RSG Formals

RSG Formals We offer prom gowns, pageant dresses for all ages, bridal gowns, shoes and accessories! We also offer shoes, jewelry and accessories.

We are proud to serve our local customers in the Middle TN area as well as customers worldwide through our website rsgformals.com RSG Formals was founded by Susan Chaffin, owner of Ready Set Grow Children's Boutique. RSG Formals was founded with a focus to serve our local Tennessee customers and worldwide online customers with the best prom, pageant, and bridal selection. Our inventory is comprise

d of formalwear in children's sizes 0-6m through 16 years and adults sizes 000 through 30. We would like to personally invite you to stop by in person at our Cookeville location, or on our website, and let us find you the gown of your dreams for your special occasion. Remember when shopping on our website, we only list items that are currently available in-store and we ship within one business day. Products:
Prom Dresses
Cocktail Dresses
Interview Attire
Jumpsuits/Fun Fashion
Pageant Gowns (Children's & Adults)
Bridal Gowns
Shoes
Jewelry
Accessories

Brands:
Aleta
Alyce
Amarra
Ashley Lauren
Ava Presley
Johnathan Kayne
Jovani
Mori Lee
Samantha Blake
Sherri Hill
Sugar Kayne by Johnathan Kayne
Portia & Scarlett
Primavera
Rachel Allan
Ritzee
Tarik Ediz

Heads up,friends! 💕 We’ll be closed Monday for our employee retreat. We’ll see you back in store Tuesday at 10am! ✨
05/30/2026

Heads up,friends! 💕 We’ll be closed Monday for our employee retreat. We’ll see you back in store Tuesday at 10am! ✨

05/29/2026

Level up your pageant look with one of our amazing overskirts! 😍😍With dozens of colors and styles to choose from, we will make sure your look is fierce and memorable to the judges! We adore this galaxy inspired purple metallic cape from Ashley Lauren paired with a stunning gown from Amarra! Can’t wait to help you out together your winning look! 👑

Mary Katherine was one of the first to come get her prom dress as soon as new arrivals started flowing in - and made the...
05/27/2026

Mary Katherine was one of the first to come get her prom dress as soon as new arrivals started flowing in - and made the PERFECT choice with this lilac floral Sherri Hill gown! 💜💜💜 Thank you for allowing us to be a part of your special day!

RSG babe Kaitlyn makes all of us smile 🤩🤩🤩 This gorgeous girl chose a spectacular black and white Sherri Hill gown for ...
05/25/2026

RSG babe Kaitlyn makes all of us smile 🤩🤩🤩 This gorgeous girl chose a spectacular black and white Sherri Hill gown for prom this year, and we loved being a part of her choice! We absolutely love working with you!!

RSG babe Samantha was drop dead gorgeous in this vibrant peacock Sherri Hill gown! 💙🤩💙 This was truly the perfect color ...
05/23/2026

RSG babe Samantha was drop dead gorgeous in this vibrant peacock Sherri Hill gown! 💙🤩💙 This was truly the perfect color for her! We are so happy to have her on our team!

🎓 It’s graduation day in our community — and that means a lot to us! Today, Ready Set Grow + RSG Formals is running on s...
05/23/2026

🎓 It’s graduation day in our community — and that means a lot to us!

Today, Ready Set Grow + RSG Formals is running on shortened hours and a smaller crew because we believe in showing up for the moments that matter most. Our team deserves to cheer on their graduates, and we’re so happy to support that! ❤️💙

Please call us before heading in to make sure we’re available for you today. We want to make sure your trip is worth it! 📞

To every graduate and every family celebrating — we see you, we’re proud of you, and we can’t wait to keep growing alongside this amazing community. 🎉

You really can’t go wrong with a floral brocade ball gown! 💐🩷Miley was absolutely stunning and on trend at prom in this ...
05/22/2026

You really can’t go wrong with a floral brocade ball gown! 💐🩷Miley was absolutely stunning and on trend at prom in this amazing pink Sherri Hill! Thank you for allowing us to help you find your perfect prom look!! 🤩🤩

Not just anyone can pull off an animal print gown for prom, but Madison can! 🐆🖤 We love this fierce Jovani dress that sh...
05/21/2026

Not just anyone can pull off an animal print gown for prom, but Madison can! 🐆🖤 We love this fierce Jovani dress that she chose! Perfection! Thank you for shopping with the us for your dress this season!

05/20/2026

Nothing elevates a winning look quite like a stunning cape! From elegant and classic to bold and dramatic, we have so many capes in stock and tons of gorgeous options available to help you stand out on stage.
Come shop with us Monday–Saturday from 10 AM–5 PM and let us help you find the perfect finishing touch for your next competition look! 💖✨

🌷 Main character energy! 🌷 Cara stole the show at prom in this gorgeous floral beaded Sherri Hill ballgown! Thank you fo...
05/19/2026

🌷 Main character energy! 🌷 Cara stole the show at prom in this gorgeous floral beaded Sherri Hill ballgown! Thank you for giving us the opportunity to find you the perfect dress this year! #57750

Address

195 S Jefferson Avenue
Cookeville, TN
38501

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm

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