Bridal By Viper Prom Wedding Shop In Michigan

Bridal By Viper Prom Wedding Shop In Michigan Michigan’s largest wedding dress store!! No need to shop around for your wedding party; we are a one-stop shop.
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Get your dress, prom, or homecoming dress and register it so no one from your school can have it, not even in a different color. Get ready to say "I do" in style with Bridal by Viper! This fabulous bridal boutique is proudly owned by a fierce female entrepreneur and nestled in the heart of Mid-Michigan. Our Wedding Dress Shop In Michigan is your one stop shop. brides from all over Michigan, comes

here to find their dream dress. With over 500 gowns ranging from classic ballgowns fit for a princess, sexy mermaids, chic fit and flares, romantic a-lines and sleek sheaths, we are one of the largest wedding dress shops in the Midwest. We are conveniently located in the Birch Run Premium Outlets, the ultimate retail destination for the Tri-Cities and Bay Area, nestled just outside of Frankenmuth (the ultimate holiday destination!). At our bridal shop, we believe that every bride deserves to feel confident and beautiful on her special day. That's why we offer a wide range of styles to cater to all body types, from petite to curvy to plus size and more. Our in-house team of skilled seamstresses can also make customizations to ensure that each bride's dress fits her perfectly. For over ten years, we have been committed to staying up-to-date with the latest bridal trends. When you visit our shop, you can trust that our team will provide you with expert advice and personal styling to help you find the dress of your dreams. We believe that the process of finding your wedding dress should be stress-free and enjoyable, which is why we offer complimentary bridal appointments in a cozy and intimate setting. We know that your wedding day is one of the most important days of your life, and we feel honored to be a part of it. Whether you're looking for something classic, modern, bohemian, or something in between, we are here to help you look and feel your best on your special day. SHOP BRIDAL | SHOP BRIDESMAIDS | SHOP MOTHERS | SHOP PROM


Recently engaged? Set up an appointment to let us help you plan your dream wedding.

✨ We’d Love Your Review! ✨To all of our amazing couples, thank you for choosing Bridal By Viper Prom & Tux to be part of...
09/01/2025

✨ We’d Love Your Review! ✨

To all of our amazing couples, thank you for choosing Bridal By Viper Prom & Tux to be part of your big day. Your love stories inspire us every single day, and now we’d love to hear from YOU!

If we had the honor of helping you find your dream gown or tux, please take a moment to share your experience on The Knot. Your reviews not only help future couples find us, but they also mean the world to our team. 💕

👉 Leave your review here: https://www.theknot.com/review-wedding-vendors/577314 -modal

Thank you for supporting local, trusting us with your memories, and letting us be part of such a special chapter in your lives. 🥂💍

🇺🇸✨ We’re OPEN Labor Day from 12–7 PM! ✨🇺🇸Come shop and SAVE 💃✔️ $75 OFF your dress that’s $200+ OFF the rack dressesDon...
08/30/2025

🇺🇸✨ We’re OPEN Labor Day from 12–7 PM! ✨🇺🇸
Come shop and SAVE 💃
✔️ $75 OFF your dress that’s $200+ OFF the rack dresses

Don’t miss this deal, perfect for your next event! 💖👗
📍 Bridal by Viper | Birch Run, MI

🎉✨ Stop in and shop our Labor Day Sale this weekend! ✨🎉Happening Saturday, Sunday & Monday, it’s the perfect time to fin...
08/29/2025

🎉✨ Stop in and shop our Labor Day Sale this weekend! ✨🎉
Happening Saturday, Sunday & Monday, it’s the perfect time to find your dream dress and save big. 💃👗

Don’t miss it, only at Bridal by Viper in Birch Run, MI! 💍💕

Not your typical wedding gown, this one features delicate floral embroidery and (yes, really)… pockets! A perfect blend ...
08/28/2025

Not your typical wedding gown, this one features delicate floral embroidery and (yes, really)… pockets! A perfect blend of romance and practicality. 🌺🌷🌻🥀

Have questions about this gown? Call us at (989)624-1100 to connect with a Dress Consultant today!

