07/30/2026
PROXIMITY CHANGES YOU.
One conversation.
One room.
One decision to pour back into YOU.
When I sat down with Malena Applewhite, founder of Haus of Vibes DIY, what stood out wasn’t just the fragrances it was her heart for women. She shared how she realized she had spent so much time pouring into everyone else that she stopped pouring into herself. So she built a space where women can return to themselves... to reset, create, explore, and remember who they are.
That is exactly what The Blueprint of Becoming HER is about.
At IRE, we aren’t just gathering for another conference. We’re creating intentional moments where women can connect, heal, build, dream, and be reminded that they deserve to invest in themselves too.
🌿 VIP Night: Our intimate kickoff experience is proudly sponsored by Haus of Vibes DIY, where each VIP guest will create her own luxury signature fragrance to take home.
Conference Day: Malena will also be joining us as one of our incredible vendors, bringing her luxury fragrance experience to every woman in the room.
Because sometimes becoming HER isn’t about becoming someone new...
It’s about rediscovering the woman you’ve been neglecting while building everyone else. This is why proximity matters.
🎟️ There MIGHT be a few tickets available DM me if you’re serious👀. If you’ve been waiting for a sign to invest in yourself, this is it. The Blueprint of Becoming HER starts in the room. See you Saturday!
🎥: 🙋🏽♀️| 𝐏𝐡𝐨𝐭𝐨𝐠𝐫𝐚𝐩𝐡𝐲 & 𝐕𝐢𝐝𝐞𝐨𝐠𝐫𝐚𝐩𝐡𝐲
