Festival Market Square

06/10/2026

Entertainment for this weekend's Cereal Festival! 🥣

06/08/2026

Map for this weekend's Cereal Festival! 🥣

Planning your visit to the National Cereal Festival? We made it easy! 🗺️

Check out our official vendor map and start planning your route through all the amazing vendors, sponsors, community organizations, and local businesses that will be joining us on Saturday, June 13 from 8 AM–12 PM. 🥣

Whether you're coming for breakfast, shopping, family activities, or just to soak up the fun, there's something for everyone to enjoy!

National Cereal Festival is FREE admission, and provides FREE cereal for all!

Be sure to save this map to your phone so you can make the most of your morning in Cereal City!

Which vendor are you most excited to visit? Let us know in the comments! 👇

🥣National Cereal Festival
📆Saturday, June 13, 2026
⏰8AM-12PM
📍Downtown Battle Creek



Thank you to our sponsors for making this event possible!

WK Kellogg Co
Post Cereals
Prairie Farms Dairy
Battle Creek Visitors
Honor Credit Union
T-Mobile
Battle Creek Honda
Milk Means More
Mars, Incorporated
Tiger's Towing
WIN 98.5 Country
Chick-fil-A
CrunchCup
BCTGM International Union
DoubleTree by Hilton Battle Creek

06/04/2026

🍔 Taste of the Creek returns this weekend!

Head down to Festival Market Square on the first Saturday in June and enjoy this FREE COMMUNITY event!

🌮 Come hungry, because the best foods will be available for purchase from the area’s best chefs and restaurants. Fun for the whole family!

📅 Saturday, June 6th
⏰ 2PM-9PM
📍Festival Market Square | Downtown Battle Creek

tasteofthecreek.com

06/02/2026

Only 3 WEEKS until cereal takes over Downtown Battle Creek! 🥣🎉

📍 Cereal Parade: June 12 | 6:30PM
📍 National Cereal Festival: June 13 | 8AM–12PM

Who are you bringing with you this year? Tag them in the comments!

🔗 Full event info is available at kelloggarena.com/cerealfest

05/28/2026

🍔 Taste of the Creek is back!

Head down to Festival Market Square on the first Saturday in June and enjoy this FREE COMMUNITY event!

🌮 Come hungry, because the best foods will be available for purchase from the area’s best chefs and restaurants. Fun for the whole family!

📅 Saturday, June 6th
⏰ 2PM-9PM
📍Festival Market Square | Downtown Battle Creek

tasteofthecreek.com

05/26/2026

Register for the Cereal Festival Parade!

There’s still time to join the National Cereal Festival Parade on Friday, June 12, 2026 — the night before the festival! 🥣✨

We’re looking for:
🎈 Businesses
🎭 Community groups
🎺 Bands
🚗 Classic cars
🎉 Floats
👟 Walking group
and more!

Best of all? Participation is completely FREE!

This is a great opportunity to showcase your organization, celebrate our community, and be part of one of Battle Creek’s favorite traditions.

Interested in participating? Sign up here! 👉 https://docs.google.com/forms/d/e/1FAIpQLSfJCKq1flapxIL9fRiZZIT6bPYlsw746yoRjfbjaZ_zGYX_Lg/viewform

05/19/2026