
entrepreneurship has been a roller coaster. itās full of the highest highs (the moments I love to share) and some pretty deep lows (the ones I tend to keep close). but through it all, Iāve kept going. Iāve shown upāimperfectly, consistently, wholeheartedly.
over the past five years, Iāve done a lot of internal work. Iāve unlearned, relearned, healed, stretched, and grown in ways I never imagined I could. this journey hasnāt just shaped my businessāitās shaped me.
and yet, as personal as this path has been, I havenāt done it alone. the people who have come into my lifeāthe brides who have entered as strangers, but left as friends ā you are the heart of this. the friends that bring their friends back in to shop with me. the bride that recommended her future sister in law to shop with me. the moms that sent their co-workers' daughters my way - you all are the best! š«¶
your encouragement, support, and simple presence in my world is more than I could have ever dreamt of!
so today, I just want to say, thank you!
for being here. for believing in me. for cheering me on in big ways and small ones. for simply trusting me!
'Iām doing it'
and if youāre in the thick of it tooābuilding, dreaming, growingāI hope this is your reminder -
youāre doing it, too - and youāre not alone - keep going!
The Dress by Morgan Lynn is a bridal boutique of simple elegance ...
