08/29/2026
I hope you all have enjoyed getting to know Pronovias a little better this month, from the new dresses joining our collection to some of our incredible Pronovias brides throughout the years.
This has been an especially fun designer for me to share because Pronovias is one of the designers I sold when I first started in bridal nearly 20 years ago. And yes, the second photo is generated, largely because moody college Kelsey does not need a permanent place on the feed. But the Pronovias poster is very real. I genuinely had a promotional poster hanging over my bed in two different college apartments. Apparently, some things really do come full circle.
Pronovias has always been known for classic bridal silhouettes with a fashion-forward edge. Their royal satin gowns circa 2007–2010 are still some of the absolute heaviest dresses I have ever had to lift, but the elegance and presence that made those gowns so memorable has stayed with the brand throughout the years. That is part of why I am so excited about what we are seeing from Pronovias right now. This collection feels like a return to the things they have always done best: beautiful fabrics, incredible structure, timeless silhouettes, and just enough of a fashion point of view to make them feel special. And judging by the response these dresses are already getting in the salon, our brides are feeling it too.
It has been so much fun spending August celebrating a designer that has been part of my bridal career almost from the very beginning. I can’t wait to see where Pronovias goes next, and which of these gowns become part of our brides’ stories in the years to come.
Ready to meet them in person? Book your bridal consultation and come see how a Pronovias gown feels on you. 🤍