The Ewings

04/11/2025

Meet the ERICA EWING Doll…

Limited-edition tribute to the women building beautiful businesses with heart, clarity, and confidence🥰

She’s more than a wedding photographer. More than a business coach. She’s the woman who turns inquiries into dream clients by building a booking system that works for her, one that feels aligned, easeful, and intentional

Inside her box, you’ll find the tools she actually uses to create a business that supports the life she wants:

✨ Her camera (because love stories are her art)
✨ A palm tree (hello, freedom and spaciousness)
✨ Her MacBook (the home of her systems and strategies)
✨ A wedding ring + bouquet (because she believes in the power of romance and intentionality)
✨ And a sprinkle of sparkle (always)

This doll is for the women who want more than just bookings — they want aligned clients, streamlined systems, and space to live a life they love💕

04/08/2025

Luxury branding is beautiful. Aligned messaging makes people want to buy…

Let’s shop for a sweater together, so I can explain what I mean…

🧥 Store A has stunning cream sweaters folded perfectly.

Neutral walls. Quiet jazz music. The sales associate smiles politely but doesn’t say much.

You pick up a sweater. It’s $495.

Gorgeous, but… you put it back.

🧥 Store B has the same cream sweater.

But when you walk in, the sign says:

“For the woman who wants to feel cozy and powerful all at once.”

There’s a mirror with a note that reads: “This looks so good with your messy bun and matcha latte…oh, and you can toss it in the dryer, too.”

The price is still $495.

This time?

You feel seen.
You pull out your card.
You buy.

That’s the difference between luxury branding and aligned messaging.

Luxury branding looks good.
It signals quality.

But it’s messaging that speaks directly to the heart of your dream client.

And when someone feels like your brand gets them, you don’t have to convince.

They already know.

→ Why your service is for them
→ Why your pricing makes sense
→ Why they’re ready now

Most wedding pros focus on making their brand look luxury but luxury-looking doesn’t mean effective.

And if your dream clients are still ghosting, hesitating, or “circling back,” the problem isn’t your visuals, it’s your voice.

Because when your words do the work for you?

→ You stop repeating yourself in the DMs
→ You stop attracting bargain-hunters
→ You start getting “I’m obsessed, how do we book you?” energy

This is 1 of 3 simple strategies that turn inquiries into clients - comment EMAIL and I’ll send you a free guide with the other two!👏

04/04/2025

What would you do if your dream clients kept ghosting you even though they loved your work?

Justine was at that breaking point.

Talented. Booked before. Gorgeous portfolio. All the “right” things.

But she was exhausted from sending custom proposals that led nowhere.

Her inbox was full of “We’re obsessed!”
…but her calendar? Crickets.

Until we overhauled her booking process.

We didn’t change her prices.
We didn’t tweak her packages.
We didn’t rebrand her Instagram.

What we did do was fix the parts of her process no one ever teaches:

→ Her messaging (we made it speak directly to what her clients actually cared about)

→ Her proposal flow (no more long-winded PDFs—just clarity and confident next steps)

→ Her follow-up strategy (no more awkward check-ins, just guided connection that built trust fast)

One week later, Justine booked 2 new weddings at her new pricing, bringing in an extra 4K in that first week!

Same talent. Same prices. Completely new results.

This is what happens when you finally align your process with the quality of your work.

DM me the word JUSTINE if you want to know the exact changes she made, I’ll send you a voice note with what to do next.

04/02/2025

You’re getting inquiries... so why aren’t you getting booked?

You’ve done everything they told you to do:

✨ Built a beautiful website
✨ Updated your branding
✨ Started showing up consistently online

And it’s working...sort of.

Your inbox is pinging. Your contact form is getting filled. You’re getting the inquiries.

But then?

Nothing.

They’ll “get back to you.”
They “need time to talk to their fiance.”
They “went another direction.”

Or worse, they never respond at all.

Sound familiar?

Here’s the truth that might sting a little (but will set you free):
You don’t have a lead problem. You have a conversion problem.

Most wedding pros don’t have trouble being seen.

They have trouble turning interest into action.

