What are the opening hours?

Tuesday 11am - 7pm Wednesday 11am - 7pm Thursday 11am - 7pm Friday 11am - 6pm Saturday 10am - 5pm Sunday 9am - 2pm

Flair Boston

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United States
Boston, MA
Flair Boston

Flair offers stylish, modern gowns for the bride as well as the bridal party! Welcome to the personalized and positive shopping experience you deserve.

In 2003, Flair started as a place where people in Boston could discover cute and stylish bridesmaids dresses. We’ve since grown to sell bridal gowns alongside our bridesmaids dresses, and all with a passion for meeting brides, hearing their stories, and helping them find the perfect dress. Our team is here to make you feel confident and happy with attentive, respectful service in a fun atmosphere.

We’ll guide you through our selection of affordable, curated couture dresses for brides and bridesmaids for a look that’s original, modern, and sophisticated.

08/07/2025

Say “Yes” to Ezra this month for 15% off your purchase! 💐💛 All Jenny Yoo gowns are discounted through August, come shop! ✨🫶

07/31/2025

She’s officially back 💍✨🌈🦄🤍

Hayley’s Twice Upon A Time collection brings back the shimmer, drama, and whimsy we’ve all missed! We cannot wait to get some of these gowns back in store for our brides! Cheers to this next HP era! 🫶✨🥂

07/15/2025

For the laid-back, summer bride 💐Quill💐

07/02/2025

Elopement ready in Jenny Yoo ✨🤍🌳💐

06/27/2025

Sparkling Reminder that Hayley Paige is BACK this fall ✨🦋🦄💎🌈🌼

06/23/2025

A showstopping fitted look in store now thru 6/29 🤍

06/15/2025

A drop waist dream 💭🌙💞✨

Come shop our Jane Hill Trunk Show 6/16-6/29 💎

06/11/2025

Winner will be chosen night of 6/14! 🎀🫧👗⁠
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Did you know we offer Bridal Gown Cleaning & Preservation? This giveaway prize will cover our base Gown Cleaning costs. If you have been thinking... “Well, now what do I do with that dress?” Here’s the answer 💞⁠
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Like this post and comment (or tag) your wedding venue to be entered! 💖⁠
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06/02/2025

WELCOME BACK, HAYLEY PAIGE! ✨💞💎🦄🧚‍♀️🌈👗

We are SO excited to announce we are bringing Hayley Paige back home to BOSTON! We could not be more excited to share all the iconic, trend-setting styles she’s been dreaming up. This Fall is about to polish up real NICE! ✨✨✨

We love ya ! Welcome home! 🫶

06/01/2025

IT’S FLAIR’S 13th BIRTHDAY! 🎂🎀

Our owner, Stacey, has owned Flair Boston for 13 years… TODAY! To celebrate, we’re hosting a giveaway! Each week we’ll post the prize, and every Saturday a winner will be chosen. Keep an eye out for our first post for a chance to win!

💞🎶💋🫶👗💍🌆

05/27/2025

The lace basque waist you’ve been looking for 🌸 Scarlett 🌸

In store 5/30-6/22 ✨

05/23/2025

Flair Bride Friday: Kristen chose a chic, unique Jenny Yoo gown for her dreamy Newport wedding day 🌸✨🌊

Address

140 Newbury Street
Boston, MA
02116

Opening Hours

Tuesday	11am - 7pm
Wednesday	11am - 7pm
Thursday	11am - 7pm
Friday	11am - 6pm
Saturday	10am - 5pm
Sunday	9am - 2pm

Website

http://www.flairbridesmaid.com/

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