06/26/2026
Most people see the finished reel.
What they don't see are the notes, ideas, planning sessions, content calendars, and conversations that happen before a camera is ever turned on.
For a long time, we tried to create content without much of a system. We quickly found out as parents, that doesn't work anymore.
Now we're spending more time getting things planned and scheduled ahead. Thinking about what would actually be helpful, interesting, or relatable for the people we serve.
The goal isn't to post more content. The goal is to create better content that reflects what we do and who we help. It's also to actually keep up with it consistently.
Sometimes that starts with a camera. Most of the time it starts with a sticky note.
Are you someone who plans things out or figures them out as you go?