Weddings, Pageants, and Proms

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Weddings, Pageants, and Proms Teens and women of all ages want to look and feel pretty, radiant, and unique! Everyone wants to look thier absolute best at any formal event.

You will find an array of style at WPP, from demure but elegant to flashy and fun. We carry a variety of trendy,fancy, fashionable, beautiful, and modest long or short dresses. Dresses that will be noticed and remembered! In stock sizes range from: 00 to 28 – to fit the shape, personality, and taste of every woman. WPP is a one-stop-shopping resource for the bride, bridesmaids, mother of the bride, flower girl, groom and best man. We have complete lines of accessories, including jewelry, shoes, veils, and much more. Our friendly consultants are ready to assist, and help you find that perfect dress or gown. WPP has been serving your needs since 1995. If we do not have a dress in stock, we can special order it just for you.

Prom 2027 is starting to arrive… we are in LOVE with it all 😍✨
10/21/2026

Prom 2027 is starting to arrive… we are in LOVE with it all 😍✨

This berry color is stunning 😍🎀 Come shop and try on our new arrivals, we have the perfect dress for you!! &scar...
10/20/2026

This berry color is stunning 😍🎀 Come shop and try on our new arrivals, we have the perfect dress for you!!

&scarlett

This red beauty just arrived 😍❣️ We are in loveee, shop with us Monday through Friday 10-5 and Saturday 10-3!!! ❤️ ...
10/20/2026

This red beauty just arrived 😍❣️ We are in loveee, shop with us Monday through Friday 10-5 and Saturday 10-3!!! ❤️

&scarlett

Prom 2027 is starting to arrive and we need to make some room on the racks so come take advantage of this amazing SALE!!...
10/17/2026

Prom 2027 is starting to arrive and we need to make some room on the racks so come take advantage of this amazing SALE!!
Over 300 dresses are included in the amazing sale!!

● Sale Applies To In-Stock Dresses Only
● No Layaway On Sale Dresses
● All Sales Final
● 50% Off Rack Includes All HOCO & More!!
● Select Mother's Dresses 30% Off

This beautiful strapless mermaid gown with pearl bodice, bow embellishments, and a taffeta skirt was also featured in Ne...
10/13/2026

This beautiful strapless mermaid gown with pearl bodice, bow embellishments, and a taffeta skirt was also featured in New York Fashion Week Spring 2027

Available in colors
Aqua/Silver • Black/Silver • Ivory/Silver • Light Blue/Silver • Periwinkle/Silver •
Pink/Silver

Available in Sizes
000, 00, 0, 2, 4, 6, 8, 10, 12, 14, 16, 18

This beautiful strapless floral print high-low gown with corset bodice was featured inNew York Fashion Week Spring 2027 ...
10/13/2026

This beautiful strapless floral print high-low gown with corset bodice was featured in
New York Fashion Week Spring 2027 💜

Available in colors
Black Print • Ivory Print • Light Blue Print • Light Green Print • Lilac Print • Navy Print • Pink Print • Plum Print • Yellow Print

Available in sizes
000, 00, 0, 2, 4, 6, 8, 10, 12, 14, 16, 18

Congratulations Matti & Dylan Terrell🥰This sweet family is precious to me and I'm so thankful you chose WPP to be a part...
10/11/2026

Congratulations Matti & Dylan Terrell🥰

This sweet family is precious to me and I'm so thankful you chose WPP to be a part of your special day!


We have so many beautiful dresses in stock❣️Whether you're looking for the wedding gown made especially for you or the p...
10/10/2026

We have so many beautiful dresses in stock❣️
Whether you're looking for the wedding gown made especially for you or the perfect rehearsal or bridal tea dress, WPP has you covered❣️

Monday -Friday 10-5
Saturday 10-3

**We will be CLOSED on Monday, October 12th**

We ❤️ when our beautiful customers share pics of their wedding day with us🥹Kayla, you looked absolutely stunning 🥰🥰🥰 ...
10/10/2026

We ❤️ when our beautiful customers share pics of their wedding day with us🥹

Kayla, you looked absolutely stunning 🥰🥰🥰

10/10/2026

Address

10579 Al Highway 168
Boaz, AL
35957

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 3pm

Telephone

+12565931180

Website

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