Because what happens between the inquiry and the “yes” is where the real magic needs to happen.

It’s not your price.
It’s not your portfolio.
It’s not even your competitor.
It’s the experience you’re creating the moment they reach out.

→ Are you replying with clarity and confidence, or with a templated email that feels generic?
→ Are you guiding them toward a decision, or leaving it up to them to figure out next steps?
→ Are you truly showing them your unique value, or just listing what’s included?

There’s a whole sales conversation happening, even if you’re not on the phone.

And if you don’t know how to lead it with your words, your process, and your presence...
..you’ll lose them in the silence.

Inside Super Attractor Academy, this is one of the first things we fix.
Because when you finally create a booking process that builds trust, provides clarity, and makes your client feel deeply seen and supported?

→ They stop ghosting.
→ They stop shopping around.
→ They start saying “this is exactly what I’ve been looking for.”

This is what separates the booked-out wedding pros from the ones constantly questioning if their price is too high or their content isn’t good enough.

And the best part?

It’s fixable.

DM me the word GAP and I’ll send you my free Effortless Booking System Guide!

04/01/2025

There was a version of me who thought working harder was the only way...

That climbing the corporate ladder meant I was doing it right. And after I left my marketing career, it continued with 12 hours a day in front of my computer, sneaking away in between family moments to check email or squeeze in some editing.

One of the hardest things to have as a self-employed babe is boundaries. We ditch the 9-to-5 for a 24/7 kinda gig...(drop me a 👋 if this sounds familiar!)

Burnout was a badge of honor.

But deep down, I knew I wanted more.

More alignment. More control. More freedom.

So I didn’t have to take every wedding that came my way.
So I could charge prices that let me take weekends off to spend time with my boys every month.
So I could hire Ben full time and we could do life AND business together.

Fast forward: I built a $300K photography business with aligned clients I absolutely adore, a calendar that reflects my values, and a process that just feels easy.

What changed?
→ I stopped chasing shiny objects and started building real alignment.
→ I nailed my messaging.
→ I created a rinse & repeat sales process that books right-fit clients on autopilot (and has since 2019!).

It’s the same framework I teach inside Super Attractor Academy and it works because it’s real.

Not theory. Not fluff. Just strategy that serves.

DM me the word BOOKED if you’re ready to build a business that doesn’t burn you out—and actually books dream clients with ease.

03/14/2025

Think the wedding market is too crowded? That there are too many photographers, planners, florists, and creatives out there?

Here’s the truth: It feels oversaturated because it’s crowded with pros who all sound the same.

Most wedding pros believe that their portfolio “speaks for itself.” But in today’s market, a solid portfolio alone isn’t enough.

Oh, and it’s not about being nice, either. Because most of us have great work, and most of us are also really nice...your clients probably love you, don’t they!?

So what happens when:
💻 your website sounds the same
👩‍🎨 every competitor’s work is also beautiful
🤗 and we’re all pretty darn sweet?

Couples compare on price.

Why? Because it’s the only thing that’s black and white—which makes it easy to spot differences.

But when your words create an emotional connection? Clients stop shopping and start saying, “You’re EXACTLY what we’ve been looking for.”

Want to learn how to craft messaging that books the dreamiest clients at premium prices?

Join me for Your Booking Breakthrough Masterclass, where I’ll show you how to:

⭐ Stand out in a crowded market
⭐ Stop attracting price shoppers & start booking premium clients
✅ Confidently communicate your value (so clients say YES without hesitation!)

📅 Save the date: March 18th at 12:00 EST

Comment ‘BOOKED’ below or follow the link in bio to grab your spot now!✨

03/10/2025

There are 4 tell-tale signs that you’re on the cusp of a booking breakthrough. Swipe and then comment ‘Booked’ for your free invite 😉
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If you’ve ever asked yourself:

