Flair Boston

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Flair Boston Flair offers stylish, modern gowns for the bride as well as the bridal party! Welcome to the personalized and positive shopping experience you deserve.

In 2003, Flair started as a place where people in Boston could discover cute and stylish bridesmaids dresses. We’ve since grown to sell bridal gowns alongside our bridesmaids dresses, and all with a passion for meeting brides, hearing their stories, and helping them find the perfect dress. Our team is here to make you feel confident and happy with attentive, respectful service in a fun atmosphere. We’ll guide you through our selection of affordable, curated couture dresses for brides and bridesmaids for a look that’s original, modern, and sophisticated.

10/14/2026

Bringing home the best of Market for our brides ✨🪡💘🛍️🌆👗

More interactive stories coming soon! 🎀

The Flair Team is on the scene 💕🌆💋👗🪡🛍️Stay tuned for newest collections, interactive stories, and maybe even some new de...
10/13/2026

The Flair Team is on the scene 💕🌆💋👗🪡🛍️

Stay tuned for newest collections, interactive stories, and maybe even some new designers… ✨

A silk white dream ✨🤍🏛️🪽Come try on Woods and the rest of our Jane Hill Trunk show starting this Tuesday thru 10/25… 10%...
10/11/2026

A silk white dream ✨🤍🏛️🪽

Come try on Woods and the rest of our Jane Hill Trunk show starting this Tuesday thru 10/25… 10% off the whole collection AND our in-store Jane Hill gowns

We are so back, baby ✨🌆👗🤍 We are seeing a revival! Belts, pickups, fabric mixes… BOHO! Stay tuned for Bridal Market cont...
10/07/2026

We are so back, baby ✨🌆👗🤍 We are seeing a revival! Belts, pickups, fabric mixes… BOHO!

Stay tuned for Bridal Market content next week 💐

10/06/2026

One week away from our Super Bowl actually 🤍✨👗🌆

10/02/2026

Toooootally love at first sight with JANE ✨🤍💐

09/26/2026

For the lace lovers who still want something clean & tailored 🤍🪽🪄

09/20/2026

The highly anticipated Janelle gown 🌟🪽🤍

09/15/2026

Somethin’ about a Beccar gown 💐🌸🌷🌼

Be the first to try on Beccar’s newest collection 10/29-11/8… stay tuned for sneak peeks!

Monroe will be having HER MOMENT 🏛️💐✨🤍Try her on for a limited time only during our Ritz Jane Hill Trunk Show 10/12-10/2...
09/09/2026

Monroe will be having HER MOMENT 🏛️💐✨🤍

Try her on for a limited time only during our Ritz Jane Hill Trunk Show 10/12-10/25! 💍

Book through the link in our bio

Address

140 Newbury Street
Boston, MA
02116

Opening Hours

Tuesday 11am - 7pm
Wednesday 11am - 7pm
Thursday 11am - 7pm
Friday 11am - 6pm
Saturday 10am - 5pm
Sunday 9am - 2pm

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