05/27/2026
The Sterling had a fire…. Yes… Did it burn to the ground…. Absolutely Not!!!!
Today, our team was personally invited by The Sterling at Arrowhead to visit the property, walk through the space, see the progress firsthand, and talk with their team about the plans moving forward.
As one of the entertainment teams trusted to work closely with The Sterling and their couples, we felt it was important to share some positivity and reassurance.
We know there has been a lot of speculation online, and we would encourage everyone to avoid adding to that speculation. The best thing the wedding community can do right now is support the team, trust the process, and allow them to continue doing the work they are already doing behind the scenes.
From what we saw and discussed today, The Sterling team is working tirelessly, not only to handle logistics for their couples, but also to coordinate with vendors, travel plans, timelines, and every detail needed to keep everyone in the loop and wedding days moving forward. They already have a plan in place for their couples, and their focus is exactly where it should be: making sure no one feels displaced or unsupported.
Something many people may not know is that The Sterling was built by the owners themselves, by hand. Because of that, much of the rebuilding and construction process is being handled in-house, which means progress is already moving much faster than many may realize.
We also want to acknowledge the wedding community. Seeing other venues and professionals offer support speaks volumes about how close-knit this industry can be. But after seeing the progress firsthand, we truly believe The Sterling team has this handled with the care, urgency, and professionalism their couples deserve.
We are proud to work alongside this team, and we will continue to share updates as we work with them and provide weddings on site so couples, vendors, and the community can see the progress for themselves.
Sending love and support to The Sterling, their staff, their couples, and everyone working hard behind the scenes.
