07/16/2025
Hi! Iām Danai, owner and founder of Todo Bien Flower Truck. Hopping on here to go a little deeper for those already following this journey ā and to say hi and introduce myself to anyone who doesnāt know me yet!
This whole thing started as a happiness project ā a way to bring a little more joy to your day, whether thatās through a bouquet, a reel, or a flower truck rolling through town with music and sunshine and petals spilling out the back.
Iām a mother, a farmer, a masterās student studying agriculture and food systems ā and I care deeply about local farmers and resource security. Thatās why I only source locally grown blooms. Because flowers, like food, should support our land, our people, and our communities.
Sometimes people ask, āWhy are your flowers more expensive?ā And thatās fair. But hereās what I wish more people knew:
Those grocery store bouquets? Theyāre loss leaders. Big corporations can afford to sell them cheap because youāre also buying snacks and supplements that make them rich. Your local flower farmer or florist? We canāt even buy wholesale at the prices you see at checkout.
We spend time driving to farms. Using gas. Buying business licenses, sales licenses. Or weāre out harvesting them ourselves ā in 95° heat, neck-deep in yarrow, chasing the light before it fades. Thatās time. And time is labor. And labor is a business expense. If you clocked in and worked those hours somewhere else, wouldnāt you expect to get paid? Hell yeah you would!
Our work involves driving to farms or harvesting in the heat, processing flowers by hand ā pruning, trimming, hydrating, cleaning bugs ā using buckets, tools, coolers, gas. Thatās all labor and time.
Then we design every single bouquet by hand ā with love, intention, and a fair wage ā because weāre humans, not machines. Your bouquet isnāt just a product. Itās a service of love and labor.
So hereās a behind-the-scenes peek: me, neck-deep in yarrow, sweaty and sun-kissed, prepping joy for your kitchen table. Thanks for being here.
Much love and gratitude,
Danai