IC Summits Marketing and Advertising Exchange

IC Summits Marketing and Advertising Exchange Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from IC Summits Marketing and Advertising Exchange, Event Planner, 67 West Street, Brooklyn, NY.

Provides educational content and networking opportunities brands across industries and direct access for agency partners to more than 5,000 attending brands nationwide

Thank you to our sponsors Aquent Studios at Rockwell Automation, Basis Technologies , Ciceron , Dunn Solutions, Marketin...
09/16/2022

Thank you to our sponsors Aquent Studios at Rockwell Automation, Basis Technologies , Ciceron , Dunn Solutions, Marketing Architects, Media Minefield, Simpli.fi, Foundry425 at Star Tribune , Taylor Corporation , and XCentium and all who attended ICSMAX Minnesota yesterday. Incredible ideas and tactics were shared by some of the best marketers in the Midwest.

Exciting news! ICSMAX is now a part of Retail Summits!
Your favorite marketing events are getting a fresh coat of orange paint and will now be hosted by Retail Summits.

Make sure to follow Retail Summits on Instagram, LinkedIn, and Twitter to stay up to date on all upcoming events and opportunities!

We look forward to seeing all of the faces from ICSMAX Minnesota next year at the Minneapolis eCommerce Summit on April 23rd 2023.

Studies show that the probability of selling to an existing customer is 60-70%, while the probability of selling to a ne...
09/14/2022

Studies show that the probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is only 5% to 20%. It also costs up to 7x more to acquire a new customer than it is to retain an old one. Maintaining a strong relationship with customers is more important than ever.

As consumers have more control over their relationships with brands, how are loyalty marketers evolving their programs to meet this landscape?

Find out how to manage your brand’s reputation, prevent negative experiences, and the value of engagement by attending ICSMAX Minnesota tomorrow September 15th!

Hear from experts in customer loyalty like Alan Arlt, Founder of Ultimate Hoops and Gretchen Halverson, Manager of Digital Engagement and Access for the Minneapolis Institute of Art.

Now’s your last chance to get tickets! You don’t want to miss out on this incredible educational experience.
https://bit.ly/3EUPeTY

Data-driven marketing is a top priority for marketing leaders. 40% of organizations aim to increase data-driven marketin...
09/13/2022

Data-driven marketing is a top priority for marketing leaders. 40% of organizations aim to increase data-driven marketing budgets in the next year, and 64% of marketing leaders report that data-driven strategies are vital in today’s economy. Although data driven marketing has proven beneficial, marketers must keep in mind that 93% of Americans considered it important to be able to control who could access their personal data.

How are companies using new tools to foster and integrate their digital marketing strategies?

Learn from the best marketers from across the Midwest at ICSMAX Minnesota. Join us in Minneapolis this Thursday, September 15th for this live in-person event.

Hear from panelists like Ryan Pena, National Marketing Manager for Be The Match and Meg McDougall, Director of Digital Content for Self Esteem Brands as they share how they involve digital innovation in marketing plans.

Only 2 days left until this event begins! Now is your chance to get involved.
Register today. https://bit.ly/3EUPeTY

In September 2021, TikTok surpassed the 1 billion user mark. It’s growth as a social platform is on track to surpass Ins...
09/12/2022

In September 2021, TikTok surpassed the 1 billion user mark. It’s growth as a social platform is on track to surpass Instagram, making this social platform a valuable addition to marketer’s social media strategies.

What new methods of marketing can brands adopt into their social media strategy to drive brand awareness while engaging with a younger audience?

Learn how to create organic and authentic content by attending ICSMAX Minnesota. With only 3 days remaining until this live event, why wait to become a part of the conversation?

Hear from panelists like Gabby Grahek, Head of Social Media for Prime Therapeutics and Drew Gneiser, Senior Social Media Specialist for TPT - Twin Cities PBS.

