Bridal by Morgan

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United States
Athens, AL
Bridal by Morgan

Enjoy a private bridal experience shopping our curated collection of designer gowns.

We are located in the heart of downtown Athens. 🤍
Book your appointment now through our website!!

06/16/2025

The Nettie gown is where elegance meets ease — a timeless chiffon A-line silhouette with satin lining and a customizable lace bodice. Finished with a sweeping cathedral train, she floats with every step. 🤍

06/12/2025

✨For the bride who wants to look timeless—and unforgettable.

Meet Ella — the epitome of classic bridal elegance. With a flattering A-line silhouette, and unforgettable bow details on a long button train, this dress turns every step into a moment, this gown is made for forever. 🤍

06/11/2025

She’s a showstopper — and she knows it. 💫
Rosie hugs in all the right places with curve-enhancing ruching, detachable lace sleeves, and a train that leaves a lasting impression.

Would you wear sleeves or no sleeves? We love both 🤍

06/04/2025

A vision of romance ✨ Meet the Ruth gown — where timeless lace meets modern detail. From the scalloped hem to the illusion corset back, and that dreamy detachable bow + streamers… every inch is pure bridal magic. 💫

05/27/2025

Modern romance in every detail ✨ Elsa stuns with a sculpted strapless neckline, detachable shawl, pleated skirt with pockets and a slit, plus a dreamy 90” Cathedral train 😍

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05/22/2025

SAINT 😍 Modern minimalism meets regal elegance in this stunning stretch satin gown ✨

With a structured corset bodice, sleek straight neckline, and luxe draped detailing, this dress is made to turn heads!!

The A-line skirt, complete with a subtle slit and satin-covered buttons down the back, brings timeless romance with a modern twist 🤍

You can try on this dress by booking an appointment with us at Bridal by Morgan! 🥂

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05/16/2025

This week’s spotlight: Wells & Vera — two stunning styles that share a touch of charm, yet shine in their own unique ways 😍 Which one steals your heart? Tell us in the comments ⬇️

wedding dress, bridal store, local bridal shop, boutique, athens alabama bridal store, bridal by morgan, bride

05/07/2025

A new face on our feed 😍 Jazmyn is in our dress “KATE” — a stunning fit and flare featuring crepe fabric, a basque waist, flattering draped neckline, and detachable off the shoulder sleeves! What’s not to love??

Fun fact: Jazmyn’s husband, Michael, owns 🐑 Stop by Shepherds Tue-Sat from 9:30-5 and visit the link in our bio to schedule an appointment with us at Bridal by Morgan! ✨

05/02/2025

ERICA or NETTIE — which one is your dream dress? 🪽

Erica (left): A stunning ivory gown featuring embroidered symmetrical lace, a sheer bodice layered with lace, and a semi-open oval-shaped back! Finished with a cathedral-length shadow train adorned with intricate beading and lace details 😍

Nettie (right): A timeless satin design with a chiffon top layer for a soft matte finish 🤌🏼 Delicate lace accents the bodice, flowing into a graceful cathedral-length train 🤍

04/22/2025

I’ve always believed that every bride deserves to feel absolutely radiant on her wedding day.✨ I have created a space where finding THE dress feels joyful, stress-free, and unforgettable!

At Bridal by Morgan, we specialize in classic, beautiful, and bespoke styles with a focus on making every appointment feel personal and celebratory.
Whether you’re dreaming of something timeless, romantic, or totally bold—we’re here to help you find it.
Come visit us and let’s make dress shopping one of the best parts of your wedding journey! 🤍

04/20/2025

Wishing you a blessed Resurrection Sunday 🙌🏼🤍

04/17/2025

BRYANT — so nice, we had to post twice 😉

Check out last week’s reel for a closer look at this stunning dress and all its features 🪽
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Address

109 S Marion Street
Athens, AL
35611

Website

https://bridalbymorgan.com/

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