MELT ATL

06/18/2026

LINKEDIN

MELT is proud to work alongside incredible partners like Dogsters®, Walmart, and the Bentonville Film Festival to bring the Dogsters® “Splash & Chill” Sweepstakes to life.

At MELT, we believe the best activations create meaningful connections between brands and consumers, and this campaign does exactly that. Through creative storytelling, social engagement, retail integration, and experiential marketing, MELT is helping Dogsters® create a memorable summer experience for pet parents everywhere.

One lucky winner will receive the Ultimate Doggy Pool Party Prize Pack, while additional winners will enjoy a year’s supply of Dogsters® treats.

Thank you to our partners at Dogsters®, J&J Snack Foods, Walmart, and the Bentonville Film Festival for trusting MELT to help bring this activation to life.

This is what great partnerships look like.

Enter here:
https://docs.google.com/forms/d/e/1FAIpQLScKCo9pXnXl51MRRThTdM3gnvKmg3XIDfrroxdPW263e8TlUA/viewform



FACEBOOK / INSTAGRAM

MELT is excited to partner with Dogsters®, Walmart, and the Bentonville Film Festival on the Dogsters® Splash & Chill Sweepstakes! 🐶☀️

At MELT, we’re always looking for ways to help brands create memorable experiences, and this one is all about celebrating dogs, summer, and the people who love them.

One lucky winner will take home the Ultimate Doggy Pool Party Prize Pack, and additional winners will receive a year’s supply of Dogsters® treats.

A big thank you to our partners for allowing MELT to help bring this activation to life.

Ready to make a splash?

Enter here:
https://docs.google.com/forms/d/e/1FAIpQLScKCo9pXnXl51MRRThTdM3gnvKmg3XIDfrroxdPW263e8TlUA/viewform



X

MELT is proud to partner with Dogsters®, Walmart, and the Bentonville Film Festival on the Dogsters® Sweepstakes! 🐶☀️

Great brands. Great partners. Great experiences.

One lucky winner will receive the Ultimate Doggy Pool Party Prize Pack, plus additional winners will win a year’s supply of Dogsters® treats.

Enter now:
https://docs.google.com/forms/d/e/1FAIpQLScKCo9pXnXl51MRRThTdM3gnvKmg3XIDfrroxdPW263e8TlUA/viewform



EBLAST

SUBJECT: MELT & Dogsters® Are Making a Splash This Summer 🐶☀️

HEADER:
MELT + Dogsters® Present the Splash & Chill Sweepstakes

BODY:

MELT is proud to partner with Dogsters®, Walmart, and the Bentonville Film Festival to bring the Dogsters® Splash & Chill Sweepstakes to life.

At MELT, we help brands create meaningful experiences that connect with consumers, and this activation is all about celebrating summer, dogs, and unforgettable moments.

One lucky winner will receive the Ultimate Doggy Pool Party Prize Pack, while additional winners will enjoy a year’s supply of Dogsters® treats.

From strategy and creative development to content, social media, and activation support, MELT is proud to help bring this campaign to life alongside our incredible partners.

Ready to make a splash with us?

ENTER HERE:
https://docs.google.com/forms/d/e/1FAIpQLScKCo9pXnXl51MRRThTdM3gnvKmg3XIDfrroxdPW263e8TlUA/viewform

Thank you to Dogsters®, Walmart, and the Bentonville Film Festival for being outstanding partners and for allowing MELT to help create another memorable brand experience.

.

06/16/2026

A lot of people are looking at Utah's new private equity-backed athletics venture and seeing a one-off deal.
I see the future.
College athletics is being forced to rethink everything: NIL, revenue sharing, sponsorships, media rights, fan engagement, and long-term sustainability.
For decades, winning games was the primary objective.
Today, universities must also become world-class businesses.
That's why this move is so significant. Utah isn't simply adding a new revenue stream. They're creating an entirely new structure designed to maximize commercial opportunities and support all athletic programs.
The next generation of college sports leaders won't just understand athletics.
They'll understand business, capital, media, technology, and brand building.
The schools that figure that out first will have a significant competitive advantage.
The future of college sports is arriving faster than most people realize.

06/09/2026

LinkedIn

A new study highlighted by Forbes found that roughly a quarter of college students using AI daily are also using it to cheat academically.

But honestly?

The bigger conversation isn’t cheating.

It’s transformation.

Because education, workforce development, and human learning are being fundamentally reshaped in real time.

The reality is:

AI is now embedded into how students:

research

write

study

communicate

organize information

create content

and solve problems

And institutions are struggling to adapt as fast as behavior is changing.

At the same time, employers increasingly expect graduates to understand:

➡️ AI tools

➡️ prompt strategy

➡️ content workflows

➡️ automation

➡️ digital communication

➡️ audience development

➡️ creator platforms

➡️ modern productivity systems

That creates enormous tension inside traditional education models built around old assumptions of authorship, testing, and evaluation.

But here’s the bigger issue:

If students outsource thinking entirely, they may also outsource:

critical reasoning

creativity

resilience

problem solving

and intellectual struggle

And those are still the exact skills that create long-term value in leadership, innovation, and business.

