09/03/2026
September is Su***de Prevention Awareness Month.
At Chute 10 Mercantile, we're proud to be the official retailer of the Pick-Up Man Collection, a campaign dedicated to raising awareness and reminding everyone that they're never alone.
The yellow feather has become a symbol of hope throughout the rodeo community, encouraging conversations, supporting one another, and connecting people with the 988 Su***de & Crisis Lifeline.
Together, we can help break the stigma and remind those around us that help is always within reach.
Shop the complete Pick-Up Man Collection:
https://commerce.cfdrodeo.com/official-cheyenne-frontier-days-merchandise/pick-up-man-collection/