Maddison Row South

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Maddison Row South A sophisticated bridal boutique, located in downtown Charleston, SC. Find the one at MRS. Style and tradition with a bit of sass.

Draped upon our hangers, you’ll find classic styles of quality construction from leading designers with the contemporary touches to reflect the wonder that is you. A Charleston, SC bridal boutique featuring unique designers of wedding gowns and wedding accessories.

The Emily gown by Elizabeth Henry is what happens when architecture meets romance.A sculptural silhouette, corseted cons...
10/14/2026

The Emily gown by Elizabeth Henry is what happens when architecture meets romance.

A sculptural silhouette, corseted construction and that unexpected neckline make her feel distinctly modern, while the sweeping skirt keeps the whole look beautifully bridal.

And that’s something we love about our designer collection at Maddison Row South: there isn’t one definition of what a bride “should” look like. Sleek or romantic. Minimal or detailed. Traditional-ish or decidedly not. We’ll meet you there.

For Charleston brides searching for a designer wedding dress that feels timeless without disappearing into the crowd, Emily deserves a moment.

Available to discover at Maddison Row South in downtown Charleston, South Carolina.

10/12/2026

Something borrowed, something blue…and something with pearls all over it, please!

Handmade Elizabeth Henry gloves finished with authentic pearls are exactly the kind of bridal accessory we love: romantic without being predictable, fashion-forward without trying too hard, and memorable from every angle.

Your wedding look doesn’t have to stop at the gown. At our Charleston bridal boutique, we love helping brides play with veils, gloves, texture and finishing touches until the whole look feels unmistakably theirs.

Because sometimes the tiniest detail becomes the thing everyone remembers.

The dress is beautiful, of course. But getting ready with your girls? That’s the dream.There is something so special abo...
10/09/2026

The dress is beautiful, of course. But getting ready with your girls? That’s the dream.

There is something so special about watching a bride step into her wedding gown surrounded by the women who know her, love her, and have been waiting for this moment right alongside her.

It’s the same feeling we hope every bride experiences when she walks into Maddison Row South: welcomed, celebrated, listened to, and completely free to be herself.

Because finding your wedding dress in Charleston should feel less like a transaction and much more like one of the really good memories.

Photographer:
Dress:
Venue:
Hair + Makeup:
Florist:
Wedding Planner:
Band: The Perfect Ten Band
Videographer:
Cake + Catering:
Invitations:
Photobooth:

10/07/2026

One gown, three moods - and not a wrong answer in sight.

Meet Palmer by Elizabeth Henry: beautifully structured, wonderfully timeless, and proof that the right accessories can completely change the conversation.

Add the hat for a little fashion moment. The pearl gloves for something unexpected. The veil for that unmistakable I’m getting married feeling. Or take a little from each and make it entirely your own.

That’s the fun of bridal styling at Maddison Row South. We’re not here to put you into a bridal box. We’re here to help you discover what feels like you - and have a very good time doing it.

Charleston brides, which Palmer are you: hat, gloves, or veil?

We’re honored to be nominated for Best Bridal Store in the 2027 Best of Mt. Pleasant awards. 🤍At Maddison Row South, eve...
10/06/2026

We’re honored to be nominated for Best Bridal Store in the 2027 Best of Mt. Pleasant awards. 🤍

At Maddison Row South, every appointment is about more than finding a wedding dress. It’s about creating a bridal experience that feels personal, thoughtful, celebratory and completely your own.

To every bride who has trusted us with such a special season of life, thank you. Getting to be a small part of your story is the greatest honor - and this nomination means so much to our entire team.

If you’ve loved your experience with Maddison Row South, we would be so grateful for your vote for Best Bridal Store in Best of Mt. Pleasant 2027.

Vote at the link in our bio or down below. ✨
🔗 https://mountpleasantmagazine.com/bestofballot/
Voting closes October 15 at midnight.

There’s something about a gown that doesn’t need to do too much to be unforgettable. 🤍Meet Cai by Ines Di Santo Heritage...
10/05/2026

There’s something about a gown that doesn’t need to do too much to be unforgettable. 🤍

Meet Cai by Ines Di Santo Heritage, now available at Maddison Row South in Charleston, South Carolina.

Sculptural, refined and effortlessly modern, Cai pairs a softly curved crescent neckline with an elongated bodice and clean A-line silhouette. Every detail feels intentional - from the subtle seamwork to the way the gown creates one long, uninterrupted line.

For the bride drawn to simplicity, but never ordinary.

Ines Di Santo is now available at our Charleston bridal boutique. Head over to www.maddisonrowsouth.com or the link in our bio to book your appointment and try her on today.

Maddison Row South is more than a bridal boutique. It’s a place where exceptional design, Charleston charm and a genuine...
10/02/2026

Maddison Row South is more than a bridal boutique. It’s a place where exceptional design, Charleston charm and a genuine personal experience come together. 🤍

Founded by mother-daughter duo Ann E. and Lisa, Maddison Row South was built from a shared love of beautiful fashion, thoughtful details and the kind of hospitality that makes every bride feel immediately at home.

Inside our historic Charleston boutique, you’ll find a carefully curated collection of gowns from world-renowned bridal designers, including exclusive styles and collections you won’t find just anywhere.

But for us, bridal has never been about making elegant and chic feel intimidating.

It should feel exciting. Personal. Celebratory. Like bringing the people you love into a beautiful space and finding a gown that somehow feels completely, unmistakably you.

Whether you’ve had your dream dress saved for years or you’re walking in with absolutely no idea where to begin, we’re here for all of it.

The happy tears. The unexpected favorite. The “wait… I think this is it” moment.

Welcome to Maddison Row South. We can’t wait to be part of your story.

Reserve your private bridal appointment in Charleston the link in our bio or by visiting maddisonrowsouth.com.

Some wedding days are beautiful. And then there are the ones you can feel through the photos. 🤍Grace, you were an absolu...
10/01/2026

Some wedding days are beautiful. And then there are the ones you can feel through the photos. 🤍

Grace, you were an absolute vision - and getting to play even the smallest part in a day filled with this much joy is exactly why we love what we do.

At Maddison Row South, finding your wedding dress is about so much more than the dress itself. It’s about being welcomed exactly as you are, having people in your corner who truly listen, and finding the gown that makes you feel most like you.

To our MRS brides past, present, and still to come: getting to know you is the very best part.

Dress:
Planning:
Florals:
Catering:
Photography:
Videography:
Band:
Invitation suite:

Meet Morgan Kimberly, designed and sewn in Charleston, exclusively for Maddison Row South 🤍Part bridal stylist, part des...
09/28/2026

Meet Morgan Kimberly, designed and sewn in Charleston, exclusively for Maddison Row South 🤍

Part bridal stylist, part designer, and entirely creative, Morgan brings a fresh perspective to modern bridal. Her Morgan Kimberly for Maddison Row South collection transforms beautiful bridal pieces into something completely individual, from chic minis and unexpected separates to one-of-a-kind gowns customized around the bride wearing them.

And when we say made for you, we mean it. Morgan Kimberly pieces are created to your measurements rather than a traditional dress size, allowing the design and fit to feel uniquely yours from the very beginning.

For the Charleston bride looking for a dress that no one else has, this is where the fun begins.

Discover Morgan Kimberly exclusively at Maddison Row South and reserve your bridal appointment at maddisonrowsouth.com.

Address

8 Vanderhorst Street
Charleston, SC
29403

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