PCMA Institute

03/09/2026

Ex*****on got you here. Strategy is what comes next.

PCMA is introducing the Business Event Strategist (BES) Certification, designed for event professionals who shape strategy, influence stakeholders, and guide critical investment decisions through business events.

This certification recognizes leaders who don’t just deliver events — they drive enterprise results.

Members of the inaugural BES class will gain a powerful career advantage, expanded professional visibility, and the ability to add the BES designation after their name.

Applications open Monday, March 16, 2026.
Learn more and request your application. https://pcma.co/4dcwh2Z

02/19/2026

The industry is changing. Fast.

If you’re still only executing, you’ll feel it.

Want to stay ahead? Build the skills that move you from planner to strategist.
• Understand event tech so you lead the AV conversation.
• Use AI to design smarter experiences.
• Turn event data into decisions that matter.

Three courses. One shift in how you show up.
Technical Meeting & Event Production Course starts February 23 - https://pcma.co/3OhhtpF
Enhancing Events with AI Course starts March 9 - https://pcma.co/3ORJios
Event Measurement & Analytics Course starts April 20 - https://pcma.co/3OzTBgS

This isn’t about adding more to your plate. It’s about stepping into the room with confidence.

If you’re ready to lead from the front, choose your course and start.

11/11/2025

Your next career move starts here. Access on-demand courses designed for event professionals ready to lead the future. Earn CMP hours, gain new certificates, and make learning work on your schedule. Early Black Friday Deal: Save 30% with code OD30! — including Leading with Strategic Influence, launching Nov 24. Valid Nov 10–Dec 1, 2025. https://pcmainstitute.org/certificate-courses/

10/21/2025

Whether you’re an emerging event professional or a seasoned hashtag , we’ve all felt those nerves before the CMP exam. But what if we told you that with the right prep and confidence, you’ve got this?

That’s exactly what Laure discovered through the CMP Exam Prep Course and you can too! Follow in her footsteps, sharpen your skills, and walk into the exam ready to succeed. https://pcmainstitute.org/courses/certificate-on-demand/cmp-od-exam-prep-course/

💡 Learn at your own pace.
🎓 Build your confidence.
✅ Go ace that exam.

We believe in you — your CMP journey starts here!

10/20/2025

The best event professionals don’t just execute. They influence decisions, drive outcomes, and shape strategy.

Our 5-module online course builds your executive mindset — blending business acumen, financial literacy, and strategic storytelling. Learn how to connect event performance to organizational goals through reflection, real-world application, and progressive skill building.

Transform your impact. Become the strategic leader your organization needs. https://pcmainstitute.org/courses/certificate-on-demand/business-acumen-for-event-professionals/

10/17/2025

Real talk: if “sustainability” still feels optional, your event strategy needs an update.

The Sustainable Events Blueprint course is your toolkit for creating events that deliver impact—not just impressions. Learn how to integrate sustainability from concept to clean-up, backed by real data, frameworks, and expert insights.

This isn’t theory—it’s your roadmap to measurable, meaningful, and marketable change. Enroll now and lead with purpose. Sign up through our link in the profile.

10/13/2025

Your events are performing, but can you prove it? Most event professionals stop at surface-level data, leaving ROI and impact out of the story.

The Event Measurement & Analytics Certificate Course gives you the tools and frameworks to measure what truly matters, showcase your value, and drive strategic decisions.

Learn from industry expert Vinodhini Deshetty in a 5-week, instructor-led program and earn 10 CMP hours + a professional certificate.

Doors close October 20. Don’t miss your chance to elevate your analytics game. Enroll now.

Now, more than ever, clients and stakeholders are bringing a laser-like focus to the R.O.I. of their events. With all the structural changes to the event industry wrought by the pandemic, decision-makers are scrutinizing how much money, time, and energy they invest in hosting, attending, exhibiting,...

08/27/2025

Every career has a turning point. This September could be yours.

Stop managing checklists. Start shaping strategy. Stop waiting for the invite. Start owning the room. September courses are open—your move! http://bit.ly/421VIhg

08/19/2025

What if your events welcomed every body? Inclusive design doesn’t just check a compliance box—it expands your reach, strengthens your brand, and builds unforgettable experiences.

The Event Accessibility Strategist Certificate gives you the tools to:
☑️ Design events where every participant feels seen and valued
☑️ Develop accessibility policies that elevate your entire organization
☑️ Confidently train staff & partners on best practices

Over 5 weeks, instructor Joshua Klipp will help you embed accessibility into the DNA of your events—so inclusion isn’t an afterthought, it’s your standard.

Earn 8 CMP hours and become the leader who sets a new benchmark for inclusive event design. Course starts September 15th, enrollment is open: https://eventleadershipinstitute.com/courses/certificate/event-accessibility-strategist-welcome-every-body/

07/22/2025

See what everyone’s talking about 👀

You pour your heart into planning—but how often do you get to prove the impact of your work?

That’s where AI-Driven Event Strategy comes in. In just 4 hours, this live, hands-on course shows you how to use tools like ChatGPT and Spark to design smarter events, connect deeply with your audience, and finally align with business goals.

This isn’t a nice-to-have skill anymore—it’s what the best in the industry are already doing.

✨ Next session is July 30. Don’t get left behind. https://eventleadershipinstitute.com/courses/online-intensives/ai-driven-event-strategy/

07/18/2025

Starts July 24 → Mastering Business Acumen for Events Professionals Certificate Course
Ready to go from logistics lead to strategic partner? This is your moment.

Why do some get a seat at the table while others get stuck taking notes?

If you’ve ever felt like “just the event person,” we see you. You deliver—but still have to fight for buy-in.

It’s not about working harder. It’s about thinking differently.
This 5-module course teaches you the language of leadership, financial fundamentals, and how to show your value in the boardroom.

You’ll even hear directly from C-suite execs who want events to succeed—just like you do. Because your future deserves more than a seat in the back row.

07/15/2025

Budgets. Inflation. Supply chain chaos. Sound familiar? Join our expert panel on July 24 at 11:30 AM CDT for a power-packed webinar that breaks down how shifting economic conditions are impacting every phase of event planning — from venue sourcing to pricing strategies. Walk away with tactics to future-proof your budget, align stakeholders, and navigate uncertainty with confidence. ▶️ Register now and get ahead: https://eventleadershipinstitute.com/event/budgeting-for-a-shifting-global-economy/