So many exciting things are happening at Bridal by Viper and we couldn’t keep it to ourselves!! 💍✨Homecoming + Labor Day...
08/28/2025

So many exciting things are happening at Bridal by Viper and we couldn’t keep it to ourselves!! 💍✨

Homecoming + Labor Day Specials are HERE!
This weekend only:
▫️ $75 OFF in-store dresses
▫️ $50 OFF special orders for our VIPs
▫️ $25 OFF special orders for our new customers

Perfect timing to snag your homecoming look (and save while you do 💃).

Our Trunk Show kicks off August 29 – September 29!
Multiple gorgeous lines, endless gowns to fall in love with, and when you say YES to your dress, you’ll score a FREE swag bag from the designer! 🦋🤍

Anddd we’ve got some new faces around here, help us welcome our social media girlies Olivia Maurer & Kachine Chingwa (aka Kash)! 📲🎞️ They’ll be bringing you all the behind-the-scenes, inspo, and fun content you LOVE!

✨ Catch all the details on our blog:
https://www.bridalbyviper.com/blog

Court girlies, your dream HOCO dress is HERE! Bold, beautiful, and totally unforgettable ❤️👑Want to make a statement in ...
08/21/2025

Court girlies, your dream HOCO dress is HERE! Bold, beautiful, and totally unforgettable ❤️👑

Want to make a statement in this dress? Call us at (989)624-1100 to connect with a Dress Consultant today!

Our fearless leader, gown hunter, and ultimate hype woman, meet Dalia! ✨She just got back from market where she hand-pic...
08/18/2025

Our fearless leader, gown hunter, and ultimate hype woman, meet Dalia! ✨
She just got back from market where she hand-picked the dreamiest new gowns (yes, she does it all ).
If you’ve ever been in the shop, you know she’ll make sure you feel like the MAIN CHARACTER on your big day!! 💍🤩

Sleeves that wow and sparkle that shines, shopping at Bridal by Viper means finding a gown as unique as your love story....
08/18/2025

Sleeves that wow and sparkle that shines, shopping at Bridal by Viper means finding a gown as unique as your love story. ✨💍

Love this Bridal gown? ☎️ Call us at (989)624-1100 to connect with a Dress Consultant today!

Everything’s prettier in pink 💖💖… especially when it has pockets! Love this dress? Call us at (989)624-1100 to connect ...
08/18/2025

Everything’s prettier in pink 💖💖… especially when it has pockets!

Love this dress? Call us at (989)624-1100 to connect with a Dress Consultant today!

Address

8800 Market Place Drive Suite H030
Birch Run, MI
48415

Opening Hours

Monday 12pm - 7pm
Wednesday 12pm - 7pm
Thursday 12pm - 7pm
Friday 12pm - 7pm
Saturday 10am - 7pm
Sunday 10am - 7pm

Telephone

+19896241100

Website

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Our Story

Bridal by Viper The Largest Wedding Shop In Michigan Over 4000 Dresses In Stock , We Are A premier bridal and special occasion gown retailer located in The Birch Run Premium Outlets in Birch Run, Michigan. Bridal by Viper services the entire bridal party with tuxedos, bridesmaid, flower girl and mother of the bride apparel. Bridal by Viper is an elite wedding dress retailer carrying coveted designers such as Mori Lee, Casablanca, Kenneth Winston , Allure, Eve of Milady, Christina Wu, and Lamour. Our experienced staff works tirelessly to make sure you find your dream look for your special day. Bridal by Viper is also a prom destination shop for girls throughout Michigan selling only one dress, per school, per style. Our prom policy guarantees you will be the only one at your prom in your gown! One Dress Per School Per Style , Girls If You Are Looking For The One Of The Kind Dresses Look No Further 2020 Prom & Homecoming Dresses Arriving Daily , We Register All Schools Nation Wide .