This is why the future of education probably won’t be:

“AI or no AI.”

It will be:

How do institutions teach students to use AI responsibly without surrendering human capability in the process?

That’s a much harder conversation.

Exactly why MELT continues building at the intersection of:

AI,

media,

sports,

education,

content,

technology,

culture,

and workforce transformation.

Because this isn’t just a technology story anymore.

It’s a human adaptation story.

Article:

https://www.forbes.com/sites/lisachambers/2026/05/21/new-study-a-quarter-of-college-students-using-ai-daily-cheat-with-it/



Facebook/Instagram

A new study highlighted by Forbes found that roughly a quarter of college students using AI daily are also using it to cheat academically.

But honestly?

The bigger conversation isn’t cheating.

It’s transformation.

Because education, workforce development, and human learning are being fundamentally reshaped in real time.

The reality is:

AI is now embedded into how students:

research

write

study

communicate

organize information

create content

and solve problems

And institutions are struggling to adapt as fast as behavior is changing.

At the same time, employers increasingly expect graduates to understand:

➡️ AI tools

➡️ prompt strategy

➡️ content workflows

➡️ automation

➡️ digital communication

➡️ audience development

➡️ creator platforms

➡️ modern productivity systems

That creates enormous tension inside traditional education models built around old assumptions of authorship, testing, and evaluation.

But here’s the bigger issue:

If students outsource thinking entirely, they may also outsource:

critical reasoning

creativity

resilience

problem solving

and intellectual struggle

And those are still the exact skills that create long-term value in leadership, innovation, and business.

This is why the future of education probably won’t be:

“AI or no AI.”

It will be:

How do institutions teach students to use AI responsibly without surrendering human capability in the process?

That’s a much harder conversation.

Exactly why MELT continues building at the intersection of:

AI,

media,

sports,

education,

content,

technology,

culture,

and workforce transformation.

Because this isn’t just a technology story anymore.

It’s a human adaptation story.

Article:

https://www.forbes.com/sites/lisachambers/2026/05/21/new-study-a-quarter-of-college-students-using-ai-daily-cheat-with-it/



X/Twitter



The AI debate in education isn’t really about cheating.

It’s about how human learning, critical thinking & workforce development evolve in an AI-driven world.

Students need AI literacy.

But they also still need creativity, resilience, communication & real problem-solving skills.

That balance will define the next decade.

https://www.forbes.com/sites/lisachambers/2026/05/21/new-study-a-quarter-of-college-students-using-ai-daily-cheat-with-it/

06/09/2026

LinkedIn
One of the most fascinating conversations happening in college athletics right now isn't about NIL.
It's about governance.
ESPN reported this week that Georgia Head Coach Kirby Smart suggested the SEC may eventually need to operate under its own rules if college athletics cannot find a consistent framework around playoff expansion, NIL, athlete compensation, and competitive balance.
Think about what that means.
The discussion is no longer simply about conferences.
It's about who controls the future of college sports.
Today, college athletics is wrestling with:
• College Football Playoff expansion
• Revenue sharing
• Athlete employment discussions
• Collective bargaining concepts
• NIL regulation
• Conference power dynamics
• Media rights valuation
At the same time, universities are investing hundreds of millions into facilities, entertainment districts, premium hospitality, fan engagement, content ecosystems, and sponsorship platforms.
This isn't incremental change.
It's a complete restructuring of the business model.
The schools and conferences that thrive over the next decade won't simply recruit the best athletes.
They'll build the strongest ecosystems around sports, media, entertainment, hospitality, community, and commerce.
That's exactly where MELT has spent the last two decades operating — at the intersection of sports, entertainment, brands, venues, fan engagement, and emerging business models.
The future of college athletics may not be decided on the field.
It may be decided by who best understands how to connect all of those pieces together.
Read the article:
https://www.espn.com/college-football/story/_/id/48892111/with-expansion-argument-brewing-smart-hints-sec-secession

Facebook/Instagram
The conversation around college athletics continues to get bigger.
This week, Kirby Smart suggested the SEC may eventually need to operate under its own set of rules if college sports can't create a more consistent framework around playoff expansion, NIL, and athlete compensation.
Whether that ever happens isn't really the point.
The bigger story is that college athletics is undergoing one of the largest transformations in its history.
Conferences, universities, athletes, media companies, and lawmakers are all trying to define what the future looks like at the same time.
Revenue sharing.
Governance.
Playoff expansion.
Athlete compensation.
Media rights.
The next decade of college sports will likely look very different than the last.
The organizations that win won't just have great teams.
They'll build stronger ecosystems around sports, entertainment, content, hospitality, sponsorship, and community engagement.
It's a trend MELT has been watching closely as sports increasingly becomes a convergence of media, culture, technology, and commerce.
Article:
https://www.espn.com/college-football/story/_/id/48892111/with-expansion-argument-brewing-smart-hints-sec-secession


X/Twitter
Kirby Smart hinting at SEC secession isn't really the story.
The story is that college athletics still doesn't have long-term answers around NIL, revenue sharing, governance, athlete compensation, or playoff expansion.
The business model is evolving in real time.
Exactly the convergence of sports, media, entertainment & commerce MELT has been building around for years.
https://www.espn.com/college-football/story/_/id/48892111/with-expansion-argument-brewing-smart-hints-sec-secession

06/05/2026

This is worth a real conversation.

