08/24/2026
A little PSA for anyone who has a love/hate relationship with Instagram and feels like they have to post every day or even every week: you don’t 🤍
I’ve posted on Instagram literally 8 times this year (well 9 now), and thankfully, the business is still coming in.
Why? Word of mouth. Referrals. Collaborations. Relationships.
When you genuinely invest in the people around you, your couples, their families, your vendor partners, and the people you meet along the way, they remember you. They trust you. They support you. And they share your name when someone they know is looking for what you do.
Social media can be an incredible tool, but it’s not the only way to grow a business. The algorithm might get you seen, but relationships are what get you remembered.
Build a business people believe in, a reputation people trust, and relationships that make people want to say your name when you’re not in the room.
That will always be more powerful than posting every day.