07/01/2026
Stories deserve a space that feels as inviting as the pages themselves.
We partnered with Hello Sunshine to design and produce the shoppable Reese’s Book Club x Target activation at STORYfest in Hudson Yards, a celebration of women-centered storytelling, live author conversations, and the readers who show up for both.
Our custom-built bookcase was styled with curated décor and stocked with a selection of RBC’s bestselling monthly book club picks, designed to invite discovery, conversation, and connection at every turn. It doesn’t stop here.
The bookcase will live on at future STORYfest events across NYC this summer. A good design, like a great book, deserves more than one read.