Get your tickets today while they’re still available. https://bit.ly/3EUPeTY

Studies show that storytelling in marketing can increase conversions by up to 30%. Psychologists also recently discovere...
09/09/2022

Studies show that storytelling in marketing can increase conversions by up to 30%. Psychologists also recently discovered that the human mind is about 22 times more likely to remember facts when they’re presented as are part of a story.

How are marketers resonating with their target audiences and creating a lasting impact that drives customer loyalty?

Strengthen your brand initiatives by attending ICSMAX Minnesota on September 15th. Join us in Minneapolis to gain valuable knowledge on how you can better market to your brand’s consumers.

Hear from panelists like Leigh Wendinger, Marketing Director for Grain Belt Beer and Kristi Piehl, Founder, CEO of Media Minefield.

Develop a meaningful brand story by getting your tickets today.
Only 5 days left!

https://bit.ly/3EUPeTY

The marketing funnel was once a valuable tool that typically depicted the buyer journey in three parts: awareness, consi...
09/08/2022

The marketing funnel was once a valuable tool that typically depicted the buyer journey in three parts: awareness, consideration, and conversion. With the introduction of digital marketing techniques, this once reliable and trusted marketing method has become outdated. The new flywheel method puts customer experience at the forefront of a marketer’s mind and accounts for the ways customers can advocate for a brand online.

How are marketing professional implementing the flywheel method and what are the best actionable insights to start using?

Effective marketing can be difficult to get right, but by attending ICSMAX Minnesota, you’ll learn how experts in the field juggle creative demands, budget limits, and channel decisions all while ensuring their customers have the best possible experience possible.

Hear from panelists like Mike Sidders, Marketing and Digital Leadership, and Amy Struve, Senior Manager, B2B Marketing, .

With September 15th rapidly approaching, register today while there’s still time.
https://bit.ly/3EUPeTY

Accessibility, racial and gender equity, and ending discrimination based on gender, race, religion, and sexual orientati...
09/07/2022

Accessibility, racial and gender equity, and ending discrimination based on gender, race, religion, and sexual orientation are key socially responsible practices that every business should be aware of. A recent study shows that the top two most frequently reported experiences of discrimination are in the workplace occur when applying for jobs and when it comes to being paid equally or considered for promotions.

Socially responsible practices, like those mentioned above, have always been important.
How have brands implemented CSR practices into their sustainable business models and how has doing so strengthened business practices?

Learn how to best address key corporate issues while staying socially conscious at ICSMAX Minnesota. This one-day live event promotes discussion of key concerns amongst marketing professionals and solutions to those areas of interest.

Hear from panelists like Michael Scholl, Chief Compliance Officer & Executive Vice President of Corporate Relations for Hearing, Joel Swanson, Vice President of Marketing for Affinity Plus Federal Credit Union, and PJ Stoe, Director of Social Enterprise for Cookie Cart.

Time is running out to get your tickets, you don’t want to miss out on this opportunity.
Register today https://bit.ly/3EUPeTY

Accessibility, racial and gender equity, and ending discrimination based on gender, race, religion, and sexual orientati...
09/07/2022

Accessibility, racial and gender equity, and ending discrimination based on gender, race, religion, and sexual orientation are key socially responsible practices that every business should be aware of. A recent study shows that the top two most frequently reported experiences of discrimination are in the workplace occur when applying for jobs and when it comes to being paid equally or considered for promotions.

Socially responsible practices, like those mentioned above, have always been important.
How have brands implemented CSR practices into their sustainable business models and how has doing so strengthened business practices?

Learn how to best address key corporate issues while staying socially conscious at ICSMAX Minnesota. This one-day live event promotes discussion of key concerns amongst marketing professionals and solutions to those areas of interest.

Hear from panelists like Michael Scholl, Chief Compliance Officer & Executive Vice President of Corporate Relations for Starkey Hearing, Joel Swanson, Vice President of Marketing for Affinity Plus Federal Credit Union, and PJ Stoe, Director of Social Enterprise for Cookie Cart.

Time is running out to get your tickets! You don’t want to miss out on this opportunity.

