09/22/2026
These photos make running a flower business look very peaceful. The reality is slightly different š
The Petal Thing is still a small business, and behind almost everything you see is me. I source and order flowers, process and condition every stem, design every order, create wedding and event concepts, make proposals, write contracts and invoices, answer emails and messages, take orders, manage the website, photograph my work, create content, manage social media, order vases, mechanics, supplies and packaging, keep track of inventory, prep deliveries, load and unload the car, deliver orders, set up weddings and events, break everything down afterward, clean the studio, sanitize tools, and wash what feels like a million buckets.
I design our cards and printed materials, handwrite your messages, prepare care instructions, wrap bouquets, fill water pouches, pack everything for transport, and make sure what leaves the shop looks the way I want it to.
And somewhere in between all of that, I actually arrange the flowers š
Being the owner doesnāt mean sitting somewhere and ārunningā the business. Most days it means being the florist, designer, buyer, accountant-ish person, marketing department, customer service, delivery driver, installer, photographer, content creator, cleaner, and problem solver - sometimes all within the same hour.
So while Iām technically pretending to arrange flowers in a field for these branding photos, this might actually be one of the more accurate representations of The Petal Thing: my hands are in pretty much everything.
Itās exhausting, chaotic, and there is always something else that needs to be done. But I also think thatās why this business feels so personal. Thereās a little piece of me behind almost everything you receive from The Petal Thing ā¤ļø
Photography: Kelly Gamble-Collier | NC PHOTOGRAPHER