ROAR events group

ROAR events group ROAR events group is a hands-on event marketing agency. We're all about events and this business pa We turn the ordinary into extraordinary.

Social events, Corporate events, Conferences, Tradeshows, Roadshows, Product Launches.

09/21/2026

You get hired to plan a smooth event, and it runs well. The client’s happy with the venue, the set-up, how it looks.

But they’re judging it on whether it worked, and whether the right people were in the room.

Before you start planning, ask what the goals are for the event. What does success look like to them?

This is how you go from being just an event planner to a planner who understands event strategy.

Time blocking sounds great until your day pivots 15 times before lunch.You make the list, block the time, and fully inte...
09/17/2026

Time blocking sounds great until your day pivots 15 times before lunch.

You make the list, block the time, and fully intend to stick to it. Then a client calls, a vendor needs an answer, something changes, and suddenly the plan is gone and it isn’t even 11 AM.

You didn’t fail at time blocking. It might just not be the system your brain or your event business needs.

Productivity isn’t about forcing yourself into someone else’s system. It’s about finding one that works in the reality of your day.

What’s your actual system, the real one, not the pretty one?

09/14/2026

Said every event planner. We have good intentions of recording and photographing our work.

You can plan and plan but once you’re onsite, it’s go time and that includes all the unexpected things that pop up. Instacart becomes your lifesaver. Coffee is your best friend. Your Dymo needs to be rebooted after every onsite badge gets printed.

Chaos happened, barely filmed anything, but the event was great.

Event planners, tell me I’m not the only one.

09/13/2026

The reel was the polite version. Here’s the unfiltered one.

I don’t mind the facility fee. I mind paying for a stroller program at a meeting where everyone is in the meeting.

Give me a menu. I’ll pick enhanced Wi-Fi, coffee credits, parking, and late checkout, and I’ll pay it with a smile. But a stroller program at a sales kickoff? At least let us race them in the foyer so we’re getting something for our money.

Event Planners, what’s the wildest thing you’ve ever found buried in a facility fee? I know you’ve got stories.

This one’s for the calm one. You know who you are.You can know exactly what to do and still feel overwhelmed. You can be...
09/12/2026

This one’s for the calm one. You know who you are.

You can know exactly what to do and still feel overwhelmed. You can be great under pressure and still not want more of it.
Being good at carrying it doesn’t mean it isn’t heavy.

Send this to the calm one in your life — the one everyone calls, who never calls anyone.

Which one do you need today? 👇

Every one of these was called a flaw. Personally it’s an asset. Which one were you called?
09/06/2026

Every one of these was called a flaw. Personally it’s an asset. Which one were you called?

08/26/2026

I would spend hours manually building hotel availability reports for clients. For every hotel response, I’m pulling the same 10 or so things.

Date availability, room rate, taxes, meeting space details, F&B minimums, rental fees, you name it.

One hotel would take 15 minutes minimum, and that was with no questions. Multiply that by 5 or 10 responses on a single RFP, and that’s hours before I’m even started comparing them.

I got tired of losing entire days to data entry. So I built a skill in Claude that reads the RFP’s for me.

It pulls everything into the sheet, flags the discrepancies in the hotels own response and tells me what questions I still need to ask. I only go back to the hotel once with everything instead of 5 separate emails.

I didn’t get faster at reading RFP’s. I built something that reads them for me and it knows what’s important to me. My time is valuable and it’s now freed up for strategy thinking, not data entry.

It’s called Venue Sourcing Insights and the availability report is just the tip of the iceberg.

08/24/2026

I’m 58 and I’m not afraid to admit:

1. I know a lot of people. I don’t have a lot of friends. My circle is small, and some days I wonder if it should be bigger.

2. I might seem confident on the outside, but it’s just a mask. I overthink and get nervous when I walk into certain rooms. I wonder if I’m smart enough and if I’ll be accepted.

3. I’ve been in events for 33 years, had my own business for 18 of them, and some days I still wonder if I know enough. It took me a long time to start it. I was terrified it would fail, and my “what if” list was a mile long.

4. I put so much pressure on myself to provide for my family that most days I’m working because I have to, not because I want to.

5. If I’m not moving, some part of me decides I’m being lazy. Sitting still feels like failing.

6. During busy event season I eat the same thing every single day. It’s one less thing I have to think about.

7. I started a secret TikTok about midlife, fitness, and menopause because I didn’t want my friends to see it. They still don’t know it exists.

8. I was so nervous to post videos of myself that it took joining a challenge to actually do it. I thought I’d be judged.

9. The first time I gave a speech in public, I was a junior in high school. I froze and ran from the podium. I want to speak about events one day. Some days I still wonder if I’d pass out.

I’m not perfect. I’m getting a little braver, one post at a time.

If you need a safe space to do the same, follow along.

08/22/2026

She got thanked. Her team didn’t. We were a business transaction.

That's fair. That's what we signed up for, but it's worth saying out loud, because most people assume if you did great work, someone in the room is going to say so.

Sometimes nobody does. Not to the team who executed it. Not to the outside partner who helped to build it from scratch. The person who gets the public thank you might not even be the one who carried the most weight.

I've made peace with the business side of that. What still gets me is watching it happen to people who needed that recognition to grow inside their own company, and not getting it.

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675 Hartz Avenue
Danville, CA
94526

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