International Association of Exhibitions & Events - IAEE

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International Association of Exhibitions & Events - IAEE The International Association of Exhibitions and Event (IAEE) promotes the value of exhibitions & ot

Organized in 1928 as the National Association of Exposition Managers to represent the interests of trade show and exposition managers, the International Association of Exhibitions and Events™ (IAEE) promotes the unique value of exhibitions and other events that bring buyers and sellers together. Today, IAEE is the leading association for the global exhibition industry.

10/12/2026

🌟 Speaker Spotlight: Transforming Event Operations with AI at Expo! Expo! 2026 🌟

What does the future hold when AI drives personalization, predicts attendee behavior, and uncovers exhibitor ROI gaps before the show floor even closes? Join industry leaders Jessica Duarte, Kristin Barranger & Charles W. Smitherman as they explore Driving Better Outcomes From Leaner Teams To Smarter Events: What AI Is Actually Doing To Organizer Operations & Attendee Experience.

This session offers an insider’s view on how AI is reshaping event organizational structures while elevating expectations for attendee and exhibitor experiences. As AI takes on data-heavy tasks like reporting and matchmaking, event teams are empowered to focus on strategic leadership, innovative experience design, and meaningful relationship-building. The leaders getting this right don’t just run leaner—they create more relevant, high-impact events.

Key takeaways include:
✔️ Understanding how AI-driven personalization and behavioral insights are redefining team roles and priorities
✔️ Learning from top organizers—CloserStill Media, Easyfairs, Terrapinn, Specialty Food Association, and mdg—on reallocating human effort for maximum impact
✔️ Crafting a practical roadmap to align your team’s capabilities with the elevated expectations your attendees and exhibitors will demand over the next 24 months

Meet our expert speakers:
Jessica Duarte, Product Marketing Manager at Swapcard and former tech leader at NAMM, brings deep expertise in technology implementation and event optimization.
Kristin Barranger, CEM, Senior Manager of TEC Sales and Expositions at ASME, a seasoned IAEE leader with two decades of experience driving high-value exhibit experiences.
Charles W. Smitherman, PhD, JD, MSt, CAE, CEO of APRO, a legal scholar turned association innovator advancing generative knowledge stewardship.
https://tinyurl.com/pedkz6wa

10/12/2026

🌟 Announcing the 2026 IAEE Award Winners: Celebrating Excellence Across Our Industry 🌟

The International Association of Exhibitions and Events® (IAEE) is proud to recognize the outstanding individuals and organizations whose leadership, innovation, and dedication continue to elevate the exhibitions and events industry. These honorees embody the values that connect and empower our community.

Read more about the distinguished recipients of the 2026 IAEE Awards, to be honored at Expo! Expo! — IAEE’s Annual Meeting & Exhibition, 16-18 November in Milwaukee, WI:
https://tinyurl.com/3hrd6hjy

10/12/2026

🚨 Don’t miss your chance to join us for 2026!
Expo! Expo! is the premier forum where exhibition professionals — from organizers to suppliers — come together under one roof to share knowledge, build partnerships, and fuel innovation.

What’s in store?
✅ Unmatched networking with the largest gathering in the industry
✅ Targeted educational sessions tailored to your challenges and opportunities
✅ A supportive community dedicated to your professional advancement

for the future of exhibitions.
Register now ➡️ https://tinyurl.com/mry87s9y

🌟 Member Monday Spotlight: Meet Heather Bonds, Senior Manager, Event Operations at ENSCO— a dynamic leader driving the s...
10/12/2026

🌟 Member Monday Spotlight: Meet Heather Bonds, Senior Manager, Event Operations at ENSCO— a dynamic leader driving the strategy, logistics, and relationship-building that make corporate events and trade shows truly impactful. With over a decade in the industry, Heather’s expertise bridges the agency and corporate worlds, equipping her with a unique perspective on what it takes to deliver success for all stakeholders.

What fuels Heather’s passion? The ever-evolving nature of events — where no two days are the same, and every detail matters, from attendee experience to booth design. Her proudest achievement: transitioning to corporate event leadership, gaining insight that strengthens her partnerships and event outcomes.

Heather credits her growth to mentors and teammates who challenged her to think beyond ex*****on and to always understand the “why” behind every event. Her advice to the emerging event professionals in our community: “Speak up more. You don’t have to know everything before sharing your ideas or embracing new challenges.”

For Heather, IAEE is more than an association — it’s a collaborative community where sharing ideas and learning from peers fuels innovation and elevates the entire industry.
Looking ahead, Heather is committed to expanding her event program’s impact, demonstrating the tangible value events bring to business, and mentoring the next generation of event leaders.
Because in our industry, every event creates opportunities — to connect, collaborate, and build relationships that endure.