🤷‍♀️ “Why am I getting ghosted after I send my pricing?”⁠
🧘‍♀️ “How do I attract clients who are excited to book instead of shopping around?”⁠
😬 “Should I lower my prices to compete?”⁠
🤯 “Why is it so much harder to booking weddings now?”⁠
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Then it’s time for ✨Your Booking Breakthrough✨. ⁠
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In this free live masterclass, you’ll learn the biggest mistakes keeping wedding pros stuck in the cycle of inconsistent bookings—and the simple shifts you can make to start booking right-fit clients at premium rates...WITHOUT discounts or constant social media hustle. ⁠
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You’ll walk away with: ⁠
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✔️ A clear understanding of why your current approach isn’t working (and how to fix it)⁠
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✔️ The key to making your services feel *irresistible*—so clients stop ghosting you⁠
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✔️ My proven 2-part Booking Breakthrough method that turns inquiries into *excited* yeses⁠
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📅 Join me LIVE on March 18 at 12:00 PM EST.⁠
Can’t make it live? No worries—those who register will get exclusive access to the replay for free!⁠
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🔥 Spots are limited, so don’t wait! Click the link to reserve your seat today!

03/07/2025

Exciting News!

I’m offering a FREE MASTERCLASS🔔

Join me for Your Booking Breakthrough Masterclass to learn the revolutionary booking method that’s working now to stand out from the pack, get more calls scheduled and weddings booked in today’s competitive market 💪✨

Here’s what you’ll learn: 
- The strategy that helps wedding pros double their rates 📈 
- The secret to inquiries who are eager to book—before the consultation 🤯 
- The biggest mistakes that kill bookings (and how to fix them fast)

📅 Save the date: March 18 at 12:00 EST!

Comment ‘BOOKED’ or tap the link in bio to secure your spot!

Can’t wait to see you there!🤍

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03/05/2025

Booking Weddings in 2025 is Different—Here’s What’s Working NOW!

💡 If you feel like couples are more hesitant and inquiries are slowing down… you’re not imagining it.

The wedding market is down 17%.

But here’s the good news: There’s a strategy that’s working RIGHT NOW to help wedding pros book more high-paying weddings—without lowering prices or chasing leads.

Just ask Lauren C —she went from 42 inquiries in 6 months and only 2 bookings… to booking 8 out of 8 weddings in just a few weeks! 🤯

And now, I’m sharing the exact strategy that helped her do it.

Join me for Your Booking Breakthrough Masterclass, where I’ll reveal:
The #1 booking strategy working RIGHT NOW for wedding pros who want to increase their rates & book dream weddings.
How to craft messaging that stops ghosting & price shopping for good.
A guided sales approach that makes booking feel effortless (and gets couples to say “We can’t wait to chat!”).

💡 This interactive session will give you the tools to transform your inquiries into excited, high-paying bookings!

🔔 Save the date: 3/18 at 12:00 EST

✨ Bonus: Live attendees get my exclusive Booking Breakthrough Workbook!

✍️ Comment BOOKED or Tap the link in my bio to secure your spot!

Can’t wait to see you there!

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03/03/2025

Here’s the thing—clients don’t book you because you’ve been in business for 10 years, or are light and airy, or even because your packages are the cheapest. They book because they trust that you’ll solve their deeper problem - alleviating their wedding day fears, and making their real goals a reality.

The key is to really connect with their deeper desires. For example, my ideal client might initially be attracted to my edit style, yes...but a deeper desire (fear, really) is that she doesn’t want to be pulled away for hours of staged photos.

So instead of saying:
❌ “I offer wedding photography with 8 hours of coverage and 600+ edited images.”

I say:
✅ “We’re known for capturing the magic of the day genuinely, without feeling like a photoshoot.”

See the difference?

One is a list of services. The other connects directly with my client’s deeper desires.

When you present desire over features, your value becomes clear—and pricing becomes an afterthought.

Want more? Get a free quiz to reveal your hidden booking superpower now! Drop the word REVEAL and I’ll send it right over.✨

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02/26/2025

If your inquiries are ghosting you or saying, “We love your work, but you’re out of our budget,” chances are…

You’re selling what you do instead of why it matters.

Here’s the thing—clients don’t book because of your features, packages, or technical skills. They book because of how your service makes them feel and what it does for them.

Instead of saying:
❌ “I offer wedding photography with 8 hours of coverage and 600+ edited images.”

