Robert Jacob Lerma

06/15/2026

As evidenced by my face, sometimes it’s not about the looks. These chopped brisket sandwiches will never win any beauty awards, but you know what, I don’t need them to be. After all, it’s still a damn gas station.

What’s your go-to Buc-ee’s grab and go?

03/20/2024

Get your tickets. Don’t wait until the last minute. May 4, 2023 at Fierce Whiskers Distillery.

Join us for a day of bbq and whiskey as we celebrate the release of a single barrel bourbon in collaboration with Smoke + Mash.

02/08/2024

In case you needed another reason to visit Iowa. This is going to be a good time.

Our Inaugural BBQ Bash will be free to attend but to get the ULTIMATE experience we recommend the All-Access Pass. The All-Access Pass gives access to FREE FOOD and BEER for the duration of the event along with a swag bag. All-Access passes will be limited the day of the event and All-Access passes....

02/01/2024

This week, Ernest Servantes and I spoke to Eric Sandler of CultureMap. Take a listen.

‎Show What's Eric Eating, Ep Episode 348 - Ernest Servantes of Burnt Bean Co. Barbecue and Robert Jacob Lerma - Feb 1, 2024

01/02/2024

Updated website w/ new reviews and events pages. Be sure to reach out if yall want to work together in 2024. Cheers, 🥃!

BBQ, spirits, cigar and lifestyle consultant based in Austin, Texas.

03/29/2023

For you BBQ/whiskey lovers. If y’all are looking for something to do, I’m throwing a party Saturday. Food tickets below, special release bottle sold separately. 100% of ticket sales goes to Truth BBQ (No. 3 Best BBQ in Texas), Burnt Bean Co. (No. 4 Best BBQ in Texas) and Bryan Furman BBQ (Bon Apetit Best New Chef) from Atlanta.

Fierce Whiskers is Austin’s newest distillery. We’ll be releasing two barrels of a 2-year straight rye whiskey, bottled at cask strength of 116 proof. Comprised of 70% Brasetto rye, 20% soft winter wheat and 10% San Jacinto malted barely, I think it’s pretty unique and delicious. The label is one of my images of famed Texas pitmaster Ms. Tootsie of Snow's BBQ. This will also be the first release of rye whiskey from FW, as they are not yet in distribution and will only be available at the distillery. Hope to see some of y’all there. Cheers, 🥃!

Join us for a day of celebration and libations for our first Smoke + Mash collaboration - snag a bottle of our Smoke + Mash Volume 1 Special Release and stick around for some BBQ plates from legendary pitmasters. A ticket will get you a wristband for a plate from each BBQ vendor. Tickets not necessa...

03/28/2023

High on the Hog in Texas.

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03/28/2023

Do not take life too seriously. You will never get out of it alive. Van Wilder/Elbert Hubbard. Laugh and enjoy the ride! 📸

09/13/2020

I don’t know who else needs to hear this, but has some sexy meat. About to fire this gorgeous Prime Rib Roast.

09/08/2020

Let’s fire a steak. Dry aged bone-in strip. Seasoned with sea salt + coarse black pepper. Don’t be afraid of a nice, heavy coat on thick cuts. Cooked on Summit Charcoal over hot . One flip. Pulled at 135°. Rested for 5 minutes. Nice crust + buttery fat, delicious. @ Austin, Texas