SMAK Strategies

SMAK Strategies SMAK- Innovative marketing and PR for active lifestyle brands. SMAK Strategies is a full service Marketing and Public Relations agency.

Clients range from top consumer brands to grassroots events to early-stage companies at the “tipping point” of major expansion. Inventive ideas and strategic planning are fully integrated into all initiatives to deliver exceptional, lasting results.

A solid review of one of Baffin's flagship products on Alloutdoor.com."Outdoor work and recreation in frigid weather req...
11/11/2021

A solid review of one of Baffin's flagship products on Alloutdoor.com.

"Outdoor work and recreation in frigid weather requires great footwear if that time is to be enjoyed, and enjoyed safely."

Introducing the SWIFT ⤵️

https://www.alloutdoor.com/2021/11/10/alloutdoor-review-baffin-swift-boot/

Available at Baffin.com and select retailers.

In this AllOutdoor Review, we take a look at the Women's Swift model, one of many models made for both men and women by Baffin of Ontario, Canada.

Last week would have marked the 16th annual gathering of the world's greatest bicycle manufacturers at the North America...
08/31/2020

Last week would have marked the 16th annual gathering of the world's greatest bicycle manufacturers at the North American Handmade Bicycle Show. With this year's cancellation, it just gives us more time to ramp up and innovate for next year's show. In the meantime, here's a great spread via Peloton Magazine on the latest & greatest builds from NAHBS exhibitors.

The North American Handmade Bicycle Show is an annual showcase of the most beautiful and creative bespoke bicycles. Originally planned for the spring, the show has had to be canceled this year due to the Covid-19 pandemic. But it would be a shame not to be able to show off all the bikes in one […]

We always love landing impactful local coverage for our amazing   clients. Thanks Denver Life Magazine for the great pro...
03/02/2020

We always love landing impactful local coverage for our amazing clients. Thanks Denver Life Magazine for the great profile on Colorado Teardrops!

Made in Colorado: Colorado TeardropsColorado Teardrops, a Boulder company specializing in unique and stylish trailers, wants to provide a better camping experience for everyone.By Sarah Ji-Mei Lofgren - February 17, 2020Facebook Twitter Email Print Photo courtesy of Colorado TeadropsThe spark began....

Yep, Katie Botwin sure knows how to use a camera! Check out her beautiful and awesome photo gallery on our Camp Cold pre...
02/21/2020

Yep, Katie Botwin sure knows how to use a camera! Check out her beautiful and awesome photo gallery on our Camp Cold press trip for Matador Network.

Featured:

❄️ Hotel X Toronto by Library Hotel Collection
❄️ Limberlost Forest and Wildlife Reserve
❄️ Baffin Footwear & Apparel
❄️ MSR - Mountain Safety Research
❄️ Otso Cycles
❄️ Therm-a-Rest

Muskoka isn’t just for the summer.

"It's like summer camp....but in winter"We're fresh off a recent press trip in 🇨🇦,  CAMP COLD, where we enjoyed fat biki...
02/05/2020

"It's like summer camp....but in winter"

We're fresh off a recent press trip in 🇨🇦, CAMP COLD, where we enjoyed fat biking, polar plunging, winter camping, snow cave building, snowshoeing and more, while using and learning about the amazing gear that make these winter adventures safe, comfortable, and fun.

HUGE thanks to Baffin Footwear & Apparel for making this trip happen - we loved adventuring in your backyard and introducing media to your amazing products, company heritage, and HQ. And to Polar Explorer Eric Larsen & Alex Bunge for guiding us through the Canadian wilderness and keeping us warm.

Special shout out to all of our sponsors for making this trip so incredible.

OUTDOOR/GEAR:
Blacksmith Cycle
Citizen Watch
Cold Case Gear
MSR - Mountain Safety Research
Nite Ize
Otso Cycles
STANLEY
Therm-a-Rest

HOSPITALITY:
Collingwood Whisky
Discover Burlington Ontario
Emma's Back Porch & Water Street Cooker
Hotel X Toronto by Library Hotel Collection
The North Coal
Limberlost Forest and Wildlife Reserve
Visit Toronto

And thanks to the greatest media peeps for joining us!

Adam Bible, Amelia Arvesen, Carri Wilbanks, Clay Abney, Diana Lee, Drew Zieff, Jenny Willden, Katie Botwin, Sarah Jakober, Will Brendza, and Gary Garth.

Highlight reels from A for Adventure coming soon!

11/05/2019

He's one of the most decorated polar explorers on the planet. But the most meaningful adventures are the ones he goes on with his family.

Isn't every day Take a Hike day? Thanks Marie Malinowski + Gear & Grit for including Hangtime Gear in this round-up of h...
11/05/2019

Isn't every day Take a Hike day? Thanks Marie Malinowski + Gear & Grit for including Hangtime Gear in this round-up of hiking essentials!

To make the most of National Take a Hike Day, consider these 8 Best Hiking Essentials to Celebrate National Take a Hike Day.

400 miles. 9 days. 1 state. Looking forward to following along Polar Explorer Eric Larsen & his latest endeavor, the New...
10/21/2019

400 miles. 9 days. 1 state. Looking forward to following along Polar Explorer Eric Larsen & his latest endeavor, the NewYorkATHON. Adventure is everywhere...especially if you're Eric and love finding it. 🚲🛶☀️🗻

Larsen will hike, bike, and canoe across the entire state in a 9-day journey, benefiting NYC Inspiring Connections Outdoors

Love seeing all the buzz around Hangtime Gear, including this feature on Gear Patrol.Their debut product, the Koala, has...
10/08/2019

Love seeing all the buzz around Hangtime Gear, including this feature on Gear Patrol.

Their debut product, the Koala, has already raised nearly $200,000 on Indiegogo.
👍👊💥

The adventure-friendly bungee cord for your phone has already raised nearly 2,000 percent of its crowdfunding goal.

Always love seeing the latest & greatest must have gear that Marie Malinowski + Grit and Gear have put to the test. Than...
09/23/2019

Always love seeing the latest & greatest must have gear that Marie Malinowski + Grit and Gear have put to the test. Thanks for the TrailFork love!

Here are ten of our best pieces of tried and true and recommended gear for fall camping from the trails and the campgrounds.

Never damage, drop, or leave your phone behind again!
09/17/2019

Never damage, drop, or leave your phone behind again!

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