New Frontier of Bartow County, a 501(c)3 not-for-profit organization, was first organized in 1961 by William “June” Roberson and established in 1962 with the goal of bettering Bartow County for all residents. New Frontier was founded during the “Civil Rights” movement under both professional and personal threat to the early “Frontiersmen” from those opposed to the advancement of African Americans.
Roberson, along with 10 other men that includes current active member, Arthur Carter, began donating their time, effort and resources to form an organization which would help the community of Bartow County. This group of men envisioned an organization which would bridge the gap and ease the transition from segregation to integration without destroying the community. The Founding Fathers were: (1) Arthur Carter, (2) William Roberson, (3) Elder Marvin O. Jones, (4) William Wade, (5) George Hendricks, Sr., (6) Eugene Dean, Sr., (7) Luther Jackson, (8) James Tinch, (9) Reverend L. Johnson, Sr. In the face of relentless oppression and unmerciful persecution, these true pioneers of the Bartow County Community, not only braved adversity of epic proportions, but persevered, flourished, and chartered a course that would promote racial harmony without losing “our” identity. In 1975, the organization purchased land near Cassville, GA, where its present facility is located. Twenty eight years later, the organization renovated and expanded the facility. The facility is now a major venue for community events. Today, the organization’s on-going projects include mentoring programs for young African-American males, academic scholarships, holiday gift card giveaways, Feed the Community Thanksgiving Dinner, and tutoring. In addition, each year the organization presents two fundraisers: The Walter A. Roast and The Justice Robert Benham Annual Golf Tournament. Our Mission: New Frontier empowers Bartow County residents through Leadership, Education, and Service. Our Vision: New Frontier collaborates with other Bartow County agencies/organizations/businesses to meet the needs of Bartow County Residents. Our Values: Inclusivity, Cooperation, Fairness, Unity, and Achievement