Try this instead:
✅ “I capture the in-between moments—the ones you didn’t even realize were happening—so that when you look back at your wedding photos, you don’t just see what it looked like… you feel what it felt like.”

See the difference?

One is a list of services. The other speaks directly to emotions and connects with the client’s deeper needs.

When you sell transformation over features, your value becomes clear—and pricing becomes an afterthought.

Comment the word ‘PREMIUM’ if you’re ready to level up✨

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02/21/2025

“Isn’t the wedding market oversaturated?”

I hear this all the time from wedding pros who feel like they’re drowning in a sea of competitors, struggling to stand out, and constantly running into price shoppers. And I get it - the industry is FULL of talented people.

But here’s the truth: It’s not oversaturated. It’s just crowded with wedding pros who all sound the same.

If your messaging looks like everyone else’s…
If you’re relying on your portfolio to do all the selling…
If your inquiry process feels just like every other vendor’s…

Then YES, it’s going to feel impossible to stand out.

But when you:

Refine your messaging
Own your unique value
Create a brand that actually speaks to your dream clients

Suddenly the “competition” disappears✨

Because the wedding pros who are THRIVING right now?

They’re not the cheapest. They’re not the most experienced. They’re the ones who know how to communicate their value in a way that makes booking them a no-brainer.

The market isn’t oversaturated - it’s just waiting for you to step up and own your space 👏

DM me the word LEVEL if you’re done blending in and ready to start booking BETTER clients at HIGHER prices.

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02/19/2025

So, you’ve built a business that flows.

Clients love you, your calendar stays full, and booking feels natural. But now? You’re ready for the next level - iconic venues, clients that align with you who are excited to invest, and weddings that light your creativity on fire.

The good news?

You don’t have to start from scratch. You already have the foundation, but now it’s about refining your strategy, elevating your brand, and stepping into the premium space you deserve to be in.

Not sure what your Booking superpower is? Take the quiz and find out how to level up your bookings NOW!✨

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02/17/2025

If I had to start over today, I wouldn’t waste time guessing.

I’d focus on what actually moves the needle - because the wedding industry has changed, and what worked years ago won’t cut it now 👀

The good news?

Booking weddings doesn’t have to feel like throwing spaghetti at the wall. With the right strategy, positioning, and process, you can attract those right-fit clients, book at higher prices, and build a business that actually supports your life (not the other way around)

I put together the roadmap I’d follow to grow FAST, book BETTER, and set my business up for long-term success.

Swipe through & steal the strategy ⬆️

Drop ‘REVEAL’ in the comments if you’re ready to level up your bookings by discovering your hidden Booking Superpower🪄

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01/03/2025

This doesn’t have to happen...⁠😬
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I love the start of a new year! It’s a time to level up our wedding business...especially when conveniently timed with offseason.⁠
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😎 Client work complete, we can reconnect with our craft and dream about where we want to take our business in 2025:⁠
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✅ New website⁠
✅ Updated portfolio⁠
✅ Improved client experience ⁠
✅ The chance to play and reconnect so that we can create our best work in 2025: presets and styled shoots, luxury retreats and the latest AI tools⁠
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But before you do all of that outward stuff, take a moment to reflect inward. 2024 left breadcrumbs that you can’t miss if “make more money” is at the top of your list this year.⁠
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Comment PLAN if you want my help. For just $27, I’ll walk you through the goal-setting method that helped me add $150,000 to my bottom line in just 12 months so that you can make your biggest dreams a reality in 2025.⁠
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With the right plan in hand, your wildest dreams are inevitable.
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10/29/2024

10/23/2024

If you’re not clear about your limited availability when a potential wedding client inquires, you’ve got massive messaging upgrade potential!

Comment “reply” for a free guide with exactly what to say to infuse those “limited edition” vibes.

Wedding marketing, increase wedding bookings, book more weddings, business for photographers and wedding pros

10/07/2024

Is your gorgeous website hurting your wedding bookings? Swipe through for 3 mistakes that are preventing photographers and wedding pros from the bookings they want, and of course the quick fix.

Comment “timeless” for a free fast exercise to help you uncover what to say besides timeless 😉 iykyk