Maybe even a live test on a Monday, Tuesday, or Wednesday night.

Because the future of sports isn’t just about ticket sales anymore.

It’s about frictionless experience.

Sports Business Journal raised an interesting question this week:

What if concessions were included in the ticket price?

At first glance, people immediately focus on food costs.

But the bigger conversation is actually about:

➡️ fan psychology

➡️ perceived value

➡️ time optimization

➡️ premium experience positioning

➡️ hospitality integration

➡️ audience satisfaction

➡️ data collection

➡️ behavior economics

The organizations winning over the next decade won’t just sell tickets.

They’ll sell seamless experiences.

We’re already seeing pieces of this shift happen:

cashless venues
checkout-free concessions
all-inclusive hospitality clubs
dynamic ticketing
experiential memberships
premium social spaces
integrated entertainment ecosystems (Sports Business Journal)
The smartest organizations in sports are realizing something important:

Fans don’t compare stadium experiences to other stadiums anymore.

They compare them to every premium entertainment and hospitality experience in their life.

That changes everything.

And honestly?

There are probably lower-demand nights where testing an all-inclusive concession model could create:

higher satisfaction,
increased attendance,
stronger family positioning,
more sponsor integration,
better data capture,
and long-term fan loyalty.
The future sports venue may look a lot more like an integrated hospitality ecosystem than a traditional stadium model.

Exactly why MELT continues building at the intersection of:

Sports.

Media.

Hospitality.

Technology.

Culture.

Commerce.

This industry is evolving much faster than most people realize.

Article:

https://www.sportsbusinessjournal.com/Articles/2026/05/25/what-if-concessions-were-included-in-the-ticket-price/




Facebook/Instagram
What if concessions were included in the ticket price?

Sounds crazy at first.

But honestly… it’s worth discussing.

Sports organizations are already experimenting with:

cashless venues
checkout-free concessions
premium hospitality clubs
dynamic pricing
and all-inclusive experiences
Because today’s fans want:

less friction,

better experiences,

faster service,

and more value.

The future of sports business isn’t just selling tickets anymore.

It’s building complete entertainment ecosystems around the fan.

That’s exactly why MELT continues building at the intersection of sports, media, culture, hospitality, and commerce.

This industry is changing fast.

Article:

https://www.sportsbusinessjournal.com/Articles/2026/05/25/what-if-concessions-were-included-in-the-ticket-price/




X/Twitter

Including concessions in ticket pricing sounds radical…

…but it’s actually a smart conversation.

The future of sports business is moving toward:

frictionless experiences,

premium hospitality,

faster service,

and integrated entertainment ecosystems.

Fans compare stadiums to every other premium experience in their life now.

Exactly why MELT has been building for where sports & entertainment are headed next.

https://www.sportsbusinessjournal.com/Articles/2026/05/25/what-if-concessions-were-included-in-the-ticket-price/

05/31/2026

05/29/2026

Georgia Tech’s $70M Bobby Dodd Stadium modernization is about far more than construction.

It’s about understanding where college athletics is heading next.

Premium hospitality.

Enhanced fan environments.

Social gathering spaces.

Modern engagement experiences.

Because today’s fans don’t just attend games anymore.

They attend ecosystems.

And college athletics is no longer simply competing against other schools.

It’s competing against every entertainment option consumers have.

The programs, conferences, brands, and cities that understand this shift first will separate themselves quickly over the next decade.

This is exactly why MELT continues building at the intersection of sports, media, content, culture, and live experiences.

This isn’t just the future of football.

It’s the future business model of sports.

https://www.sportsbusinessjournal.com/Articles/2026/05/19/georgia-tech-secures-up-to-70m-for-football-stadium-revamp/

05/19/2026

A new reality is emerging in high school sports, especially in Florida.

Thousands of student-athletes transfer schools each year, seeking exposure, stronger teams, and future NIL opportunities.

But this isn’t just about opportunity.
It’s about a system shifting in real time.

What happens to development?
What happens to education?

MELT has been at the center of youth sports for decades, from Varsity Cheer to Powerade to LakePoint, helping shape what comes next.

https://www.espn.com/college-football/story/_/id/48641055/big-12-aims-grow-league-wide-revenue-private-equity-deal

05/15/2026

Private capital is entering college sports, but not the way most people think.

Many programs aren’t even using the full $30M yet.

This isn’t about immediate funding.
It’s about future positioning.

The business of college athletics is changing fast
And the schools that understand that will have the advantage.

MELT has written the playbook on these shifts for decades.
Let us help you navigate what’s next.

https://www.espn.com/college-football/story/_/id/48641055/big-12-aims-grow-league-wide-revenue-private-equity-deal