04/23/2026
Unpopular opinion: social media managers are NOT graphic designers. đź«
Since I started as a social media manager I have made graphics for almost every single client and I hated every minute of it 🤣
But then I realized something. They don’t even perform.
Don’t get me wrong, graphics have their place. Informational content like this carousel? Great use case. But if you actually look at the data, designed graphics are not typically what’s moving the needle.
Unless you have a graphic designer creating genuinely scroll-stopping work. And that is a separate skill, a separate hire, and a separate budget.
I’m a data girl. I study what’s working, I build the strategy, I write the content, I catch every detail.
Graphic design is not it. And the numbers back me up.
Don’t believe me? Send me a DM and I’ll give you a free audit so you can see exactly what is and isn’t working on your page. 👇🏽