10/31/2025
It was October 31, 2023 when I got the LLC for White Rabbit LA. I had just left a career in real estate and a great team at Compass in Beverly Hills. I had to do something in the meantime as I planned to do magic full time.
I figured that White Rabbit LA is all about hospitality and is about serving others and so in the interim I decided to work as a valet at a hotel in Culver City. It was an interesting time as I would run into friends, other agents I had done deals with, past co workers from other jobs and so on. It was a little embarrassing sure, because how do you summarize life in a sentence. But this was a strategic move and I had a plan all along. This was just a means to get the buisness started and rolling.
Eventually I was able to leave the valet position last April and work on magic full time. I left on a Tuesday and on the very next day, my first full day as a magician, I was invited to perform at a billionaires dinner party at his mansion in Beverly Hills. I took it as a sign from the Lord that I was right where I needed to be. Only the Lord can take you from parking cars one night to performing for a billionaire the next night. Incredible!
Well this magical journey has been a massive blessing. This business is all about people. It’s about spreading joy through entertainment and making a memory in the minds of an audience. It truly is the fun business. I get paid to make believe, and have others join in on it.
So thankful to have worked with such huge brands, party and event planners and other clients in the small amount of time I have been doing this, and it really is just the beginning. Thank you to all my clients i have worked with in the past! Thank you to for hosting Magic Mondays! Thank you to my friends and family who believed in me to follow this dream.
My goal is to live up to the phrase Steve Martin has said in the past, “be so good they can’t ignore you”
