National Alliance of Floral Associations (NAFA)

09/01/2023

Hello floral friends,

We hope this finds you well and enjoying the summer days filled with flowers and sunshine. NAFA would like to take a moment of your time to determine the future path of our great organization. We ask that you take a moment to click on this short 15-question survey. Your contribution greatly influences what NAFA offers to the floral community. We cannot thank you enough for all you do to keep the floral industry thriving and growing.
We look forward to seeing you soon!

Thank you for your time and have a great day :)

Take this survey powered by surveymonkey.com. Create your own surveys for free.

03/29/2023

FTD’s next FREE virtual design show is next Wednesday, April 5 at 4:00 pm Eastern time. In “Designed for Success: Your Plan for a Profitable Mother’s Day,” FTD Education Consultant Randy Wooten AIFD will share strategies to create a plan to conquer the holiday: showcasing designs that suit your market and your design team, how to design more efficiently, and sharing tips on how to streamline your product sourcing.

Register at www.ftdi.com/ftduniversity/webinars.htm

Not only are these virtual design shows FREE, but they are open to anyone in the floral industry.

Mercury Network - the official page for FTD Member Florists.

05/26/2022

Good afternoon my floral friends,

I am writing this message on behalf of NAFA and the American Floral Endowment. There is a grant (Meinders Retail Florist Education Grant Fund) opportunity offered via AFE available to florist education within state associations. The deadline is June 1,2022 to apply. Please act now to help further your movement within your state.
Requests for funding will be reviewed annually, and distributions will begin in 2022 through an application process. The grant application will open in January 2022; The deadline for submission is June 1 each year. The AFE Education Committee will oversee the process of reviewing applications received along with identifying industry events that qualify to determine the distribution levels to fulfill the intent of this retail florist education grant.
Herman Meinders, Past Chairman and longtime supporter of AFE, is founder and Chairman Emeritus of American Floral Services, one of the largest floral wire services that merged with Teleflora in 2000. Herman and LaDonna have been making personal and corporate contributions to AFE since 1980 and have been instrumental in many philanthropic projects and educational institution endowments.

We are pleased to announce the creation of the Meinders Retail Florist Education Grant Fund that will provide financial support for retail florist education.

05/26/2022

01/06/2022

I agree! Heading into 2022 with the attitude of bright, fearless and so ready to have FUN!! Wishing each of you a wonderful new year!

This bike (designed by the amazing Beth O'Reilly AIFD at Texas Floral Expo) matches our attitude heading into 2022… bright, fearless and ready to have fun.
📷: Cody Ash

01/03/2022

SAVE THE DATE - YOU’RE INVITED!
We’re excited to give you… ‘That Flower Feeling’!

Thursday, January 13
11:00 a.m. PST (2:00 p.m. EST)

CalFlowers will share, for your viewing pleasure, our exciting new consumer-direct brand and marketing campaign launch. Everyone is invited to join!

CalFlowers is on a mission to ensure more Americans enjoying more flowers more often. We have partnered with marketing agency 180 Amsterdam and media agency Designory to produce and execute a professional, funny, edgy, and very shareable marketing campaign that will launch nationally across numerous social media platforms, podcasts, and music streaming channels in January.

Our goal in this ‘viewing party’ is not only to introduce you to our concept and marketing assets, but also to encourage you – and give you the tools – to leverage this campaign for the benefit of your own business and the industry at large. We need all segments of the floriculture industry to help amplify the campaign through your own established marketing channels, and we will provide you the access to do so!

We will walk you through the range of marketing assets and explain the full depth of the campaign which will include films and stills for social media platforms, host-read and voiceover ads on selected podcasts, a roster of social influencers, and point-of-sale items such as posters and truck wraps. CalFlowers is proud to offer this full range to all industry participants, regardless of whether you are a CalFlowers member.

Give us 45 minutes of your time on January 13th, and help us bring this transformative, national marketing campaign to flower consumers across the country. We look forward to seeing you!

Register in advance for this meeting:

https://us02web.zoom.us/meeting/register/tZUrduGorT8uG9IXzu7vOxoxtKfjgHX8gZzR

After registering, you will receive a confirmation email containing information about joining the meeting.

To learn more about That Flower Feeling - connect with Steve Dionne by phone: (760) 213-3996 or email [email protected].

10/29/2021

Wishing you all a Happy Halloween from Texas!

Happy Halloween!

10/02/2021

Hi NAFA members. This weekend has been the traditional weekend for the annual NAFA meeting. I am missing the information, success sharing and friendships! Enjoy the lovely fall weather and hope to see you soon!

06/14/2021

It is with great sadness that the NAFA Board of Directors have decided to cancel our upcoming meeting. We appreciate all of our sponsors and our host state for everything they have done to make our meeting successful. After speaking with many states, we realized the pandemic continues to take a toll on them. We look forward to working with you in the future to assist your state and our industry become and remain strong and successful.

05/26/2021

The time is near for us to join together in person to help the floral industry to continuing thriving! We will be discussing items such as: Surviving covid, Preparing for the unexpected, Ensuring your association is impactful, Maintaining a strong board and volunteers and so much more!!!! You will not want to miss it!

Each year, more leaders of associations serving America's floral industry come together at the NAFA annual conference to learn and network, taking back home critical information to better serve their members. Last year, nearly 50 floral leaders from over 20 state/regional associations met, and the r...

05/13/2021

We are very excited to share information with you regarding our upcoming meeting!

Each year, more leaders of associations serving America's floral industry come together at the NAFA annual conference to learn and network, taking back home critical information to better serve their members. Last year, nearly 50 floral leaders from over 20 state/regional associations met, and the r...

01/05/2021

A new floral angel will be watching over us. Bill Blythe was a founding member of our organization and supported the growth of the floral industry in revert way possiable. He will be extremely missed by all of us he has influenced. Our thoughts and prayers are with him and his family. Thank you Bill for all you have done to help so many people. We will always remember your kindness and love.

https://www.muellerfh.com/obituaries/Bill--Blythe?obId=19534538&fbclid=IwAR2qn0x69FAQnQjcOMrfOde3xKbRTiOZK52VT9Yr2m8Ky1YT8nuBT5x1ZfM #/celebrationWall

Share Memories & Support the Family.