18/06/2025
Hi, I’m Joanna, founder of Love Square One, a candle and fragrance brand built on emotion, beauty, and intention.
What started as a creative outlet during the uncertainty of COVID has turned into something I never imagined: a full-time business that lights up homes and hearts across the country. At the time, I was juggling a career in the nonprofit and corporate world, but something in me craved more creativity, more connection, more meaning.
I made my first candle on a whim. And I fell in love.
Now, I handcraft clean, coconut soy wax candles, luxe room sprays, wax melts, and diffusers... all poured with purpose and scented with stories. My husband Anthony joined me not long after (fun fact: he came to help me sell candles on one of our first dates), and together we’ve grown Love Square One into something truly special.
Whether you’re lighting a candle for calm, spraying a room to reset the energy, or gifting something meaningful to someone you love, our hope is that our products become part of your rituals, your joy, and your quiet moments.
✨ I’m so excited for you to be here. If you’re a fellow scent lover, let’s connect! You can find me on Instagram or message me to chat candles, collaborations, or custom gifts.