✨🌆
Want to be featured! Send us a message!

📅 Save the Date: 16 October🔹 Healthcare Insights Hour | Exclusive for Healthcare B2B Event OrganizersThis hour of shared...
10/12/2026

📅 Save the Date: 16 October
🔹 Healthcare Insights Hour | Exclusive for Healthcare B2B Event Organizers
This hour of shared knowledge and strategic dialogue drives progress not just for your events, but for the entire healthcare exhibition community. Together, we transform challenges into opportunities and insights into action.
Join us for an empowering session focused on:
• Technology Adoption and Integration
• Trends, Game Changers, & Best Strategies
• Exhibition Point System – Procedures and Best Practices
🔗 Healthcare show organizers: don’t miss this opportunity to connect, learn, and lead.
https://tinyurl.com/u7sbc5fr

Is Expo! Expo! worth 3 days out of the office? IAEE Chairperson Brian Pagel says a resounding yes, and he explains why. ...
10/12/2026

Is Expo! Expo! worth 3 days out of the office? IAEE Chairperson Brian Pagel says a resounding yes, and he explains why. Read his take, then join industry leaders on Nov 16-18 in Milwaukee. https://tinyurl.com/ywybyzxs

True discovery isn’t just about where you go, but how you grow - Happy Columbus Day from all of us at IAEE!
10/12/2026

True discovery isn’t just about where you go, but how you grow - Happy Columbus Day from all of us at IAEE!

It’s time to DIG DEEPER with IAEE where we dive into topics that matter most.This week’s topic: Rebuild Your Org ChartSt...
10/09/2026

It’s time to DIG DEEPER with IAEE where we dive into topics that matter most.

This week’s topic: Rebuild Your Org Chart
Still running on an org chart built for a different era? Learn what a growth-ready exhibition company looks like. https://tinyurl.com/53ud3jcz
Have a comment or idea? Gives us a S/H & chime in on MemberLink or LinkedIn and tag us!

10/09/2026

🚀 Speaker Spotlight: Marketing & Engagement Experts at Expo! Expo! 2026 🚀

Are you ready to transform attendee interest into action? Join Carrie Schultz, Jess Schafer, Christine Solomon, and Riese Rubin as they uncover Finding The Gaps In Your Attendee Marketing Plan & Five Ways To Close Them — a must-attend session for event professionals eager to boost registration, engagement, and conversion.

In today’s crowded landscape, traditional tactics no longer guarantee growth. This dynamic, interactive session offers five proven strategies to build audience-centered campaigns that resonate and deliver measurable results:
✔️ Evaluate if your messaging, channels, and segmentation truly align with attendee behaviors and expectations
✔️ Apply targeted tactics designed to amplify acquisition, engagement, and conversion
✔️ Harness audience insights and campaign data to intelligently pivot and optimize mid-campaign

Engage with real-world examples, live polling, peer discussions, and practical marketing self-assessments that will empower you to rethink and refresh your attendee marketing approach immediately.
Led by a powerhouse team:
• Carrie Schultz, Vice President of Strategy & Client Service at CSG Creative, brings over 26 years of strategic marketing leadership, helping clients craft smart, integrated campaigns that drive growth.
• Jess Schafer, Senior Director of Strategic Accounts at CSG, expertly guides brand and multi-channel marketing strategies with over two decades of industry experience.
• Christine Solomon, Marketing Manager at the Health & Fitness Association, specializes in audience development and data-driven campaign ex*****on to fuel attendance and engagement.
• Riese Rubin, Senior Manager of Brand and Event Marketing at the Water Environment Federation, masters creative, data-informed marketing that connects complex industries with their communities.

📅 Don’t miss this session at Expo! Expo! 2026—your opportunity to elevate your marketing game and your organization’s impact.
https://tinyurl.com/pedkz6wa

Unlock the future of event management education with IAEE’s Faculty Insights workshop!Join us Friday, 30 October from 1:...
10/09/2026

Unlock the future of event management education with IAEE’s Faculty Insights workshop!

Join us Friday, 30 October from 1:30 – 2:00 PM CT for a hands-on session with Dr. Jessica Wiitala, where you’ll learn how to create your own AI-powered virtual teaching assistant using Microsoft Copilot.

Discover how AI agents can transform your course delivery by providing tailored support to both you and your students. This session will empower you to:
• Identify practical AI applications within your curriculum
• Customize AI agent instructions to align with your course goals
• Build a flexible virtual assistant that enhances teaching and learning

As a leader in the exhibitions and events industry, IAEE is committed to advancing education through innovative technology that bridges research and practice. Don’t miss this opportunity to collaborate, learn, and lead the way in experiential learning!


https://tinyurl.com/2fa8898f

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