Register today. https://bit.ly/3EUPeTY

Chatbots have played a large part in handling customer interactions in 2021 and 2022. With the advancement of machine le...
09/06/2022

Chatbots have played a large part in handling customer interactions in 2021 and 2022. With the advancement of machine learning, natural language processing, and AI, chatbots are set to become robust content partners in 2023.

How are marketing professionals leveraging new opportunities and improved technology to effectively reach their audience and create a loyal customer base?

Learn the answer to this question and more at ICSMAX Minnesota on September 15th, 2022. As the deadline to purchase tickets rapidly approaches, are you willing to risk not having a seat at the table as experts in marketing discuss next steps for 2023?

Hear from panelists like Maria Hokanson, Executive Vice President, Marketing, U.S. and Canada for Dairy Queen, Caroline Larson, Senior Director of Marketing for Caribou Coffee, and Bill Dunn, President of Dunn Solutions.

Register today before tickets run out. https://bit.ly/3EUPeTY
#2023

For the past 26 years, Andrew Eklund has led Ciceron and their clients through the ever-evolving digital marketplace. An...
09/06/2022

For the past 26 years, Andrew Eklund has led Ciceron and their clients through the ever-evolving digital marketplace. Andrew thoroughly enjoys working with clients to rethink, regroup, and reinvent themselves to build their brands. Andrew and his firm's mission is to help guide their clients through often uncharted waters -- hence the word "cicerone," a "trusted and masterful guide."

In 1995, when Andrew started Ciceron, being a cicerone meant helping leaders grasp the early possibilities of the Internet. Today, they are firmly committed to fusing CREATIVE + MEDIA + DATA into a high-energy environment that moves at the speed of the consumer. Andrew and his team at Ciceron see no other way to create and extract value for their clients than to provide a unified, interdisciplinary agency.

Join Andrew at ICSMAX Minnesota for his 9:00 AM panel, “Next Big Ideas in Marketing (Challenges & Opportunities)” on September 15th in Minneapolis.

To join Andrew and Ciceron at ICSMAX Minnesota on September 15th, register now with this link: https://bit.ly/3EUPeTY

Many consumers are becoming more aware of data privacy initiatives and protecting their information online has become hi...
09/01/2022

Many consumers are becoming more aware of data privacy initiatives and protecting their information online has become higher priority for them. 86% of consumers “care about data privacy" and want more control, while 79% are willing to invest time or money to better protect their privacy. New social media policies might be required to meet the changing needs of consumers in this realm.

What implications do new data privacy laws have on digital marketing and how do they alter the traditional Earned / Paid / Owned / Shared media mix?

Don’t miss your chance to learn about how to support digital innovation, increase customer loyalty, and more by registering to attend ICSMAX Minnesota. Create new opportunities with over 200+ marketing professionals from across the Midwest at this one-day live event.

Hear from panelists like Meg McDougall, Director of Digital Content for Self Esteem Brands and Tanya Dreesen, Vice President, Partnership Activation & Special Projects for Minnesota Vikings.

Register today for September 15th while tickets are still available. https://bit.ly/3EUPeTY

Recent studies show that we’re exposed to an average of 5,000 brand messages every day. Despite this, we’re only aware o...
08/31/2022

Recent studies show that we’re exposed to an average of 5,000 brand messages every day. Despite this, we’re only aware of about 86, and only 12 end up making a lasting impression. In a crowded market, creating content that stands out can be difficult, however research has found that storytelling in marketing can boost conversion rates by up to 30%.

How are marketing professionals catching the eye of the consumer by incorporating emotions, experiences, and shared ideas into their marketing strategies?

Learn how to better understand your consumers preferences at ICSMAX Minnesota. Join over 200 marketers and brand leaders from across the Midwest as they discuss marketing techniques that have brought them success.

Hear from speakers like Molly Kinsella, Vice President, Creative Services for Best Buy and Gretchen Halverson, Manager of Digital Engagement and Access for the Minneapolis Institute of Art.

Register today for September 15th https://bit.ly/3EUPeTY

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Brooklyn, NY

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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+17185138049

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