11/24/2025
Eutree, an innovative Atlanta-based lumber company, needed to establish clear brand positioning in the emerging forest-free wood products market. Their revolutionary materials—crafted from agricultural waste and alternative fibers—required messaging that would resonate with environmentally-conscious consumers while emphasizing superior quality and performance.
A comprehensive rebrand was developed that positions Eutree as the premium choice in sustainable wood alternatives. The new brand identity communicates their commitment to both environmental stewardship and uncompromising quality, differentiating them from traditional lumber and lower-grade composite material.